Census Releases Embedded Reverse ETL to Enable Data Activation For Every Platform

November 15, 2023 at 12:00 PM EST

Census Embedded Reverse ETL enables developers to offer the most powerful and reliable data integration capabilities within their customer-facing applications easily and securely.

Census, the leading data activation and reverse ETL platform, today unveiled Census Embedded, a breakthrough developer-first offering designed to simplify the seamless integration of Reverse ETL into products and platforms. The highlight of this Embedded product is Census Connect, a client-side workflow that streamlines the collection of end-user credentials and programmatically creates Reverse ETL pipelines.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231115333428/en/

Three common use cases for Census Embedded (Graphic: Business Wire)

For companies that deal with their customers’ data, such as data providers, agencies, and SaaS platforms, effective data sharing is the key to success. However, building and managing custom integrations is manual and resource-intensive.

In-house development of a basic data pipeline can take over 20 days and incur costs exceeding $50,000, plus additional costs for troubleshooting failures and staying up-to-date with API changes. Increasingly, companies are looking to automate resource-intensive processes that are not core to their business. Recognizing the need for automation and efficiency, Census introduced Embedded Reverse ETL.

Census Embedded is a game-changer that empowers businesses to effortlessly incorporate best-in-class Reverse ETL capabilities into their customer-facing applications. Companies and agencies can seamlessly sync data with customers' SaaS tools and eliminate the burden of managing pipelines and customer credentials.

"Census by itself is an amazing product in its flexibility,” said Kevin Peters, Chief Technology Officer at NextAfter. “Census Embedded allowed us to take that flexibility one step further by integrating it directly into our application to make it easy for our customers to deploy their data in ways we couldn’t before."

Benefits of Census Embedded:

200+ Integrations: Out-of-the-box connectors to customer-facing business applications, cloud data warehouses, data lakes, transactional databases, event streams, and cloud storage.
Your Product, Our Pipelines: Users never leave the original platform, so companies can focus on product development and customer onboarding while Census manages APIs, pipeline performance, and scalability.
Enterprise Security: Census takes care of managing user credentials, guaranteeing SOC2, GDPR, and HIPAA compliance. Built-in alerting, monitoring, and observability relieve the need for maintaining custom code.

“Census continues to redefine the landscape of data activation with Embedded Reverse ETL, empowering developers to enhance the functionality and efficiency of their customer-facing applications,” said Boris Jabes, CEO and Co-Founder at Census. “As part of our mission to make data activation automated and reliable, we’re proud to help every company and agency maximize the value of their clients’ data with Census Embedded.”

How does Census Embedded work?

Census Embedded introduces Census Connect, a new authorization flow with end-to-end encryption. Customers can independently authorize access to their applications without leaving the branded user interface.

Transparent management and monitoring are facilitated through the Census API or web interface. Each customer receives their own workspace, syncs, and connections, simplifying issue diagnosis and resolution.

Developers can kickstart their journey with Census Embedded either manually via the Census UI or programmatically through the management API. Visit our developer quick start guide for comprehensive details, or read more about the release in Census’s blog.

About Census

Census is the #1 Data Activation platform that helps enterprises like Sonos, Canva, Orangetheory, and Notion revolutionize data-driven marketing. By transforming the cloud data warehouse into a Composable CDP, it unites every team around a single source of truth. Census empowers marketing teams to launch faster, create more intelligent campaigns, and decrease customer acquisition costs with a visual point-and-click Audience Hub and Reverse ETL connectors to hundreds of marketing and business tools. Census is backed by Sequoia, Andreessen Horowitz, Insight Partners, and Tiger Global. For more information, visit www.getcensus.com or follow @census on Twitter.