Weedmaps Lights Up 4/20 with Exclusive CEEZE Sneaker Drop and Curated Mixtape Celebrating the Cannabis Holiday

Just in time for 4/20, the limited-edition sneaker drop and high-vibe Spotify playlist pay homage to cannabis heritage, creativity, and community, plus a dope sweepstakes

Just in time for 4/20, Weedmaps, the leading cannabis technology company, has partnered with CEEZE, the premier custom sneaker designer, to launch the exclusive 420 1’s—a limited-edition sneaker that pays homage to cannabis culture, premium craftsmanship, and sneaker artistry.

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Weedmaps x CEEZE 420 1's

Inspired by the rich textures and colors of the cannabis plant, the Weedmaps x CEEZE 420 1’s feature a striking green multi-tone denim upper layered with matching micro suede overlays and a cedar-toned canvas liner. Fire-orange stitching threads through the design, mirroring the hairs found in top-shelf nugs. A custom-woven tongue label and a bold insole graphic—depicting a play on Michelangelo’s Creation of Adam which features a blunt—further weaving storytelling into the silhouette.

Limited to 420 pairs, each sneaker is individually numbered, ensuring exclusivity for collectors and cannabis connoisseurs alike. Select pairs will feature an embedded longitude and latitude Easter egg, leading to a historic location. This location helped pave the way for Prop 215 in 1996. The heel is stamped with the California cannabis warning label, marking the industry’s evolution and the ongoing fight for access.

"This collaboration is more than just a sneaker—it’s a tribute to the culture, the pioneers, and the journey of advocacy in our industry. With only 420 pairs available, this release blends craftsmanship, heritage, and a fresh perspective in a way that truly honors the 4/20 legacy,” said SVP, Markets & Culture, Jonathan JJ Jones.

Paying homage to this transformation, Weedmaps is celebrating the legacy of progress with a one-of-a-kind packaging experience. Each pair of shoes comes packed in a custom-designed, retro-inspired USPS package that nods to the pioneers of cannabis culture and highlights the powerful role Weedmaps has played in shaping the community nationwide.

More than just a sneaker, the 420 1’s are a tribute to the pioneers who fought for cannabis legalization, stitched together with the milestones that shaped the movement. A stylized insert directs fans to the Weedmaps x CEEZE collaboration landing page, unlocking the whole experience.

To mark the highly anticipated release, bicoastal unveilings will take place at Extra Butter in New York City on April 17th and True in San Francisco on April 19, offering an exclusive first look at the handcrafted sneakers ahead of 4/20. The events celebrate the intersection of design, craftsmanship, and cannabis culture, bringing together tastemakers, sneakerheads, and creatives for a bold new step in elevated style.

Can’t make it to one of the stores? Weedmaps has you covered with an exclusive sweepstakes, offering fans the chance to win a limited-edition pair of Weedmaps x CEEZE 420 1’s. Now through April 27th, twenty lucky winners will score the highly coveted sneakers, while one grand prize winner will receive the ultimate experience—a VIP trip to Spannabis, Europe’s largest and most renowned cannabis expo.

To enter, participants can submit an entry form via the dedicated sweepstakes landing page and engage with Weedmaps by discovering the San Francisco Cannabis Buyers Club dispensary listing and leaving a review about their first smoking experience. Weedmaps will also be sharing additional opportunities to win across its social media channels, newsletters, and push notifications.

Winners will be announced on April 28, 2025. For more information and official sweepstakes rules, visit www.weedmaps.com.

To keep the vibe going for all 4/20 celebrations, Weedmaps has created the ultimate high-vibe mixtape. Weedmaps partnered with Grammy-winning producers/managers Ricci Riera and Keefa Black to drop a 4:20-long mixtape, exclusively on Spotify. Whether you're solo or rolling up at Coachella, the genre-blending playlist was made to elevate every high with hazy beats, ambient vibes, and no-skip energy. Press play, then hit up Weedmaps for pickup or delivery from local dispensaries. Press play and vibe out: HERE.

About WM Technology

Founded in 2008, WM Technology operates Weedmaps, a leading cannabis marketplace for consumers, as well as a broad set of e-commerce and compliance software solutions for cannabis businesses and brands in U.S. state-legal markets. WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide.

Over the past 17 years, the Weedmaps marketplace has become a premier destination for cannabis consumers to discover and browse cannabis-related products, access daily dispensary deals, order ahead for pick-up and delivery by participating retailers (where applicable), and learn about the plant. The Company also offers eCommerce-enablement tools designed to help cannabis retailers and brands reach consumers, create business efficiency, and manage industry-specific compliance needs.

The Company is committed to advocating for full U.S. legalization, industry-wide social equity, and continued education about the plant through key partnerships and cannabis subject matter experts.

Headquartered in Irvine, California, WM Technology supports remote and hybrid work for eligible employees. Visit Weedmaps at www.weedmaps.com.

About Ceeze

Ceeze is a premier design studio specializing in bespoke footwear, accessories, and luxury lifestyle products. Blending high fashion with cutting-edge craftsmanship, Ceeze transforms iconic silhouettes into one-of-a-kind, handcrafted masterpieces. With an emphasis on sustainability, innovation, and storytelling, the brand redefines customization by integrating premium materials, advanced techniques, and artistic vision.

From exclusive collaborations to fully custom commissions, Ceeze caters to collectors, brands, and creatives looking for statement pieces that transcend traditional fashion. By pushing the boundaries of design and craftsmanship, Ceeze continues to shape the future of custom luxury.

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