Sliema, Malta--(Newsfile Corp. - December 13, 2024) - Golden Matrix Group, Inc. (NASDAQ: GMGI), the parent company of renowned brands such as Meridianbet, has seen significant contributions from its sweepstakes business segments as well - RKings Competitions and Classics for a Cause. These two brands have emerged as strong performers within the company's portfolio, blending entertainment with broader impact and adding notable value to its overall operations.
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Key Takeaways:
- GMGI's sweepstakes business segments, RKings Competitions and Classics for a Cause, have emerged as strong contributors, accounting for 27% of Q3 2024 revenue combined.
- RKings leads in the UK and Ireland with luxury prize draws, while Classics for a Cause in Australia supports charitable fundraising through classic car raffles, amplifying awareness for vital causes.
- With an average customer acquisition cost of cca. $2, GMGI's sweepstakes businesses showcase a highly cost-effective approach to audience engagement.
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Founded in 2001 and part of the Golden Matrix (NASDAQ: GMGI), Meridianbet Group is a well-established online sports betting and gaming group, licensed and/or currently operating in 17 jurisdictions across Europe, Africa, and South America. Meridianbet's successful business model utilizes proprietary technology and scalable systems, thus allowing it to operate in multiple countries and currencies and with an omni-channel approach to markets, including retail, desktop online, and mobile.
Contact information:
Milan Koricanac, Head of Global PR
milan.koricanac@meridianbet.com
Source: Meridianbet Group
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