Fresh look reflects renewed focus on better service and better value for customers

Rise Broadband today announced it is rebranding as Rise Internet, emphasizing its mission to deliver reliable internet service with less hassle, more transparency, and better overall customer experience.

Rise Internet, which recently relocated its headquarters to the Dallas/Fort Worth area, has undergone a significant transformation driven by strategic network upgrades and a renewed commitment to customer experience. The company continues to invest in modernizing its network to deliver faster internet speeds, greater reliability, and expanded capabilities for the communities it serves. Over the next 12 months Rise Internet will expand its network coverage to an additional 3.2 million homes and businesses in Texas.

“Rise Internet represents who we are today and where we’re headed,” said CEO Rod Millar. “We believe great internet service isn’t just about speed or technology. It’s about responsiveness, local customer service, honest pricing and a promise to keep improving. Strong internet isn’t a luxury utility confined to big city living, it’s an essential service that supports work, education, health care and daily life. Rise Internet is proud to offer that to people wherever they choose to live.”

These investments reflect Rise Internet’s broader mission to strengthen connectivity in areas that have historically been underserved or overlooked by traditional providers. By combining advanced technology with a strong local presence, the company is working to ensure customers have access to dependable, high-quality internet service regardless of where they live. The company is deploying Wi-Fi 7 and bringing gigabit speeds to many areas across its footprint.

Alongside its network improvements, Rise Internet has sharpened its focus on customer care by empowering local teams to respond quickly, take ownership of challenges, and do the right thing for customers. With a new 100% U.S. based call center, this approach is designed to provide not only strong technical performance, but also responsive, human support delivered by people who understand the communities they serve. The new call center will bring 100+ new jobs to the area.

Under the new Rise Internet brand, customers can expect responsive and exceptional customer service, the best value for the needs of the home or business, no hidden fees or long-term contracts, and a commitment to continue investing in better technology, support, and an overall better customer experience.

For more information, visit www.riseinternet.com.

About Rise Internet

Rise Internet provides fast, reliable internet service to customers across 16 states. Designed to meet the real needs of today’s connected households and businesses, Rise Internet delivers flexible options so customers can choose what’s best for them. With a focus on local customer support, transparent pricing, and continuous improvement, Rise Internet delivers hassle-free connectivity that rises above the rest.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260316773567/en/

Rise Broadband today announced it is rebranding as Rise Internet, emphasizing its mission to deliver reliable internet service with less hassle, more transparency, and better overall customer experience.