The "Europe Baby Food and Infant Formula Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033" report has been added to ResearchAndMarkets.com's offering.
The Europe Baby Food and Infant Formula market is expected to reach US$ 71.06 billion by 2033 from US$ 32.22 billion in 2024, with a CAGR of 9.19% from 2025 to 2033.
Higher disposable incomes, changing parental convenience preferences, advances in nutrition science, rising infant health awareness, desire for luxury products, and developing e-commerce platforms are some of the factors propelling the baby food and infant formula market in Europe.
The growing number of working women and consumers' busy schedules are the main factors driving the baby food and infant formula business in Europe. In order to give the infant a wholesome and nourishing diet, they are embracing baby food products in large quantities. Additionally, a number of product developments are driving market expansion, such as the introduction of infant formula and baby food made from organic cereal.
There are no artificial chemicals, fertilizers, or pesticides in these items. Accordingly, the market expansion is being positively impacted by the adoption of beneficial government programs to raise awareness about baby food products. The market is expected to rise throughout the region due to other variables, such as increased consumer spending capacities and an increase in brand endorsements on social media platforms.
The EU saw 3.88 million births in 2022, which translates to an 8.7 crude birth rate (the number of live births per 1000 people). In contrast, the crude birth rate in the EU was 16.4 in 1970, 10.5 in 2000, and 12.8 in 1985. The year 1964 saw the greatest yearly total of live births in the EU, with 6.8 million children born, throughout the 1961-2022 era.
The number of live births in the EU decreased at a comparatively steady rate from this comparative peak until the start of the twenty-first century, falling to a low of 4.36 million in 2002. Following this, there was a little rebound in live births, reaching a peak of 4.68 million in the EU in 2008. This was followed by a general decline in live births, but with slight increases in 2014 and 2016. Live births in the EU plummeted to 4.07 million in 2020 during the COVID-19 pandemic, then slightly increased to 4.09 million in 2021 before declining once more to 3.88 million in 2022.
Growth Drivers for the Europe Baby Food and Infant Formula Market
Increasing Birth Rates
The demand for baby food and infant formula products has increased dramatically as a result of a consistent increase in birth rates in a number of European nations. The number of births has gradually increased in countries like France, the UK, and Germany, which has a direct impact on the demand for baby nourishment products.
The need for wholesome, safe, and high-quality baby food options is growing as more families decide to start a family. Governments and healthcare systems also have a significant impact because they encourage parents to feed their children healthily in the early years of life. As new parents look for dependable and healthful feeding options for their kids, this trend supports the growth of the baby food market and guarantees a consistent demand for infant formula and baby food products.
Health-Conscious Parents
Health-conscious parents in Europe are increasingly looking for organic, nutrient-dense, and allergy-free baby food options for their infants as a result of a noticeable shift toward better lives. Concerns about the long-term health effects of processed meals and additives are the main cause of this increased understanding of the significance of early nutrition.
Parents are choosing items free of dangerous chemicals and artificial preservatives that are manufactured with natural, non-GMO ingredients. Many producers have responded to the growing demand for organic baby food by inventing clean-label products that satisfy consumers' health-conscious tastes. Because of the desire to give children the greatest nutrition possible from the very beginning of their lives, the market for organic and allergy-free baby food is growing quickly.
Rise in Product Innovation
In response to changing customer needs for more specialized and customized nutrition, the European baby food and infant formula market has seen constant breakthroughs in product innovation. As parents look for solutions that promote healthy gut development, immunological function, and general growth, new formulas enhanced with probiotics, prebiotics, additional vitamins, and minerals are gaining popularity. Additionally, producers are concentrating on developing formulas for certain requirements, such as hypoallergenic, lactose-free, and gluten-free alternatives for infants with dietary sensitivities or restrictions.
One of the main forces behind innovation is the capacity to tailor newborn nutrition to each baby's particular health needs. Brands continue to create products that reflect the most recent findings in baby health as more scientific data regarding the significance of early childhood nutrition becomes available, assisting parents in making well-informed decisions.
Challenges in the Europe Baby Food and Infant Formula Market
Shifting Consumer Preferences
European parents' tastes for baby food and infant formula products are changing as they gain more knowledge about nutrition. Demand for customized formulae that address certain requirements including immune system support, brain development, and digestive health is rising. As parents are more concerned with giving their infants the best, cleanest options, organic and allergy-free goods are becoming more and more popular. Specialized formulas with probiotics, prebiotics, or plant-based components are also increasingly popular substitutes
Manufacturers face a difficulty as a result of this shifting consumer tastes; they must continuously innovate to keep ahead of trends. To satisfy the ever-evolving needs of knowledgeable parents, businesses must introduce new product lines, incorporate newly discovered nutritional advantages, and preserve formulation flexibility.
Safety and Quality Assurance
It is imperative that baby food and infant formula meet the strictest safety and quality requirements possible because any deviation could seriously damage customer confidence. Since parents depend on these products to give their children the nutrients, they need during the most vulnerable times, any contamination, recall, or safety concern could harm a brand's reputation and have an impact on sales.
From obtaining raw materials to packing and distribution, manufacturers are required to closely oversee and implement safety procedures at every stage of production. To prevent hazards like contamination or incorrect labeling, which can have disastrous effects on the child's health and the reputation of the brand, constant quality control is required. Maintaining stringent safety and quality assurance procedures is a constant challenge for businesses in the cutthroat industry, especially with the increased scrutiny surrounding infant products.
Company Analysis: Overview, Key Persons, Recent Development, Revenue
- Abbott Laboratories
- Nestle SA
- Danone SA.
- Hain Celestial Group
- Hipp GmbH & Co Vertrieb KG
- Organix Brands Company
- H. J. Heinz Company
- Ella's Kitchen (Hain Celestial Group)
- Oliver's Cupboard Brand Ltd
- Holle baby food GmbH
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 200 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value (USD) in 2024 | $32.22 Billion |
| Forecasted Market Value (USD) by 2033 | $71.06 Billion |
| Compound Annual Growth Rate | 9.1% |
| Regions Covered | Europe |
Key Topics Covered:
1. Introduction
2. Research & Methodology
3. Executive Summary
4. Market Dynamic
4.1 Growth Drivers
4.2 Challenges
5. Europe Baby Food and Infant Formula Market
6. Market Share Analysis
6.1 By Types
6.2 By Distribution Channel
6.3 By Country
7. Types
7.1 Milk Formula
7.2 Dried Baby Food
7.3 Prepared Baby Food
7.4 Others
8. Distribution Channel
8.1 Supermarkets and Hypermarkets
8.2 Pharmacies
8.3 Convenience Stores
8.4 Others
9. Country
9.1 Germany
9.2 France
9.3 United Kingdom
9.4 Italy
9.5 Spain
9.6 Others
10. Porter's Five Forces Analysis
10.1 Bargaining Power of Buyers
10.2 Bargaining Power of Suppliers
10.3 Degree of Competition
10.4 Threat of New Entrants
10.5 Threat of Substitutes
11. SWOT Analysis
11.1 Strength
11.2 Weakness
11.3 Opportunity
11.4 Threats
12. Key Players Analysis
For more information about this report visit https://www.researchandmarkets.com/r/63n6un
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