• Limited-time collectible returns this October with a portion of proceeds supporting breast cancer screenings for first responders
• On October 28, first responders across the nation will receive a free 85^th Anniversary iconic Big Pink Cup with any purchase to celebrate National First Responder Day
• As Dickey’s celebrates 85 years of Legit. Texas. Barbecue.™ this October, the brand is honoring its roots by giving back to the brave heroes communities that have made its legacy possible

Time to get your drinks up in your pink cups! Dickey’s Barbecue Pit is giving guests a meaningful way to give back this October with the return of its fan-favorite Big Pink Cup and a special one-day appreciation offer for first responders. Throughout Breast Cancer Awareness Month, the 85-year-old barbecue chain is inviting guests to sip with purpose while supporting a cause that impacts communities nationwide.

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The Pit Goes Pink! Dickey’s Barbecue Pit Brings Back Fan-Favorite Big Pink Cup Nationwide

Dickey’s Big Pink Cup

• The collectible cup is available nationwide at all Dickey’s Barbecue Pit locations beginning October 1
• Now in its 5^th year, the 32-ounce collectible charitable cup is available for $3.99
• A portion of proceeds supports breast cancer screenings and early detection for first responders across the U.S.

National First Responder Day

Dickey’s is raising a cup to honor the nation’s bravest by offering active first responders a free 32-oz collectible cup on National First Responder Day.

• From open to close on October 28, active first responders in uniform receive a free Big Pink Cup with any purchase at participating locations nationwide.
• Dickey’s is proud to support first responders through the works of its charitable arm, The Dickey Foundation, which provides essential safety equipment, protective armor, rescue gear, and other necessary resources to protect and serve our local heroes who protect and serve.
• To date, The Dickey Foundation has raised and donated more than $1 million to support first responder safety, wellness and resilience nationwide.

“This October marks 85 years of Legit. Texas. Barbecue., and we’re celebrating the best way we know how by giving back to the communities that have made it all possible,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “From our Big Pink Cup to supporting first responders, we’re proud to turn this milestone into something that honors the brave men and women of our communities, brings people together, and truly makes a difference.”

To learn more, follow Dickey’s on Facebook, Instagram. Download the Dickey’s Barbecue Pit app from the Apple App Store or Google Play.

About Dickey’s Barbecue Restaurants, Inc.

Dickey's Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by World War I Veteran, Travis Dickey. For the past 85 years, Dickey’s Barbecue Pit has served millions of guests Legit. Texas. Barbecue.™ alongside their iconic Big Yellow Cup. The Dallas-based, family-founded barbecue franchise serves slow-smoked meats and home-style sides with 'No B.S. (Bad Stuff)' included for dine-in, drive-thru (select locations) and pick-up ‘Cue the catering experts at Dickey’s by dialing the Catering Hotline at +1-866-227-2328 or visiting Dickey’s website to order or get a quote. For more information, visit www.dickeys.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260921887701/en/

The Pit Goes Pink! Dickey’s Barbecue Pit Brings Back Fan-Favorite Big Pink Cup Nationwide