7 For All Mankind presents its campaign for Spring Summer 2025, a project which champions bold self-expression and cultural connectivity. Featuring Mariacarla Boscono and newcomer Mohamed Hassan, the campaign is shot by Theo Liu and styled by Elodie David.

Through striking visuals and powerful storytelling, the next chapter of ‘Provocatively You’ amplifies the brand’s credibility as an industry vanguard - reshaping the fashion narrative for a new generation. Mariacarla is playful, authentic, irreverent in her own space - the ultimate luxury in today’s fast-paced world, and the campaign fosters meaningful dialogue at the intersection of culture, fashion and identity, while strengthening brand equity with new audiences.

“This season, we continue to celebrate the audacious spirit that defines 7 For All Mankind,” says Sacha Gomez de Zamora Ford, Global President of 7 For All Mankind. “This is more than a campaign; it’s an invitation to be unapologetically yourself and redefine what fashion can mean for today’s audiences.”

This interplay of innovation and self-expression is reflected in the brand’s key silhouettes for the season. Clean lines and considered proportions offer an effortless sensibility across denim and ready-to-wear - layered and exaggerated for maximum impact. Double denim and bleached washes are a nod to the laid-back nonchalance of the West Coast, punctuated by rugged distressing, daring cut-out detailing and mixed metals for added rebellion. These contrasting elements—the polished and the untamed—create a compelling aesthetic, where simplicity meets the unexpected.

The Spring Summer ‘25 collection launches globally on 6 February 2025 at www.7forallmankind.com, in flagships stores and with selected retailers. For exclusive behind-the-scenes content from the campaign and to stay up-to-date with news, follow along on Instagram @7ForAllMankind.

Model : Mariacarla Boscono @mariacarlaboscono

Model : Mohammed Hassan @mohamedh_ssan

Photographer : Theo Liu @xiangyu_liu

Stylist : Elodie David @elodiedavid

Make up: Lucy Bridge @lucybridge

Hair stylist : Gary Gill @garygillhair

Film: Eric Glezg @ericglezg

Creative Agency: Look @look.inc

Production : Kitten Production @kitten_production

7 for All Mankind^®, a division of Delta Galil Industries, is the world’s premiere brand of denim innovation and lifestyle products. Founded in 2000, the Los Angeles brand pioneered the premium denim industry and quickly earned critical acclaim due to its innovation in fit, fabric and finish. The 7 For All Mankind^® brand offers denim, sportswear and accessories collections for men, women and kids. Products are sold in freestanding 7 For All Mankind^® stores, online at www.7ForAllMankind.com, and in luxury department and specialty stores in over 80 countries worldwide. For more information about the 7 For All Mankind^® brand, please visit: www.7ForAllMankind.com.

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