The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), the country’s largest independent alkaline water company and the Clean Beverage(R) company, today announced a new direct-store-delivery (“DSD”) partnership with Dayton Heidelberg Distributing and Heidelberg Distributing of Northern Kentucky (collectively, “Heidelberg”). Per the update, Heidelberg will distribute Alkaline88(R) products throughout Ohio and Kentucky as WTER’s DSD network continues to grow in strategic markets around the country. “As our existing DSD network continues to exceed expectations and drive brand growth, we are pleased to announce Alkaline88’s strategic partnership with Heidelberg Distributing in Ohio and Kentucky,” said Frank Lazaran, president and CEO of The Alkaline Water Company. “Heidelberg has over 80 years of experience and provides service to approximately 26,000 retailers throughout Ohio and Kentucky, which have a combined population of approximately 16 million people. This is a region of the country where we see great potential to continue to gain market share. As our sales team gains more retail doors in the region, having a premier DSD partner like Heidelberg boosts our initial product rollout and will enhance our brand presence in stores. This partnership will bear fruit almost immediately as we continue to add new major retail clients in the region.”
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About The Alkaline Water Company
The Alkaline Water Company is the Clean Beverage(R) company making a difference in the water you drink and the world we share. Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88. To purchase The Alkaline Water Company’s products online, visit www.Alkaline88.com. To learn more about the company, visit www.TheAlkalineWaterCo.com.
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