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Why PACCAR (PCAR) Shares Are Plunging Today

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What Happened?

Shares of trucking company PACCAR (NASDAQ: PCAR) fell 6.1% in the afternoon session after the company reported first-quarter revenue that fell short of analysts' expectations, posting an 8.9% year-over-year decline. 

The company's sales for the quarter came in at $6.78 billion, slightly below the consensus estimate of $6.82 billion. This marked the continuation of a recent trend, as PACCAR's revenue has fallen annually over the last two years. Despite the top-line miss, the quarter showed signs of operational strength. PACCAR's GAAP earnings per share of $1.15 was in line with expectations and represented an increase from $0.96 in the same quarter last year. 

Furthermore, the company demonstrated improved efficiency, with its operating margin expanding significantly to 16.3% from 10.3% a year ago.

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What Is The Market Telling Us

PACCAR’s shares are not very volatile and have only had 5 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful, although it might not be something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was 7 months ago when the stock gained 4.9% on the news that the U.S. administration announced it would impose a 25% tariff on imported heavy-duty trucks. 

The move was aimed at protecting domestic producers, such as PACCAR's Peterbilt and Kenworth brands, from foreign competition. The company was seen as a major beneficiary because it assembles most of its trucks sold in the U.S. domestically. 

According to analysts, 95% of PACCAR's Class 8 trucks sold in the country were manufactured there. In contrast, competitors like Daimler Truck and Volkswagen-owned Traton produced most of their U.S.-sold trucks in Mexico. The policy was expected to help PACCAR increase its market share and potentially secure higher prices. While PACCAR's stock rose, shares of its European competitors fell on the news.

PACCAR is up 6.8% since the beginning of the year, and at $119.14 per share, it is trading close to its 52-week high of $129.48 from February 2026. Investors who bought $1,000 worth of PACCAR’s shares 5 years ago would now be looking at an investment worth $1,971.

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