Today, independent brand experience company, Monigle, released its groundbreaking new study, Humanizing Brand Experience: Pediatric Edition. Building on the success of Humanizing Brand Experience: Healthcare Editions Volume 1-7, this research takes a fresh look at the pediatric landscape and uncovers the critical factors that influence parents' choices for their children’s healthcare.
The study, which analyzed and ranked 42 pediatric brands across 30 markets, leverages Monigle’s leading methodology for understanding how today’s healthcare brands form deep human connections that drive choice and recommendation. It explores how a brand's performance on intellectual, emotional, behavioral, and sensorial dimensions shapes parents' decisions.
The findings indicate that while a holistic brand experience is undeniably powerful in achieving business outcomes for healthcare organizations, addressing the intellectual drivers—quality outcomes, personalized interactions, transparency, and more—are paramount. This is a key difference between adult and pediatric healthcare.
“This study provides critical insights for pediatric brands,” said Dave Middendorf, Executive Director of Health, Care and Wellness at Monigle. “It's not just about the quality of care, it's about creating a comprehensive and human experience for parents and children. The brands that capture the mindspace of being the best while following through with care that makes parents feel reassured and confident will be the ones that truly succeed.”
Moreover, according to the rankings, the most human pediatric brands are overwhelmingly standalone children’s hospitals or health systems—a contrast to the increasing power of systemness that we see across the adult healthcare space. The pediatric focus helps top-ranking brands outperform others on the highly important intellectual drivers.
This premiere issue of Humanizing Brand Experience: Pediatric Edition ranks Boston Children’s first among the 42 brands, followed by Cincinnati Children’s, Children’s Hospital of Philadelphia, Texas Children’s, and Children’s Healthcare of Atlanta rounding out the top five.
To learn more about the findings, discover actionable insights around brand, culture, and experience, as well as access the rankings of all 42 brands, please visit https://www.monigle.com/r/humanizing-brand-experience/healthcare/pediatrics/.
About Monigle
Monigle is a brand experience company fueled by humanizing brands to move people. Now in our 6th decade, we are one of the largest independent brand consultancies in the United States. We are independent in spirit and ownership, unbound to the status quo and shareholders. Fueled by 150 builders and makers across offices in Denver and New York and remotely, our teams create and deliver powerful, human brand experiences across a spectrum of services, including insights, strategy, creative, culture, activation, branded environments, and management. We solve problems by putting people at the core and creating memorable moments that drive human impact. Humanizing Brands. Moving People. For more information, visit www.monigle.com.
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Contacts
Kim Hofland
khofland@monigle.com
415-771-4410
