Attain Finance Converts First Heritage Credit Branches to Heights Finance

March 17, 2025 at 12:00 PM EDT

Rebranding effort includes all 102 locations across south and southeastern U.S.

In an ongoing effort to streamline operations and better serve its customers, Attain Finance has announced all First Heritage branches will begin the process to convert to the company’s U.S. flagship consumer-facing brand, Heights Finance.

This change allows the company to offer expanded loan options, as well as more modern and streamlined payment options not previously available to First Heritage customers.

“We believe this change offers the best of both worlds for our customers. They’ll have more financial options and a better overall experience than ever before, while also being able to visit the same branch location and work with the same team members that they’ve come to know and trust,” said Doug Clark, Attain Finance CEO.

Heights Finance will operate over 350 branches and more than 1,500 employees across 13 states. The company specializes in secured and unsecured loans up to $10,000 or more and has helped more than 550,000 consumers get the money they need, when they need it.

For more information on Heights Finance, please visit HeightsFinance.com.

Attain Finance is a leading consumer credit lender serving the U.S. and Canada for over 50 years. We’ve worked diligently to provide our customers with a variety of convenient and easily accessible financial services, and our decades of diversified data powers a hard-to-replicate underwriting and scoring engine that mitigates risk across the full spectrum of credit products. Attain Finance operates a number of consumer-facing brands including Heights Finance in the U.S. and Cash Money and Lend Direct in Canada. For more information on Attain Finance, please visit AttainFinance.com.