LISBON, Portugal - August 21, 2026 - A Portuguese software startup says its analysis identified hundreds of instances in which client web pages ranked among Google's top three positions while receiving no clicks.

The company says the findings reflect a broader shift in search behaviour, as users increasingly receive answers directly within AI-generated and zero-click search experiences without necessarily visiting the source website.

"Every dashboard in this industry scores that as a failure," said Abayomi Adenekan, co-founder of Keyworth. "You ranked first and got nothing, so something must be wrong. Often it's the opposite. Your content is the answer. It's just that the answer now appears somewhere you don't get paid for."

Writing for the machine that answers

Keyworth launches today as an SEO platform built around that shift. Rather than treating visibility in AI-generated answers as an unintended outcome, the company says its platform is designed to structure content for search and AI-generated answer experiences.

Articles are structured to present clear, concise answers that search engines and AI systems can more easily interpret: with questions posed as headings, direct answers in the opening lines beneath each one, definitions stated plainly rather than buried in narrative, and structured data markup designed to help search engines and other systems interpret page information. The platform selects from fourteen editorial formats based on the search opportunity and content requirements, including short definitional pieces designed around concise, clearly structured responses to commonly searched questions.

"An article written to hold a reader for eight minutes and an article written to be quoted in two sentences are different objects," said Adenekan. "Most tools only produce the first one."

Search data first, content second

The platform connects to a website's Google Search Console account and analyses up to 16 months of historical performance data rather than relying solely on keyword estimates. It looks for four things: searches where the site already ranks close enough to reach the first page, pages whose click rate falls short of their position, topics related to areas in which the site already demonstrates topical relevance but has no dedicated content, and cases where two of the site's own pages compete for the same term.

The platform then generates content based on the opportunities identified and can publish it directly to supported client websites, including features for images, internal linking and on-page optimisation.

According to Keyworth's internal client performance data, content produced through the platform generated 502,000 search impressions and 1,220 clicks for a U.S. industrial manufacturer over a six-month period. On a second client site, an events venue, 61 articles produced through Keyworth recorded a 1.29% click-through rate, compared with 1.71% for comparable pages written by the client's in-house team.

Adenekan publishes the second number deliberately.

"The comparison matters because we're publishing the weaker number as well as the stronger one," he said. "The goal is to be transparent about what the platform has achieved and where it still differs from human-written content. Anyone quoting only their best number is hiding the comparison."

Keyworth is available now, with plans starting at $50 per site per month.

About Keyworth

Keyworth is an SEO content platform designed to automate parts of the content workflow, from identifying search opportunities to researching, writing, optimising and publishing articles. It connects to Google Search Console, finds ranking opportunities in a site's real performance data, then writes, optimises and publishes long-form articles automatically. It is used by small businesses and by marketing agencies running content across multiple client sites—for more information, visit keyworth.co.

Editor's Notes: Keyworth at a glance

What it does: Keyworth is an SEO content platform that connects to a website's Google Search Console data to identify content opportunities and automate the research, creation, optimisation and publishing of long-form articles.

Search Console analysis: The platform analyses up to 16 months of historical performance data to identify queries close to reaching the first page, click-through rate gaps, content gaps and potential keyword cannibalisation.

Content and publishing: Keyworth supports multiple editorial formats and includes features for on-page optimisation, internal linking, image generation, structured data markup and publishing to supported website platforms.

Languages: Content generation is available in more than 22 languages.

Pricing: Plans start at $50 per site per month, with a free trial that includes three published articles.

Media Contact
Company Name: Keyworth
Contact Person: Abayomi Adenekan, Co-founder
Email: Send Email
Country: Portugal
Website: https://keyworth.co/