Consumers desiring next-level locks have no need to look further than where they shop. Kuza, the word signifying “growth” in Swahili is staying true to its name with a new haircare product that does just that and more.
Indian Hemp Hair & Scalp Treatment with Chebe is now available on over 450 Walmart shelves across the nation. Distinguishing itself from other hair and scalp treatments in the retail space, this product is specifically formulated for textured hair.
“Kuza introduces powerhouse chebe powder to a proprietary blend of coconut, sweet almond, and avocado oils in addition to natural herbs,” director of global marketing Johnathan C. Carthon said. “This complete blend helps consumers with dry, itchy, and slow-growing hair, and find relief for their common hair and scalp issues.”
He explains that although the ingredient sounds new to the world of modern haircare, the blend of finely ground cherry seeds, cloves, lavender, crotons, and resin tree sap is a traditional East African remedy to help protect and strengthen fragile hair prone to breakage, and to promote healthier growing hair.
Combining chebe (pronounced shay-bay) powder with Indian hemp provides a synergistic effect that protects, strengthens, and moisturizes while assisting with length retention. Hair stays soft, smooth, and natural without added sulfates or mineral oil.
For extra kinky, coily, and coarse hair textures, the rescuing treatment prevents dullness, breakage, damage, itchiness, and dryness once hair is unraveled. Kuza’s proprietary formula promotes the styles that make people feel beautiful whether it’s braids, braid-outs, locs, chemical treatments, extensions, or embracing natural looks. Above all else, the brand hopes to show new shoppers how to love their African “roots.”
About the Brand:
Kuza, which means “growth” in Swahili, provides hair, skin, and body care products catering to a wide range of hair textures and skin tones. Kuza recognizes the unique challenges faced by people with extra kinky and the tightest curl (4c) patterns and seeks to provide healthy solutions while promoting easy, protective styling and growth. It additionally looks to foster a sense of community and cultural pride among people of African descent around the world. Kuza celebrates the rich cultural heritage of the African diaspora through its products, marketing, and outreach efforts. By doing so, people are empowered to embrace their natural beauty and cultural identity with confidence and pride.
Disclaimer: The products mentioned are compliant with the 2018 Farm Bill Act. The statements made regarding these products have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease. All information presented here is not meant as a substitute for or alternative to information from health care practitioners. Please consult your health care professional about potential interactions or other possible complications before using any product. The Federal Food, Drug, and Cosmetic Act requires this notice.