2 S&P 500 Stocks with Exciting Potential and 1 We Ignore

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The S&P 500 (^GSPC) is home to the biggest and most well-known companies in the market, making it a go-to index for investors seeking stability. But not all large-cap stocks are created equal - some are struggling with slowing growth, declining margins, or increased competition.

Picking the right S&P 500 stocks requires more than just buying big names, and that’s where StockStory comes in. That said, here are two S&P 500 stocks that could deliver good returns and one that may struggle.

One Stock to Sell:

Hartford (HIG)

Market Cap: $38.23 billion

Recognizable by its iconic stag logo that dates back to 1810, The Hartford (NYSE: HIG) provides property and casualty insurance, group benefits, and investment products to individuals and businesses across the United States.

Why Do We Think Twice About HIG?

  1. Scale presents growth limitations compared to smaller competitors, evidenced by its below-average 5.2% annualized growth in net premiums earned for the last two years
  2. Estimated sales growth of 2.6% for the next 12 months implies demand will slow from its two-year trend
  3. Scale is a double-edged sword because it limits the firm’s capital growth potential compared to its smaller competitors, as reflected in its below-average annual book value per share increases of 6.7% for the last five years

Hartford’s stock price of $141.14 implies a valuation ratio of 1.9x forward P/B. Read our free research report to see why you should think twice about including HIG in your portfolio.

Two Stocks to Buy:

Eli Lilly (LLY)

Market Cap: $1.10 trillion

Founded in 1876 by a Civil War veteran and pharmacist frustrated with the poor quality of medicines, Eli Lilly (NYSE: LLY) discovers, develops, and manufactures pharmaceutical products for conditions including diabetes, obesity, cancer, immunological disorders, and neurological diseases.

Why Will LLY Beat the Market?

  1. Impressive 43.1% annual revenue growth over the last two years indicates it’s winning market share this cycle
  2. Adjusted operating profits increased over the last two years as the company gained some leverage on its fixed costs and became more efficient
  3. Share repurchases over the last five years enabled its annual earnings per share growth of 31.4% to outpace its revenue gains

Eli Lilly is trading at $1,230 per share, or 29x forward P/E. Is now the time to initiate a position? See for yourself in our comprehensive research report, it’s free.

Synchrony Financial (SYF)

Market Cap: $25.44 billion

Powering over 73 million active accounts and partnerships with major brands like Amazon, PayPal, and Lowe's, Synchrony Financial (NYSE: SYF) provides credit cards, installment loans, and banking products through partnerships with retailers, healthcare providers, and digital platforms.

Why Are We Bullish on SYF?

  1. Earnings per share grew by 35.5% annually over the last two years and trumped its peers
  2. Annual tangible book value per share growth of 14.5% over the past five years was outstanding, reflecting strong capital accumulation this cycle
  3. ROE punches in at 21.5%, illustrating management’s expertise in identifying profitable investments

At $78.75 per share, Synchrony Financial trades at 8.2x forward P/E. Is now a good time to buy? Find out in our full research report, it’s free.

Stocks We Like Even More

ALSO WORTH WATCHING: Top 5 Momentum Stocks. The best time to own a great stock is when the market is finally noticing it. These aren’t just high-quality businesses. Something is happening with them right now. Elite fundamentals meet near-term momentum — both boxes checked at the same time.

Find out which stocks our AI platform is flagging this week. See this week’s Strong Momentum stocks — FREE. Get Our Strong Momentum Stocks for Free HERE.

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,460% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+214% between June 2020 and June 2025). Find your next big winner with StockStory today.

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