New collaboration combines Tajín's distinctive flavor experience with Marzetti's sauce & dressing expertise to create new ways to elevate everyday meals

The Marzetti Company and Tajín®, a global leader in chile products known for its distinctive Tajín Clásico chile-lime seasoning, today announced plans to collaborate on bringing Tajín's bold flavor to the shelf-stable dressing category.

The collaboration brings together Tajín's flavor authority, cultural relevance and passionate consumer following with The Marzetti Company's expertise in dressings, innovation, product development and retail commercialization.

The new Tajin-branded dressing line will give consumers more ways to enjoy the authentic Tajín flavor they already know and love, expanding beyond salads into tacos, bowls, proteins, vegetables, dipping and more.

“Consumers are looking for bold flavors and easy ways to elevate everyday meals,” said Kinnari Mehta, Vice President of Growth & Innovation at The Marzetti Company. “Tajín has built a unique, recognizable flavor experience with broad consumer appeal. By bringing that equity together with our expertise in dressings, we see an opportunity to create something differentiated for consumers and the category.”

This collaboration also represents an evolution of The Marzetti Company's approach to licensing and innovation, expanding beyond its successful portfolio of restaurant brand partnerships.

“The Tajín collaboration expands our licensing strategy beyond restaurant brands and creates another pathway for growth,” said Dave Ciesinski, CEO of The Marzetti Company. “Tajín is a distinctive global flavor brand with broad multicultural appeal, making it a natural complement to our portfolio of authentic flavors and founder-led brands.”

The new Tajín dressing line is expected to launch as a limited pilot as early as Spring 2027, with additional product and availability details to be announced closer to launch.

“Tajín is an authentic, iconic brand that has become part of American food culture, and expanding into dressings opens the door to exciting new ways to enjoy our unique flavor,” said Haydeé Fernández, Director of Alliances at Tajín USA. “Our collaboration with Marzetti reflects our shared values, commitment to quality, and passion for innovation. Together, we aim to surprise and delight both loyal Tajín fans and new consumers through unexpected flavor experiences.”

About The Marzetti Company

The Marzetti Company manufactures and sells specialty food products. Our retail brands include Marzetti® dressings and dips, New York Bakery™ garlic breads, and Sister Schubert’s® dinner rolls, in addition to exclusive license agreements for Olive Garden® dressings, Chick-fil-A® sauces and dressings, Buffalo Wild Wings® sauces, Arby’s® sauces, Subway® sauces, and Texas Roadhouse® steak sauces and frozen rolls. Our foodservice business supplies sauces, dressings, breads, and pasta to many of the top restaurant chains in the United States.

At Marzetti, our mission is to make every meal better through high-quality, flavorful food. Led by our purpose, to nourish growth with all that we do, our 3,700 team members are dedicated to creating great tasting food and cultivating deep and lasting relationships.

To learn more, please visit www.marzetticompany.com.

About Tajín

Industrias Tajín® is a market leader in both Mexico and the United States in chile products, in addition to being one of the most important brands in producing and commercializing products derived from chile worldwide. Today, it has a presence in more than 70 countries around the world. Tajín was founded in 1985, surprising consumers with the perfect blend of mild chile peppers, lime, and sea salt. In 1993, Tajín made its first export to the United States, and Tajín International Corporation was established in Houston, TX, from where all commercial activity of the brand in the U.S. is managed. The brand arrived in Central American and European markets in 2006. For more information visit www.tajin.com

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