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Ahold Delhaize announces Johan Boeijenga will step down as Brand President of Super Indo

Zaandam, the Netherlands, February 10, 2023 – Ahold Delhaize announces that Johan Boeijenga will step down as Brand President of Super Indo, on 31 March 2023. Super Indo is Ahold Delhaize's great local brand in Indonesia, a joint venture with the Salim Group.  Johan would like a better life balance between the Netherlands and Indonesia after successfully leading Super Indo in a challenging period for 5 years. He remains associated with Super Indo by supporting them in realizing their growth ambition. The search for a successor has commenced.

Johan joined the former Ahold Group in 1988 as a management trainee in logistics. He joined the board of Ahold Indonesia in 1997 and became CEO of Ahold Indonesia in 2000. In 2003 he came back to Europe, taking up the EVP Supply Chain position at the board of Albert Heijn, followed by the role of President & CEO of Ahold Central Europe from 2006 to 2009. Johan then went on to retail CEO and COO endeavors outside of Ahold, returning to Ahold Delhaize in 2018 to become Brand President of Super Indo, a role dear to his heart.

Wouter Kolk, CEO Ahold Delhaize Europe & Indonesia: “Johan has a long history with our company, and I would like to thank him very much for all his contributions over the past decades. In his current role as Brand President, Johan’s leadership style and character is exemplified: always putting people first. With this as a starting point, he has given Super Indo fuel to put the expansion engine on. The number of stores grew significantly, and Johan introduced an omnichannel way of thinking and working that is successful in the Indonesian market. He has put sustainability and healthy eating at the forefront of Super Indo's strategy, resulting in recognition through the Green Initiative Award in 2021 as well as 2022. He nurtured his position in local communities and supported those around them, including the start-up of a Super Indo foundation, which supported (amongst other initiatives) Super Indo families in need”. 

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Cautionary notice

This communication includes forward-looking statements. All statements other than statements of historical facts may be forward-looking statements. Words such as will, would, remains or other similar words or expressions are typically used to identify forward-looking statements.

Forward-looking statements are subject to risks, uncertainties and other factors that are difficult to predict and that may cause actual results of Koninklijke Ahold Delhaize N.V. (the “Company, or “Ahold Delhaize”) to differ materially from future results expressed or implied by such forward-looking statements. Such factors include, but are not limited to, the risk factors set forth in the Company’s public filings and other disclosures. Forward-looking statements reflect the current views of the Company’s management and assumptions based on information currently available to the Company’s management. Forward-looking statements speak only as of the date they are made and the Company does not assume any obligation to update such statements, except as required by law.

For more information

  • Press office: +31 88 6595134 /
  • Investor relations: +31 88 659 5213 /
  • Social media: Instagram: @Ahold-Delhaize | LinkedIn: @Ahold-Delhaize | Twitter: @AholdDelhaize 

About Ahold Delhaize

Ahold Delhaize is one of the world’s largest food retail groups and a leader in both supermarkets and e-commerce. Its family of great local brands serves 55 million customers each week, both in stores and online, in the United States, Europe, and Indonesia. Together, these brands employ more than 413,000 associates in 7,452 grocery and specialty stores and include the top online retailer in the Benelux and the leading online grocers in the Benelux and the United States. Ahold Delhaize brands are at the forefront of sustainable retailing, sourcing responsibly, supporting local communities and helping customers make healthier choices. The company’s focus on four growth drivers – drive omnichannel growth, elevate healthy and sustainable, cultivate best talent and strengthen operational excellence – is helping to fulfil its purpose, achieve its vision and prepare its brands and businesses for tomorrow. Headquartered in Zaandam, the Netherlands, Ahold Delhaize is listed on the Euronext Amsterdam and Brussels stock exchanges (ticker: AD) and its American Depositary Receipts are traded on the over-the-counter market in the U.S. and quoted on the OTCQX International marketplace (ticker: ADRNY). For more information, please


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