Bocce’s & NFLPA Huddle Up to Celebrate Players and Their Pups with Limited-Edition, All-Natural Dog Treats

September 03, 2025 at 10:00 AM EDT

Six NFL stars, six drool-worthy flavors inspired by hometown gameday food, and one officially licensed treat collection that gives back to nonprofits selected by players

Bocce’s, the beloved brand behind all-natural, tail-wagging treats, is kicking off football season with something entirely new. In partnership with the NFL Players Association (NFLPA), through its marketing and licensing arm, NFL Players Inc., Bocce’s has created the first officially licensed treat collection to celebrate six pro athletes and their pups, bringing their personalities and favorite gameday flavors to life while giving back to the communities and causes that matter most to them.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250903221705/en/

Bocce's x NFL Players Association (NFLPA) limited-edition treats

Baked in the USA with real, simple ingredients and nothing artificial, every bag also supports a nonprofit chosen by the player. Shaped in Bocce’s iconic “B,” these limited-edition bites bring the spirit of football to the dog bowl, ready for kickoff whether your pup is a rookie or a seasoned vet. The collection spotlights the bond between players and their dogs with flavors inspired by the gameday foods fans love most.

Here’s the winning lineup:

Jake Elliott’s Cheesesteak (Willy & Roxy): Beef and cheese, as reliable as his right leg, always splitting the uprights.
Chris Godwin Jr.’s Sliders (Ziggy & Ghost): Bacon and peanut butter, always clutch and never fumbles.
Tee Higgins’ Tacos (Roscoe): Crisp routes and crisp tacos, made for pups with wide receiver speed.
Kyle Juszczyk’s Cheesy Bites (Mozzarella & Pierogi): Do-it-all flavor for do-it-all pups, hustling like Mozzi and Rogi chasing the perfect snack.
Keon Coleman’s Wings (Scoota): Chicken packed with breakout potential, made for dogs who catch everything.
Brian Asamoah’s Nachos (Chrome): Bold, fierce, and full of linebacker energy.

“Bocce’s mission has always been to bring dogs joy through simple, wholesome treats,” said Katie Lilly, Chief Marketing Officer at Antelope. “Collaborations like this with the NFLPA show the power of pairing fun and fandom, creating opportunities to tell stories that celebrate athletes, their pups, and the communities they support.”

“This partnership unlocks a new way to showcase players’ personalities through the amazing dogs they love, and it only makes sense to do it with a partner like Bocce’s,” said Ben Ruiz, VP of Consumer Products and Strategy at NFL Players Inc. “It’s playful, authentic, and impactful, giving fans a closer connection to the players while supporting causes that matter in communities across the country.”

The Bocce’s x NFLPA limited-edition treat collection will be available at BoccesBakery.com, Chewy.com, and select independent pet stores nationwide while supplies last. Fans are encouraged to grab their favorite player’s flavor before the final whistle blows.

For more information, visit boccesbakery.com. To access the media kit, click here.

About Bocce’s

Bocce’s was born in a small West Village kitchen in 2010 with a simple mission: dogs deserve better. Better ingredients, better recipes, and better treats. What started with a mixer, an oven, and a scruffy mutt named Bocce has grown into a beloved brand known for its playful spirit and commitment to real, wholesome ingredients. Today, Bocce’s treats are baked in the USA and can be found in independent pet shops nationwide, as well as major retailers like Target, Petco, Chewy, and specialty spots like Shake Shack. From crunchy biscuits to soft and chewy treats, Bocce’s brings joy to pups (and their people) one treat at a time.

About NFL Players Inc.

NFL Players Inc. is the for-profit marketing and licensing arm of the NFL Players Association (NFLPA), the union that represents professional football players in the NFL. Founded in 1994, NFL Players Inc. manages the group rights of more than 2,000 active players, connecting brands to the authenticity, reach and cultural influence of NFL athletes. It supports over 150 partners -- including licensees, sponsors, and media platforms -- across e-commerce, retail, digital and direct-to-consumer channels. NFL Players Inc. drives growth and generates player revenue through group licensing, player activations and brand collaborations that bring fans closer to the game. Backed by the strength and legacy of the NFLPA, which has protected the health, safety and financial futures of its members since 1956, NFL Players Inc. ensures that players remain at the center of the business of football. Learn more at nflpa.com/players.