LeadStar and RSSA Announce Partnership to Optimize Agent Access for Social Security Education Platform

August 27, 2024 at 09:00 AM EDT

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LeadStar, the proprietary, private leads platform created with and exclusively for AmeriLife-affiliated agents, announced today that it has partnered with Registered Social Security Analysts (RSSA), a premier organization dedicated to advancing Social Security advisory skills, to offer a new feature to the ever-expanding LeadStar platform and its diverse offerings available.

The RSSA partnership is the latest addition to the LeadStar 2.0 platform, which provides a comprehensive set of lead delivery options and new seminar programming. RSSA’s Social Security education platform strengthens agents’ ability to build sales funnels, further their target lead generation outputs, fill seats at seminars, and foster an organic approach to Medicare sales opportunities.

“This partnership with RSSA represents a critical addition to LeadStar and is an incredible value-add for AmeriLife’s network of professionals looking to strengthen consumer trust, foster new relationships, build equity, and validate their service offering with their target audiences,” said William DeCourcy, Chief Lead Generation Officer for AmeriLife. "Alongside RSSA, we’re able to deliver educational opportunities to expand agents’ knowledge of Social Security benefits while simultaneously offering them enhanced targeting capabilities for their lead generation options to put this knowledge to greater use.”

Key benefits to AmeriLife-affiliated agents include training from Registered Social Security Analysts, who offer a specialized eLearning curriculum with the proprietary RSSA Roadmap Social Security optimization software to help agents navigate complex scenarios and optimize clients' retirement outcomes. Additionally, agents will have access to a library of resource materials, including case studies, white papers, and real-time updates on Social Security regulations, as well as certification opportunities that will distinguish them in their field and enhance their professional credibility.

"At RSSA, our mission is to empower professionals with the knowledge they need to guide their clients through one of the most critical aspects of retirement planning—Social Security,” said Ted Rosedale, Vice President of Strategy & Business Development for RSSA. “By partnering with LeadStar, we’re equipping AmeriLife-affiliated agents with the software and knowledge they’ll need to provide exceptional value to their clients. Together, we're not just enhancing lead generation; we're elevating the standard of care and advice consumers can expect when making pivotal retirement decisions."

AmeriLife-affiliated licensed agents interested in taking advantage of RSSA educational resources are encouraged to enroll in the eLearning curriculum. For more information about the partnership and to request information, please visit RSSA.com/LeadStar.

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About LeadStar

LeadStar is an industry-leading enterprise leads program that delivers the compliant, reliable, and performative leads that today’s health and life insurance agents need to grow their book of business and maximize their success. Powered by AmeriLife and exclusively for the company’s affiliated agents, LeadStar’s suite of solutions includes LeadStar Marketplace, LeadStar Connect, LeadStar Direct, and LeadStar Seminars Powered by LeadingResponse. For more information, contact an AmeriLife-affiliated marketing company or visit LeadStarHub.com.

About RSSA

RSSA is dedicated to increasing the knowledge and skills of professionals providing Social Security advisory services. RSSA offers training, certification, technology, and support to ensure that financial planners, insurance agents, and other professionals are equipped to advise clients on the best strategies for claiming Social Security benefits. For more information, visit www.rssa.com and www.narssa.org.

About AmeriLife

AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For over 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com and follow AmeriLife on Facebook and LinkedIn.