-- FRP, a powersports brand focused on making outdoor riding accessible to everyday riders, brought its Rider Series to Colorado Springs for a full day of racing, riding challenges, entertainment and community. Hosted in partnership with Pikes Peak Harley-Davidson, the event marked the second U.S. community gathering in FRP’s growing Rider Series following its launch in Houston earlier this year.
The event brought together riders, families, local powersports enthusiasts and community members for a day built around participation. From mini bike racing and demo rides to skill-based challenges, giveaways and a live stunt performance, attendees had multiple opportunities to get involved throughout the day.
“Colorado showed exactly what we hope Rider Series can become - a place where people come to ride, compete, connect and have a good time together,” said Wei Huang, founder and CEO of FRP. “We started this series because we believe community is built by showing up, listening and creating experiences that people want to return to. Events like this help us understand riders on a much deeper level.”
The Colorado event follows FRP’s inaugural Rider Series gathering in Houston, where the company introduced the community initiative as part of its broader U.S. expansion.
“We don’t see community as a one-time event,” Huang said. “It’s an ongoing conversation with the people who ride, compete and spend time around these machines. Each Rider Series event gives us another opportunity to learn what riders want and build experiences around that.”
With the second Rider Series event now complete, FRP plans to continue developing its community program across the U.S., creating opportunities for riders to connect locally while experiencing FRP products in real-world riding environments.
For more information about FRP and upcoming Rider Series events, visit https://www.frpmoto.com.
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