Top 5 reasons to use digital ad vans

 In today’s crowded marketing environment, companies need new ways to connect with audiences and deliver memorable campaigns. One solution that delivers great value is digital advertising vehicles (digivans). These state-of-the-art mobile billboards provide eye-catching displays and flexible targeting to promote product consumption on the go. Blue Sky Event Services uses state-of-the-art LED screen technology to deliver your message to the public with serious accuracy. For any business looking to drive awareness and results, here are the top 5 reasons to use a digital van for your next advertising campaign. 

Captivate audiences with bright and bold displays

 The #1 reason for choosing a digital advertising vehicle is their ability to engage audiences with stunning visuals. DigiOne has full LED screens that come to life with vibrant colors, animations and crystal clear resolution. With nearly 10 million color options, your creative visions shine brightly unlike traditional print and billboards. These customizable displays combined with speed ensure your message will be bold, sharp and impossible to ignore as the van drives over the terrain of your choice all over the country. Your target audience can’t miss these bright and bold digital displays on the go. 

Increase brand awareness and exposure 

Digital advertising vans are excellent for increasing brand awareness and exposure; When the van takes predetermined routes based on your target areas and demographics, your ads continue to be exposed to the public. This creates a fantastic impression and repeated brand recognition. Whereas traditional billboards are limited to fixed locations, digital vehicles bring advertising directly to locations, venues and events. Also, QR codes on the screen can be used to direct viewers to your website for more information. The mobile conversion creates more ad recalls as audiences see the van repeatedly in different scenarios. By strategically designing channels and systems, digital vehicles can easily reach 70,000 to 100,000 people a week. Awareness is unmatched, especially because of the ability to change and communicate. 

Reach your audience anywhere, anytime

 One of the biggest advantages of a digital advertising van is that you can reach your target audience anytime and anywhere. Unlike static billboards or transit ads, you’re not limited to fixed locations or layouts. Vehicles can target customers based on geospatial data and location knowledge of where they live, work or play. Drive in specific areas, park near competitors, or park in local areas. You can also adjust based on events, weather, traffic and real-time conditions. Similarly, determine the right times for your audience based on lifestyle and buying habits. Flexibility allows you to be ubiquitous and put your brand in mind exactly when and where you want to increase engagement and conversion. 

Move seamlessly between indoor and outdoor use

 Digital advertising vans are extremely versatile because they can operate both internally and externally thanks to their exterior LED screens and interior LCD displays Thermal vehicles bring the versatility of digital power directly from streets to enclosed spaces and back again. Pull up at a trade show and then hit the road for a tour. Move customers from a billboard outside your store to where they are. The seamless transition between environments allows for non-stop use at meetings, conferences, festivals and more to enhance your submissions. 

Turn heads with amazing campaigns

 Ultimately, digital advertising vehicles enable stunning head-turning and engagement campaigns. Look beyond just displaying ads by incorporating touch screens, live social media feeds, game content, virtual reality and augmented reality. Capture smiling faces and selfies with the real-time camera. Digital Vans offers countless tools to create experiences that leave a lasting impression and position your brand as forward-thinking and tech-savvy. The experiential component drives online shares, increases ad recall, and drives brand advocates.

Drive branding success with the Blue Sky

For businesses aimed at increasing brand visibility, awareness and engagement, digital advertising vehicles offer unmatched benefits. With bright, bold features, intuitive targeting capabilities and communication capabilities, digital vans grab attention, improve recall, and increase additional sales. Work with the award-winning team at Blue Sky Event Services to bring your campaign vision to life on the go. As the UK leader for digital vans with decades of expertise, they can help create tailored mobile advertising solutions to reach more customers and drive your brand forward.

Keep up to date with Blue Sky Event Services by following us here.

Find out more about our services here.