LOUISVILLE, Ky., June 15, 2021 /PRNewswire-PRWeb/ -- This week, Capture Higher Ed is bringing together nearly 1,000 enrollment, marketing and other higher ed leaders and professionals from across the country for its national, two-day virtual conference, INNOVATE 2021. With the theme, "Clarity and Creativity," the conference — Wednesday, June 16, and Thursday, June 17, 1-4 p.m. — will offer a unique variety of sessions and panel discussions on innovative enrollment and marketing practices.
Higher ed professionals from 457 higher ed institutions in 48 states have registered for INNOVATE, which will stream live on five platforms: YouTube Live, LinkedIn Live, Facebook Live, Twitch and Periscope.
"We believe fresh ideas must be accessible to all within the industry," said Capture CEO Leonard Napolitano. "That's why we wanted our conference to be free to all educators and higher ed professionals who might benefit from it. This is just one of the many ways we support the higher ed community."
INNOVATE 2021 agenda was designed to provide insights, strategies, tools and resources for today's recruitment and marketing challenges as well as plenty of professional inspiration and motivation.
Natalie Nixon, Ph.D., a creative strategist and president of Figure 8 Thinking, will kick-off the conference with her opening keynote, "Navigating Uncertainty." A global speaker and author of "The Creative Leap: Unleash Curiosity, Improvisation and Intuition at Work," Nixon encourages leaders and organizations to apply creativity and foresight for transformative results.
Dr. Wesley R. Fugate, president of Wilson College in Chambersburg, Pa., will open the second day of the conference with the moderated discussion, "A Presidential View on DEI and its Impact on Enrollment Management." Fugate is a frequent presenter on higher education issues and the recipient of numerous recognitions, most recently the Centre College "Distinguished Young Alumni Award."
Matt Blevins, a global brand director at Brown-Forman, will close the event with his session, "The Art & Science of Brand Building." A long-time marketer, Blevins is vice president and global brand director for Jack Daniel's Tennessee Whiskey and has held a range of management roles that include brand positioning and communication across several labels.
Other sessions during the conference will include:
"What New Virtual Methods Will You Keep Post Pandemic?" a panel discussion with enrollment leaders from the University of Memphis, University of South Carolina, University of Toledo and George Mason University;
"Using Data Clarity to Inform Your Creativity," presented by the University of Toledo and Capture;
"Enroll More: Case Studies Combining Behavioral Intelligence and Continuous Content," presented by PlatformQ Education and Capture;
"Putting Your New Brand to Work for Student Recruitment" presented by enrollment leaders from University of Health Sciences and Pharmacy at St. Louis;
"Building a Strong Inquiry Pool for Graduate Programs Using Multi-Channel Marketing," presented by enrollment leaders from Jacksonville University.
There will also be a philanthropic component to INNOVATE 2021. Throughout the conference, Capture will match attendee donations (up to $5,000) to the Boys and Girls Clubs of America and the National Urban League.
Farzad Novin, Capture Higher Ed, 1 (917) 539.1556, email@example.com
SOURCE Capture Higher Ed