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Originally Posted On: https://www.ereleases.com/press-release-sample/
Writing A Press Release
Are you looking for press release examples? They’re important because writing a press release is not an easy job. People actually get college degrees in this (and I’m guessing you wouldn’t be on this page if you had a degree in Public Relations, right?) Yet, you’ve somehow been assigned to write a press release.
Press Release Examples
Wouldn’t it be nice if someone would just give you some press release examples, give you a press release template you could use as the basis of your own release, show you some sample press releases using that template so you can see how to use it correctly, then throw in some additional training on how to write an amazing press release just to make things even easier for you?
You’ve come to the right place! Because in a second, I’m going to give you 35+ winning press release examples that you can study to your heart’s content!
Each one of them is real, written by or for a real company, distributed to media sources through eReleases Press Release Distribution service, and was picked up by major media sources for their industry.
But before I do that, let me ask you a question: wouldn’t it be easier if you could hire my team of press release professionals to just write your press release for you? If you’re interested, just click the button below to talk or chat with one of my no-pressure, non-commissioned editors now.
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Still here? Great! May I give you a few words of advice before I give you the press release examples I promised?
Press Release Writing Tips
As the #1 press release distribution company for small businesses, we distribute thousands of press releases every year. In that process, we’ve learned a few things about what makes some press releases successful while others fail.
Great press releases succinctly describe the “who,” “what,” “where,” “when,” “why,” and “how” of your project in a manner that makes media professionals stop the presses (so to speak) and say, “Wow! Now this is what we’ve been looking for.” At its worst, a press release reads as little more than an unintelligible sales pitch teeming with errors of every kind.
Here are some ways to make your press release successful:
- Always keep in mind that a press release should be short, to the point, and contain only the significant details that would attract the attention of media professionals.
- Don’t worry about the difference between press releases, news releases and media releases. Though technically there are differences, for practical purposes, they’re the same thing. So, the list of press release examples on this page also applies to news releases and media releases.
- Remember, you are courting editors, journalists, or TV producers – not consumers. You’re not writing an ad. Those professionals are not looking for fancy formatting and they certainly aren’t hoping to be impressed by a writer’s expansive vocabulary.
- Stick to the point and be sure to include only the essentials.
The Ideal Press Release Format
- Press releases are usually no more than one or two pages long
- Every press release should contain:
- A release date – the earliest date this information can be released to the public, oftentimes “For Immediate Release”
- A headline
- A dateline (when and where the story originated)
- The body of the press release
- Complete media contact information
- And three hash marks at the bottom (# # #) that state, in journalistic terms, ‘THE END.’
Click to View a Blank Press Release Template & Format
Sounds easy enough, right?
If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters. Press release writing is definitely not easy.
For this reason, I’ve created a list of tried and true examples of winning press releases covering various topics that will help to guide you toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.
Founder & President
eReleases Press Release Distribution
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In the list of press release samples below, you’ll find:
- Sample press release for an event
- New product press release examples
- Sample music press release
- Industry press release examples
- Sample press releases for a book
- Software press release example
- Media release examples
- New hire press release sample
- TV show press release example
Plus at the bottom of this page, I’ll give you a press release template, information on formatting your press release, and more training on how to write a press release that will get picked up by the media.
Press Release Samples Across Several Industries
Advertising & Marketing Press Release Sample
Automotive Press Release Sample
Banking & Financial Services Press Release Sample
Consumer Electronics Press Release Sample
Education Press Release Sample
Environment & Ecology Press Release Sample
Food & Beverage Press Release Sample
Healthcare Press Release Sample
Internet Technology Press Release Sample
Investments Press Release Sample
Personal Finance Press Release Sample
Real Estate Press Release Sample
Retailing Press Release Sample
Transportation & Trucking Press Release Sample
Additional Press Release Samples
- Podcast Announces Major Milestone Press Release Sample
- How to Write a Press Release For a Book (+Template and Examples)
- Author Announces New Book Press Release Sample
- Media Network Launch Press Release Sample
- Awards Announcement Press Release Sample
- Foundation Publishing Press Release Sample
- Cosmetics & Toy Mashup Press Release Sample
- How to Write a Press Release for an Event (+Template and Examples)
- Society & Foundation Announces a Commemorative Event Press Release Sample
- Individual Completes Milestone Press Release Sample
- Student Wins Major Award Press Release Sample
- School/University Announces Specialized Program Press Release Sample
- Tech Launch of a Similar Platform Press Release Sample
- Individual Announces Candidacy in Election Press Release Sample
- Tech Company Announces Licensing Deal Press Release Sample
- How to Write a Music Press Release (With Examples)
- Music Press Release Sample
- Musician & Theater Press Release Sample
- Music Producers, Directors & Songwriters Press Release Sample
Additional Press Release Resources
What is a Press Release?
Click for Press Release Template & Format (including a blank press release example)
Click to Learn How to Format a Press Release (+ Free Template and 80+ Examples)
Click to Learn How to Write a Press Release
Click to Learn How to Submit a Press Release
To Write a Press Release Yourself or Not?
80+ Sample Press Releases
Of course, you could always have us write and distribute your release — starting at a special combination price for new customers. Click here – Press Release Writing