~Demand for personalized, digital-first solution for every life stage yields lifetime loyalty~

Nuuvia, formerly Incent, the leading provider of youth banking solutions for community banks and credit unions, announced today a series of significant milestones marking a high-growth first half of 2025. Building on the momentum of a successful strategic rebranding, the company continues to scale its operations and internal infrastructure to support a surge in a demand for its Youth Banking platform including 17% growth in new customers in its first fiscal quarter of 2026 (April – June).

Nuuvia quickly scaled operations more than tripling the size of its internal workforce to meet the increased demand for its personalized, digital-first youth banking experience designed specifically to enable financial institutions and their parent account holders to teach our youth good money habits with real money. The white-labeled platform easily integrates with an institution’s existing technology infrastructure, enabling a community bank or credit union to quickly go-to-market and attract the next-generation of accountholders.

“A one-size fits all adult digital banking experience creates a disintermediation challenge for banks and credit unions,” said Marcell King, President and COO of Nuuvia. “Increasingly, community financial institutions are competing head-to-head with much larger neobanks and fintechs offering youth banking services. We have designed a comprehensive suite of personalized digital services, designed for teens and tweens, that community Fis can easily deploy to more effectively engage and connect with youth and their parents. I am extremely proud of our team and the incredible success they’ve achieved in such a short amount of time.”

Richard Yeager, president and CEO of Olean, N.Y.-based High Point FCU, a Nuuvia customer, shared, “We wanted to better engage with the next-generation, and Nuuvia was the exact youth banking solution to meet our needs; it is the bridge that can help children develop and learn good banking habits for the future.”

Nuuvia’s Intelligent Lifecycle Banking platform makes it easier for individuals and families to meet their financial goals and strengthen their financial health throughout their entire lifecycle. The platform ensures community financial institutions retain complete control over their customer ecosystems, including maintaining deposits, card revenue, data and relationships in-house.

About Nuuvia

Nuuvia, formerly Incent, is the leading provider of intelligent lifecycle banking solutions for community banks and credit unions. Designed to easily integrate with a financial institution’s existing digital banking infrastructure, Nuuvia’s platform helps institutions acquire, retain and more effectively engage account holders across multiple generations with personalized digital experiences as a Nuuvia branded service, a co-branded service or under the institution’s white-label brand. Nuuvia’s flagship digital youth banking module is live with dozens of community banks and credit unions across the country, enabling them to acquire, grow and retain youth accounts, deposits, promote financial health and build long-term loyalty in an increasingly competitive marketplace. Learn more at www.nuuvia.com or connect with us on LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250908131347/en/

Nuuvia accelerates market momentum with youth banking experience as demand for personalized, digital-first solution for every life stage surges