Walmart Collaboration with The Jessica Simpson Collection Brings Boho-Chic to its Growing Fashion Assortment

April 16, 2024 at 19:33 PM EDT

Introducing Jessica Simpson at Walmart, a chic, California-inspired assortment of on-trend, affordable fashion and accessories that celebrate women of all body types

Today, Walmart announced its collaboration with The Jessica Simpson brand, bringing a new collection of women’s apparel, swim and jewelry just in time for summer, with many of the items designed exclusively for Walmart.

Inspired by Jessica Simpson’s Texas roots and love for California’s eternal summer energy, the brand celebrates being a woman by offering fashion for every body without sacrificing comfort or confidence. The collection features boho-chic styles and cool classics with a bit of something extra to help Walmart customers build their spring and summer wardrobes.

“I am so excited to partner with Walmart to bring our collection to a whole new group of dynamic and beautiful customers,” said Jessica Simpson. “Walmart is an incredible one-stop shop and allows us to further expand our mission to help every woman feel her absolute best and most confident in fashion and accessories that are on-trend, while still being classic and affordable."

Starting today, customers can shop The Jessica Simpson collection with Walmart-exclusive styles customers can’t find anywhere else. The Jessica Simpson collection includes 100 items across women’s and plus fashion, swim and jewelry, priced from $7.96 - $38, with most items under $30. Aligned with Jessica’s ethos to offer fashion for all body types, the collection ranges in size from XS – 4X in sportswear and XS – XXL in swimwear. Collection highlights include:

Cool classics mixed with garden florals and a Cali-boho vibe: Pieces across the line are influenced by Jessica’s Texas roots and California’s eternal summer energy to build a versatile, easy to wear spring and summer wardrobe. Examples include Jessica Simpson Beloved High Waisted Shorts ($19.50), Jessica Simpson Uptown Jean Jacket ($29.50), Jessica Simpson Doria Halter Tie Top ($19) and Jessica Simpson Flare Cap Sleeve Dress ($29).
Swim essentials fit for any pool party or summer vacation: Designed exclusively for Walmart, highlights from the swim collection include Jessica Simpson Swimwear Ruched Skirt Coverup ($16), Jessica Simpson One Shoulder Printed Bikini Top ($22) and Jessica Simpson Mid-Rise Printed Bikini Bottoms ($18).
Jewelry that completes the look: The new collection has some of the brand’s best sellers, including Jessica Simpson Twisted Layer Hoop Earrings ($7.96), Jessica Simpson Butterfly Layer Necklace ($8.96) and Jessica Simpson Crystal Cross Necklace ($8.96).

“Our mission is to be the customer’s first choice for fashion by offering great style at an incredible value, and we’re excited that the new Jessica Simpson collection delivers on that mission in an authentic way,” said Ryan Waymire, Senior Vice President of Fashion, Women’s Group, Walmart U.S. “Jessica’s trademark Texas charm and highly coveted personal style is reflected across this beautiful collection, and we know customers are going to love it.”

The Jessica Simpson collection will be available to shop on Walmart.com and in more than 800 stores across the country, with seasonal drops throughout the year. To shop the Jessica Simpson brand now, visit Walmart.com/jessicasimpson.

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better - anytime and anywhere - in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

About The Jessica Simpson Collection

The Jessica Simpson® Collection is inspired by and designed in collaboration with owner and founder Jessica Simpson, entertainment, music and style icon. This lifestyle collection reflects all that is modern Americana: it is iconic, fashion-forward, accessible, free-spirited, timeless and affordable. Available globally, the collection spans over 50 product categories and growing including footwear, young contemporary and plus size apparel, outerwear, sunglasses, optical frames, handbags and small leather goods, swimwear, perfume, scarves/hats/wraps, jewelry, intimates, leg wear, slippers, cold weather accessories, luggage, girls and baby footwear, apparel, coats, swimwear, legwear and a maternity collection. A lifestyle home offering includes bedding, towels, home and cosmetic accessories, and giftables. The collection, like Jessica herself, is classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintage at times, but always of-the-moment. In 2021, Jessica and her mother and business partner, Tina Simpson, acquired complete ownership of the brand they founded together in 2005. Coined the "Billion Dollar Baby" by WWD in 2010, the brand has been recognized through the years by the Accessories Council, CFDA and most recently Jessica was honored with the Icon Award at the 2023 Footwear News Achievement Awards. The Jessica Simpson® Collection is currently available in over 3,000 points of distribution worldwide and at www.jessicasimpson.com.