The Colony Hotel, an iconic destination in the heart of South Beach, has selected Paraty Tech as its consulting and technology provider to enhance its direct business strategy. This collaboration represents a significant step forward for The Colony Hotel, renowned as a symbol of South Beach’s vibrant Art Deco District. As it seeks to improve operational efficiency and increase direct reservations through innovative technological solutions.
Established in 1935 and a landmark on prestigious Ocean Drive, The Colony Hotel offers its guests a unique blend of its Art Deco heritage with a modern touch, making it a favorite among South Beach visitors. In its latest move to further elevate guest experiences, The Colony Hotel has chosen Paraty Tech to help streamline and optimize their booking processes. Paraty Tech’s cutting-edge tools are designed to help hotels maximize revenue while offering guests seamless, personalized experiences.
Speaking about the new partnership, Eddie Nunez, Director of Sales & Revenue at The Colony Hotel expressed his enthusiasm:
"Everyone we have worked with at Paraty Tech have been amazing and we are very happy we chose to partner with Paraty Tech. I use Price Seeker, their in-house rate shopper, daily and it has been very helpful, so even before going live with Paraty Tech there are benefits to the relationship".
At the core of Paraty Tech’s offering is its in-house developed booking engine, which seamlessly integrates with a hotel’s existing systems to create a streamlined, guest-friendly experience. All of Paraty Tech’s technology is developed internally, ensuring full control over innovation and customization. This allows hotels to benefit from a tailored, efficient solution designed to drive direct bookings and improve guest satisfaction. The booking engine is designed to boost conversion rates while maintaining the flexibility to adapt to each hotel’s unique needs, making it a perfect fit for properties that prioritize direct bookings.
Furthermore, Paraty Tech’s solutions provide real-time insights into market conditions and competitor pricing, empowering hotels to make informed decisions and stay ahead of the competition. This technology not only enhances revenue management but also strengthens the hotel's direct sales channels.
According to Rafe Marshall, Paraty Tech’s Business Development Manager for North America:
"We are thrilled to partner with The Colony Hotel, an iconic property that truly values innovation in hospitality. By integrating our technology, we aim to enhance their direct booking capabilities, streamline operations, and ultimately provide a superior experience for their guests. This collaboration underscores Paraty Tech’s commitment to helping hotels stay competitive in an evolving market".
In addition to The Colony Hotel, The Kent Hotel and Suites On South Beach, both located in Miami’s iconic South Beach district, have also chosen Paraty Tech to power their direct booking platforms. These hotels, known for their distinct character and vibrant locations, join the growing list of establishments that are leveraging Paraty Tech's advanced solutions to drive more direct bookings and enhance guest experiences.
This partnership reflects Paraty Tech’s continued commitment to providing world-class technological solutions to hoteliers, empowering them to stay competitive in a rapidly evolving hospitality landscape.
For more information about The Colony Hotel and Paraty Tech’s services, please contact:
Rafe Marshall
BDM North America
Paraty Tech
rmarshall@paratytech.com
Paraty Tech revolutionizes direct sales with a comprehensive 360-degree solution tailored exclusively to the direct distribution channel, seamlessly integrating with existing systems to optimize key performance indicators. A cost-effective alternative to traditional OTA and Wholesale distribution, positioning the hotel as a premier choice in the destination. They're committed to transforming the booking engine into a dynamic revenue-generating platform.
Media Contact
Company Name: Paraty Hoteles SLU
Contact Person: Press Office
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Country: United States
Website: https://colonymiami.com/
