SAN FRANCISCO - June 19, 2024 - NTX® Group today announced that it is working with SHEIN, the e-tailing giant, in the launch of its exclusive artificial intelligence (AI) technology for the textile and apparel industries. SHEIN is in the lead when it comes to the fast fashion trend of quick production and quick-to-market apparel. NTX is meeting this need with AI-driven fashion insights, creative output, product drawings, and production processes.
NTX has incorporated AI into its design, planning, and production, which has made it a vendor of choice for famous international brands of sports denim. With NTX technologies and processes, SHEIN can launch new fashion products in a 7-day period, with product fulfillment delivery of only 5 days. This is significantly faster than conventional processes.
“AI and fashion are logical partners,” said Charles Duan, Managing Partner of NTX Group. “We are thrilled to contribute our AI expertise to major brands and emerging fashion companies that want to follow trends and sell their products on the SHEIN platform.”
The company has been recognized and awarded development awards for the launch of its AI-powered Cooltrans® denim manufacturing process. This proven textile colorization solution makes it possible to produce ready-to-sew fabrics in days, versus the months required for traditional textile manufacturing. With AI and Cooltrans, NTX is able to support brands that want to sell products on the SHEIN platform by leveraging quick design, production, and sales.
NTX is known as the only global company to successfully apply digital cold transfer printing technology to synthetic fibers, such as nylon and polyester. Technology from NTX is easily applied to cold transfer printing of natural fibers such as cotton, linen, silk, and wool. The process also reduces the environmental impact of denim manufacturing by saving water.
NTX sees SHEIN as the perfect fast fashion e-commerce company. The e-tailing brand reaches consumers in the United States, and more than 150 countries including France, Russia, and Germany. 2023 saw 261.9 million app downloads and at least 53 million global users. SHEIN stands out as one of the most rapidly expanding and successful e-commerce retail fashion websites in the United States. Today, TikTok’s #Shein hashtag has reached upwards of 84.4 billion views.
For more information visit https://www.ntx.global/
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Website: https://www.ntx.global/
