JYYNA Report Highlights Sustainable Practices Transforming Britain's Tea Industry

Helsinge, Hovedstadsomradet--(Newsfile Corp. - December 13, 2024) - JYYNA, a Danish organic tea company, today released insights on how sustainability initiatives are reshaping the UK tea industry, where 98% of Britons consume tea daily according to the UK Tea and Infusions Association.

Group of friends drinking tea in a cafe

The tea sector has historically faced environmental challenges related to water usage, synthetic pesticides, and packaging waste. However, new sustainable practices are emerging across the industry, from regenerative agriculture to innovative packaging solutions.

"This is more than just tea," says Michael Grauslund Andersen, founder of JYYNA. "It's about imagining a future where what's good for the planet is also good for you. Tea can lead that charge."

Industry data reveals significant progress in sustainable practices. Companies have conserved 37 million gallons of water since 2019 through efficient cleaning technologies, according to nam.org. Additionally, "re-earthing" - the process of composting used tea leaves - has diverted over 10,000 tons of waste into nutrient-rich soil.

The industry is also addressing packaging sustainability through biodegradable materials and localized production facilities, which have reduced emissions by thousands of metric tons annually, as reported by nammakpsc.com.

Regenerative agriculture practices, including no-till farming and crop rotation, are improving soil health and supporting biodiversity in tea cultivation, according to weforum.org. These methods focus on ecosystem restoration while reducing risks for farmers.

JYYNA continues to contribute to this transformation through its certified organic tea offerings and sustainable practices, demonstrating how premium tea products can align with environmental responsibility.

For more information or media enquiries, reach out to JYYNA directly at contact@jyyna.co.uk.

Sources

https://jyyna.co.uk

https://www.prnewswire.com/news-releases/new-2024-tea-census-study-reveals-exactly- how-the-nation-takes-their-tea-with-some-surprising-quirks-ahead-of-international-tea- day---21st-may-2024-302149047.html

https://www.weforum.org/stories/2024/11/regenerative-agriculture-climate-solutions- resilient/

https://www.ifaw.org/journal/climate-smart-farming

https://www.insightaceanalytic.com/report/sustainable-agriculture-market/1661

https://www.weforum.org/stories/2024/11/soil-climate-change-sustainable-agriculture/

https://nam.org/milos-tea-has-a-recipe-for-sustainability-32825/

https://nammakpsc.com/articles/indias-tea-sugar-exports-raise-sustainability-concerns- at-home/

https://www.mdpi.com/2071-1050/16/23/10785

Group of Women drinking afternoon tea around a table

About JYYNA

JYYNA helps tea enthusiasts and sustainability-conscious consumers to enjoy unique, natural flavour experiences through sustainable and certified organic tea products, so they can indulge their senses while supporting a more sustainable world without compromising on quality, taste, or environmental responsibility.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/233748