System Pavers' Cassi Hallam Receives Green Industry Pros 2025 Women in the Industry “Unsung Hero” Award

July 08, 2025 at 10:19 AM EDT

The award honors exceptional female executives who lead and promote the landscape industry

System Pavers is proud to announce that Chief Marketing Officer Cassi Hallam, has been honored with the Green Industry Pros, Women in the Industry “Unsung Hero” award for 2025.

Cassi was recognized for her significant contributions at System Pavers, where she leads a team of over 100 professionals in brand, digital, field marketing, and contact center operations. She drives growth through data-driven campaigns, cross-functional alignment, and strategic expansion. Nominated by System Pavers’ peers and industry leaders, Cassi has been consistently praised as a dynamic leader whose influence extends far beyond marketing. She’s made an impact as a mentor, strategist, and visionary who not only fuels growth but also nurtures the careers of those around her.

Since joining System Pavers in 2019, Cassi has adeptly advanced the company’s marketing strategy, transforming previous methods with a data-driven approach that significantly enhances customer acquisition and lead generation. Her aim is to connect customers with solutions that will enhance their lives, revolving around bringing life to outdoor living. System Pavers has achieved record-breaking lead volume, alongside significant growth in existing markets and successful expansion into new major cities.

Throughout her career and across various industries, Cassi has consistently maintained a strong customer-first focus. She has been commended for her proven capacity to deliver tangible results, from managing corporate marketing strategies to overseeing extensive branding and growth initiatives. Her contributions have enabled System Pavers to even further solidify its status as the nation’s #1 outdoor remodeling company.

The Green Industry Pros Women in the Industry award honors female leaders whose accomplishments serve as a roadmap for other leaders seeking to shape and advance the green industry. Cassi exemplifies the “Unsung Hero” category, which celebrates dedicated leaders whose consistent hard work, reliability, and behind-the-scenes contributions are vital to the success of their industry and organization. Her commitment to people, innovation, and sustainability reflects the values recognized by the Green Industry Pros Women in the Industry awards.

“I’m incredibly honored to receive the ‘Unsung Hero’ award from Green Industry Pros,” shares Cassi Hallam. “This recognition reflects the amazing team I’m fortunate to be with every day at System Pavers. Together, we’ve built something special centered on continuous growth, collaboration, and a deep commitment. I’m proud to be part of an industry that is constantly evolving and to contribute to shaping its future in a meaningful way.”

To learn more about the Green Industry Pros Women in the Industry Award and to see a complete list of award winners, visit www.greenindustrypros.com.

About System Pavers

System Pavers is the nation’s leading outdoor remodeling company, thanks to award-winning customer service and more than 30 years of experience behind every installation. With every project backed by industry-leading warranties, over 90,000 homeowners have trusted System Pavers to create beautiful, easy-to-maintain outdoor spaces where family and friends can connect for generations. System Pavers’ visionary designers and expert installation teams specialize in hardscapes, patios, driveways, turf, outdoor kitchens, BBQ islands, water features, fire features, decking, and more. Learn more at systempavers.com and follow System Pavers on Instagram, Houzz, Pinterest, YouTube, Facebook, and LinkedIn.