Dallas-Based Coolahh Helping Golf Enthusiasts Stay Cool at the AT&T Byron Nelson

Coolahh Ready
Colorful Coolahh Towel\/Pods at the ready

When the mercury hits north of 90 at this week's AT&T Byron Nelson, the army of volunteers and golf enthusiasts are ready to tame the Texas heat. They are armed with  a colorful, pocket-sized secret weapon developed by Dallas-based Coolahh.com. The Coolahh is an ice-cold heat relief towel inside a handy silicone pod. Not only does the Coolahh provide instant cooling relief, but it reduces the chance of heat injury. 

When ordinary cooling towels could not keep up with the unrelenting Texas heat, sports enthusiast and entrepreneur Robert Weinberg leaned on his background in premiums and apparel to develop the Coolahh. The Coolahh combines a long loop, super absorbent towel inside a pod that goes directly into a cooler and is up to 40 degrees colder than an ordinary cooling towel. The pod was developed to allow the towel to absorb just the right amount of ice-cold water and comes in five different colors for branding purposes. The Coolahh also comes pre-scented with what they call their "+ahh, smells so good" blend of lavender and eucalyptus essential oils, which refreshes and invigorates with use.

For those looking to compete on the golf course, Weinberg likes to quip that evidence will eventually show that those who use the Coolahh "at the turn" will often make one extra birdie on the back side. For those who compete on a hard court, the Coolahh is currently a listed sponsor partner on USAPickleball,com, marketing the Coolahh Pickle to those enthusiasts.

Coolahh towels are not only great for sports enthusiasts but for anyone who must work out in the heat for an extended period of time, including firefighters, construction workers, roofers, and, yes, volunteers at your local PGA event.

Coolahh is not officially affiliated with the AT&T Byron Nelson