Originally Posted On: https://www.intuitsolutions.net/product-fees-bigcommerce-checkout-case-study/
Adding Additional Product Fees in the BigCommerce Checkout
As ecommerce evolves to better meet shopper preferences, offering tailored product options and additional services can set your store apart.
To achieve this, merchants can implement additional product fees during checkout for various purposes—from special packaging to shipping protection, and many use cases in between. This functionality allows merchants to generate extra revenue while providing a convenient experience for shoppers looking for sought-after add-ons or services.
In this blog post, we’ll explore how OESD, an online embroidery retailer, utilizes the Product Fees Manager by Ebizio Checkout to provide clients with a convenient product delivery option. We’ll also provide relevant examples for other ecommerce industries, and discuss how BigCommerce merchants can start using this functionality in their own online stores.
Case Study: Additional Product Fees for the BigCommerce Checkout
OESD (Oklahoma Embroidery Supply and Design) specializes in providing high-quality digital embroidery designs for crafters of all skill sets and interests.
Recognizing that their customers have varied preferences for receiving their designs, OESD implemented the Product Fees Manager by Ebizio Checkout, which enables customers to opt for having their downloadable designs shipped on a USB drive for an additional fee.
Here’s how it works:
- During the checkout process, customers are presented with an option to add a USB drive containing their digital designs for a nominal fee.
- This fee is clearly displayed within the order total, ensuring customers are aware of the extra charge.
- Customers can easily remove the fee if they change their mind during the checkout process.
- Merchants can view the additional fees on order invoices in the back office.
This simple yet effective option caters to a segment of OESD’s customer base that values the convenience of having their designs on a physical medium, while also providing OESD with an additional revenue stream.
Product Fees Examples for Ecommerce Industries
Of course, the concept of additional product fees in the checkout isn’t limited to embroidery retailers. Below are a few examples across various ecommerce industries:
- Firearms and Ammunition Retailers: Discreet Packaging
- Scenario: A gun and ammo retailer offers discreet packaging for their products, which is especially appealing to customers concerned about privacy and security.
- Implementation: During checkout, customers can opt for discreet packaging for an additional fee, ensuring their purchases are shipped in plain, unmarked boxes.
- Apparel Retailers: Gift Wrapping Services
- Scenario: An apparel store offers gift wrapping services during the holiday season or for special occasions.
- Implementation: Customers can choose to have their items gift-wrapped for a small fee, making their purchase ready to be presented as a gift upon arrival.
- Electronics Retailers: Extended Warranty Options
- Scenario: An electronics retailer provides the option to purchase extended warranties on their products.
- Implementation: At checkout, customers can add an extended warranty for an additional cost, providing peace of mind and additional coverage beyond the standard warranty period.
- Food and Beverage Retailers: Expedited Shipping
- Scenario: A gourmet food store offers a cold-shipping option for perishable items.
- Implementation: Customers can choose cold-packed shipping at checkout for a destination-based product fee, ensuring their purchases arrive fresh and in a timely manner.
- Beauty and Personal Care Retailers: Sample Add-Ons
- Scenario: A beauty retailer allows customers to add deluxe samples of new products for a small fee.
- Implementation: During checkout, customers can add these samples to their order, allowing them to try new products without committing to full sizes.
Key Takeaways
Adding additional product fees during checkout is a versatile feature that can be leveraged by virtually any industry or business model.
Whether it’s offering USB drives for digital designs, discreet packaging for sensitive items, extended warranties, or more, these small additions can make a significant impact for your business. By implementing these options, retailers can cater to specific customer needs and preferences, while driving an additional revenue stream for their business.
