Ceelox Announces Biometric Access to OpenID

TAMPA, FL -- (Marketwire) -- 03/07/11 -- Ceelox, Inc. (OTCBB: CELO) announced today that the company has created a biometric login solution for OpenID using Ceelox ID Online®, a server-based biometric software application, which enables users to securely authenticate their identity for access to internet sites or networks without the threat of replay attack.

Today, the majority of all internet users access websites that are currently protected by user name and password. These sites include: online banking, investment sites, internet auction sites, and social networking sites. Unfortunately, these sites are the primary target for hackers who steal your username and password to gain access resulting in identity theft, financial loss, etc. Ceelox ID Online® changes that by adding a biometric layer of security using your unique fingerprint.

OpenID allows a user to use an existing account to conveniently sign in to thousands of websites, without needing to create new passwords. With OpenID, the user controls how much of that information is shared with the websites they visit; so you don't need to worry about an unscrupulous or insecure website compromising your identity. The OpenID protocol does not mandate a specific means by which to authenticate users, allowing for approaches ranging from the common, such as passwords, to the secure, such as biometrics.

OpenID is rapidly gaining adoption on the web, with over one billion OpenID enabled user accounts and over 50,000 websites accepting OpenID for logins. Several large organizations either issue or accept OpenIDs, including Google, Facebook, Yahoo!, Microsoft, AOL, MySpace, Sears, Universal Music Group, France Telecom, Novell, Sun, Telecom Italia, and many more. (1)

"By using our biometrics to authenticate and login to OpenID, Ceelox ID Online® provides the highest security available today within the Internet for enterprise or consumer protection. This same product solution can be used to provide secure access to finances, content, and private information," states Gerry Euston, CEO, Ceelox.

(1) http://openid.net/get-an-openid/what-is-openid/

About Ceelox, Inc.
Ceelox, Inc. is a developer of biometric security and encryption software solutions for financial institutions, healthcare companies, utilities, government agencies and other organizations for whom information access are key concerns. Its security and encryption tools are easy to deploy, simple to use, cost-effective and affordable for organizations of all sizes.

Notice Regarding Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factor disclosure outlined in our Form 8-K filed with the Securities and Exchange Commission on February 12, 2010 and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

For more information visit our website at www.ceelox.com

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