-- The Google Partner certified agency marks its sixth year with an AI-first operating model that compresses months of work into days, the launch of a press release distribution arm now reaching 200+ tier-one outlets, and its growing position as a go-to partner for health tourism, SaaS and automotive brands across Turkey and beyond.
Glawi was founded in Istanbul in the early months of 2020. Uğur Yeşbek and a senior team opened the studio with one idea they refused to negotiate on: growth work should be measurable, repeatable, and owned directly by the people doing it.
Six years later, that idea has made Glawi one of Turkey's leading Google Ads agencies. A certified Google Partner, the studio is now widely recognised as a go-to web design, SEO and health tourism marketing partner for ambitious founders across health, SaaS and automotive. Glawi itself has changed very little in its shape. Still the same senior team, still one room in Istanbul, still answering founders' emails within the day. What has changed is what sits underneath the work.
The studio has always operated on the same rule: the person who plans a client's growth is the same person who ships it. No account layer, no hand-off from strategy to execution. That rule sits alongside three values the studio publishes openly. Measurement means every campaign is tracked and every click named. Consistency means growth is treated as a system that compounds, not a viral moment. Ownership means every number in a client report has a specific operator's name on it. These values translate into concrete habits. Monday morning dashboards arrive on time. Every founder gets a reply inside twenty-four hours. Strategies are written by the same people who write the tracking code.
The most important change to how Glawi works came from rebuilding the studio's operating stack. Starting in 2024, the team built artificial intelligence into every layer of daily work. Keyword research, campaign structure, creative variant production, content pipelines, schema generation, competitor analysis and reporting all now run on internal AI tooling the team wrote itself. Work that used to take months of senior effort and tens of thousands of dollars in agency fees now ships in days at a fraction of the cost, without any loss of senior human oversight on every deliverable.
The rebuild has been deliberate and technical. Glawi runs purpose-built AI pipelines for high-volume keyword clustering, creative variant generation, programmatic on-page optimisation and real-time performance reporting. Custom language-model workflows draft first-pass content that senior editors then refine. Automated technical-SEO routines audit and fix client sites faster than human teams can match. Every external model the team uses, from leading large language models to image and video generators, runs inside a single internal dashboard that senior specialists orchestrate directly. The rule that every number in a client report must be owned by a named human has not changed. The number of numbers the team can honestly own has multiplied.
"We do not sell hours. We do not sell decks. We sell measurable, repeatable growth that compounds over the years a brand needs us," said Uğur Yeşbek, founder of Glawi. "Six years in, that line still drives every retainer we sign. What AI has done is make the promise easier to keep. The studio is faster, more honest with clients' budgets, and more capable than it was a year ago. The team has not grown. The work has."
Glawi's client portfolio has deepened alongside the operational rebuild. The studio's Google Partner certification, its depth in performance media and its command of cross-border advertising have made it one of Turkey's leading agencies for dental and health tourism marketing. It is a category where trust signals, clinical compliance and multi-market advertising rules make most generalist agencies fall short. In parallel, Glawi runs brand, web and paid-media campaigns for automotive and SaaS founders, including full-stack digital launches where the same senior team owns brand identity, product website, Google Ads, Meta Ads and software infrastructure end to end. Across sectors, the offering is the same: four integrated services, one senior team, one roof.
This year Glawi added a fourth service line. The studio has launched a press release distribution arm that places client stories across more than 200 tier-one editorial outlets worldwide, with pickup reports delivered within 72 hours of a campaign going live. The addition completes Glawi's full-funnel offering, carrying client stories from the first search click, through conversion, to the earned media authority that makes the next click easier. Every piece of that funnel stays under the same senior team, amplified by the internal AI stack Glawi has been building behind the scenes.
The shape of the studio has not changed. Same senior team, same Istanbul room, same habits on a Monday morning. What has changed is the pace at which the work gets done. Glawi is moving at a speed the traditional agency model was not built for, and it is moving without dropping any of the discipline it started with.
About Glawi
Glawi is a Google Partner certified agency founded in Istanbul in 2020. The studio serves ambitious brands across health tourism, dental, SaaS and automotive categories through four integrated services: performance marketing (Google Ads, Meta Ads, SEO), web design, software, and press release distribution. All services are powered by a purpose-built AI operating stack developed in-house. More at glawi.com.
Contact Info:
Name: Uğur Yeşbek
Email: Send Email
Organization: Glawi
Website: https://glawi.com/
Release ID: 89188888
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