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Splash Beverage Group Inc. Announces the Launch of Its Test Programs of Copa di Vino in Select Walmart Stores

FORT LAUDERDALE, FL - (NewMediaWire) - June 04, 2024 - Splash Beverage Group Inc. (NYSE American: SBEV) is excited to announce that its premium single-serve wine brand, Copa di Vino, has commenced its initial test in Walmart and Walgreens stores. This strategic move marks the introduction of Copa di Vino’s 4-count multi-packs, featuring two varietals, into Walmart’s central Florida area stores and Walgreens’ southern Nevada stores.

Walmart, a global retail leader, has chosen Copa di Vino for a test phase that holds the potential for a broader rollout into more than 3,000 Walmart locations nationwide that currently sell wine and the potential of more than 7,000 Walgreens locations. This significant opportunity underscores Splash Beverage Group’s ongoing efforts to expand the reach and availability of its innovative wine products.

This announcement follows closely on the heels of another major retail test for Copa di Vino, which is now underway in Walgreens stores across the greater Las Vegas area. The concurrent testing in two of the largest retail chains in the United States is a testament to the growing recognition and demand for Copa di Vino.

Bill Meissner, President and CMO, added, "We are thrilled that Walmart has identified Copa Di Vino as a brand to test in their Tampa area stores. They have a great assortment of wines and only merchandise those items that can deliver on great value to their shoppers. Like our test with Walgreens in Las Vegas, once the brand proves itself as it has in other retail locations, we believe there is a very good chance for large-scale expansion."

"Copa di Vino’s introduction into Walmart and Walgreens stores is a major milestone for Splash Beverage Group," said Robert Nistico, CEO of Splash Beverage Group. "This test launch not only enhances our market presence but also reflects two of the country’s largest retailers’ belief in the appeal and quality of our single-serve wine, Copa di Vino. We are confident that these consumers will embrace the convenience and premium quality of Copa di Vino, paving the way for a nationwide expansion."

The Company believes the market should view these strategic developments as key indicators of Splash Beverage Group’s accelerating growth trajectory. By securing placements in leading retail chains, we are significantly increasing consumer access to our products, which is expected to drive sales growth and enhance shareholder value.

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About Splash Beverage Group, Inc.

Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas and Pulpoloco sangria. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution.  

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Forward-Looking Statement

This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.

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Splash Beverage Group


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