The Boston Beer Company, Inc. (Form: 8-K)  






Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported):   October 31, 2017

The Boston Beer Company, Inc.
(Exact name of registrant as specified in its charter)

Massachusetts 001-14092 04-3284048
(State or other jurisdiction
(I.R.S. Employer
of incorporation) File Number) Identification No.)
One Design Center Place, Suite 850, Boston, Massachusetts   02210
(Address of principal executive offices)
(Zip Code)
Registrant’s telephone number, including area code:   (617) 368-5000

Not Applicable
Former name or former address, if changed since last report


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company [  ]

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ]

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Item 8.01 Other Events

From October 31, 2017 to November 13, 2017, the following directors and officers of the Company entered into individual sales plans pursuant to Rule 10b5-1 of the Securities Exchange Act of 1934, as amended, for trading in shares of the Company’s Class A Common Stock: Director David A. Burwick, President & Chief Executive Officer Martin F. Roper, Chief Sales Officer John C. Geist, Senior Vice President of Supply Chain Quincy B. Troupe, Vice President of Brewing David A. Grinnell, Vice President of Human Resources Cheryl A. Fisher, and Vice President of Legal & Deputy General Counsel Tara L. Heath. The aggregate number of shares that may be sold pursuant to these 10b5-1 plans is 171,595 shares. The purpose of each of these 10b5-1 plans is to provide liquidity and investment diversification. Once executed, transactions under each 10b5-1 plan will be disclosed publicly through Form 4 and/or Form 144 filings with the Securities and Exchange Commission to the extent applicable.

Additionally, on November 13, 2017, the Company entered into a 10b5-1 plan to repurchase up to $20 million of the Company’s Class A Common Stock during the period commencing December 13, 2017 and ending March 3, 2018.

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Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

    The Boston Beer Company, Inc.
November 14, 2017   By:   /s/ Frank H. Smalla
        Name: Frank H. Smalla
        Title: Treasurer & Chief Financial Officer