Red White & Bloom Brands (CSE: RWB) (OTCQX: RWBYF) has launched its High Times-branded THC products at 23 dispensaries, or provisioning centers, across Michigan. The company reported its overall sell-through rate for wholesale customers after the first two weeks surpassed 60%. Red White & Bloom Brands noted that in June, it will launch the second line of the brand, which includes vapes, concentrates and edibles; those products will be available to an expanded wholesale network of dispensaries. The announcement also noted that RWBYF is planning continued limited product drops and collaborations throughout the brand kick-off campaign. The High Times products weren’t the only welcomed offerings. The company reported high sales of the High Times-branded swag, which included a limited run of niche pieces. The company plans to expand swag products as well moving forward. “Watching our brand strategy play out and begin to dominate in an ever-increasingly crowded and commoditized market has been very rewarding,” said Red White and Bloom Brands president and chair Brad Rogers in the press release. “Delivering top-shelf product that stands behind and supports one of the most recognizable brands with such a storied past is truly an honor and our customers have been overwhelmingly positive to it. . . . There’s no better brand to end cannabis prohibition with than High Times and RWB is in the perfect markets to leverage that incredible equity to the best customers.”
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About Red White & Bloom Brands Inc.
Red White & Bloom Brands is positioning itself to be one of the top-three, multistate cannabis operators active in the U.S. legal cannabis and hemp sector. RWB is predominantly focusing its investments on major U.S. markets, including Michigan, Illinois, Massachusetts, Arizona and California, with respect to cannabis, as well as the United States and internationally for hemp-based CBD products. For more information about the company, please visit www.RedWhiteBloom.com.
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