The fitness industry veteran returns alongside three new coaches to usher in new era of programming and member engagement

Tonal, the leader in intelligent strength training, announced the return of fitness industry veteran Tony Horton, alongside three new coaches and an expanded programming slate designed to help members build strength, improve mobility, and enhance their long-term health and well-being. During a time of consumer fatigue over fitness trends and data saturation, Tonal continues to see strong member loyalty and sustained growth driven by demand for personalized strength training.

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Tony Horton Returns to Tonal as Company Expands Coaching Roster and Programming Amid Continued Growth

With thousands of workouts tailored to all experience levels—from beginners to seasoned lifters—Tonal continues to expand its platform with new coaching talent and structured training programs that keep members progressing. Tonal serves more than 175,000 members and maintains industry-leading retention rates with consistent year-over-year growth, a testament to the versatility of its programs and coaches that allow members to personalize their routines and build progressive strength.

“This year’s programming slate is incredibly intentional,” said Jenna Moore, Tonal’s Senior Manager of Performance and Talent. “We’re building on the strength-first foundation members already love while introducing new coaches and structured programs that help them train with purpose and see real progress over time.”

Tony Horton Returns with New Program

After decades of experience in the fitness industry, Horton remains a leading advocate and example for strength training as a foundation for longevity. His Tonal programming will roll out beginning April 3, with a focus on efficient and effective strength training workouts, as well as building muscle to support healthy aging and longevity.

“People are learning you can get a lot done in a short period of time,” Horton said. “Exercise is hard, but the way these programs on Tonal are structured are what keep people coming back. I’m 67 and I’ve never felt stronger or faster in my life, and I attribute much of that to training sustainably over time with tools on Tonal.”

New Coaches Add Versatility to Tonal’s Platform

Beginning May 4, Tonal will add three new coaches to its Live workout schedule, each bringing unique expertise across strength, mobility, performance, and recovery:

• Margaret Valenzuela: A coach with more than a decade of experience, is passionate about helping women build strength through every stage of life. She is especially passionate about inspiring women to lift heavy as they enter perimenopause and menopause.
• Kenny Ferrer: Former minor league baseball player and yoga instructor who blends strength training with mindfulness and recovery-focused training.
• Alexandra Mack: Personal trainer and distance running coach who brings an athletic performance perspective to Tonal’s strength training platform. She also has unique insight on how strength training helps runners and other athletes achieve their performance goals.

More Programming Ahead

Tonal will also introduce additional structured training programs in the coming months, including longer-term, progressive strength programs that help members see real progress over a longer period of time and take the guesswork out of strength training.

Additional programs are geared toward female members that are lifting heavy on Tonal, inspiring them to push their limits in all life stages, from prenatal to menopause.

Upcoming releases include a 10-week HIIT and strength hybrid program with Coach Ackeem Emmons, an eight-week muscle-building program with Coach Kendall “Woody” Wood, advanced Pilates programming, and new specialty strength programs designed to help members train for strength, performance, and longevity.

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About Tonal

Tonal is the pioneer of intelligent strength training, combining the power of a full gym and the expertise of a personal trainer in one sleek, wall-mounted system. Leveraging the largest strength training data in the world, patented digital weight technology, adaptive AI, and real-time data, Tonal intuitively adjusts to each member’s needs, maximizing every rep, tracking progress, and removing guesswork from training. With 10 years of experience and over 80 patents across hardware, software, and personalized coaching, Tonal offers a comprehensive fitness experience that includes strength training, Pilates, cardio, yoga, HIIT, and mobility. Since its founding in 2015, Tonal has helped more than 300,000 members lift over 274 billion pounds while building strength and confidence at home. Headquartered in San Francisco, Tonal continues to lead with science-backed innovation, empowering people to live healthier, longer lives. For more information, or to explore the latest features on Tonal 2, visit tonal.com and follow Tonal on Instagram, TikTok, Facebook, and YouTube.

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