Prices for Jaguar’s new lineup of battery electric vehicles (BEVs) are poised to rise after the carmaker went through a major rebrand as part of a company-wide effort to transition from internal combustion engine (ICE) vehicles to luxury electric cars. Jaguar Land Rover CEO Adrian Mardell recently revealed that a single unit of the automaker’s new EVs will cost £150,000 ($190,974) rather than the £100,000 ($127,316) Jaguar Land Rover (JLR) announced, making the cars a whopping 50% more expensive than initially expected.
Jaguar’s rebrand came at a rough time for the auto industry and the…
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