SPONSORED CONTENT -- (StatePoint) Want beautiful, healthy tresses this summer? It’s important to understand how seasonal factors like sun and humidity can impact your hair, and to learn what you can do about it. Check out these three tips to enhance your routine, and get the best hair of your life this summer:
1. Prioritize sun protection. Similar to protecting your skin with sunscreen, you can also protect your hair from UV rays. For those with color-treated hair, the sun’s UV rays can contribute to the acceleration of fading. A quick science lesson: UV accelerates the creation of free radicals on hair that then interact with the colorants, breaking them down and inducing fade. To prevent this, incorporate New Herbal Essences Pure Grapeseed Color Nurture Shampoo and Conditioner into your everyday summer hair care routine.
As nature’s secret color keeper, grapeseed extract contains powerful antioxidants that neutralize the free radicals that attack hair color, offering protection for up to four more weeks of vibrant, nurtured color.
Grapeseed extract used in New Herbal Essences is certified by plant experts at the Royal Botanic Gardens Kew, ensuring its quality, authenticity and antioxidant potential. This powerhouse color-protecting ingredient is extracted from grapeseeds that are a byproduct of the wine-making process in the sun-drenched vineyards of France. To learn more, visit herbalessences.com.
2. Air dry your hair. While summer weather can present additional challenges for your hair, it can also offer the opportunity to give yourself a break from damaging heat tools. This season, skip the blow dryer and brush dryer and use the warmth of the summer sun to air dry your hair.
3. Fight frizz. Higher humidity in the summer can lead to increased frizz. Make sure your hair stays hydrated with the right shampoo and conditioner combination to help tame flyaways. New Herbal Essences Shampoos and Conditioners include a pure plants blend of Aloe and Camellia Oil, a lightweight oil that helps the product deeply nourish hair without weighing it down.
As you enjoy the season, remember that you don’t have to sacrifice great hair. Tweaking your routine and incorporating products with thoughtful ingredients can help you maintain your hair’s color, moisture, health and beauty.
