Pyrrha Design Inc. ("Pyrrha"), a maker of sustainable, handcrafted jewelry, has filed a lawsuit against Toronto-based jewelry maker Mejuri Inc. ("Mejuri"), seeking to enjoin the latter’s use of the trademark PYRA and infringement of the registered PYRRHA trademark.

Pyrrha has extensively and consistently used its PYRRHA trademark in association with its jewelry for decades and must protect the goodwill and brand identity that it has carefully cultivated and nurtured over time.

The suit alleges that Mejuri's recent, high-profile launch of its PYRA-branded jewelry collection has caused and is likely to cause confusion with Pyrrha's brand. Pyrrha also claims that Mejuri's use of the PYRA trademark is likely to diminish the value of the goodwill in Pyrrha's brand by causing confusion in the marketplace between PYRRHA and PYRA.

“At Pyrrha, our brand is central to who we are. Our handcrafted jewelry is synonymous with the name ‘Pyrrha’ and we have to take steps to protect our reputation and our business,” says Pyrrha co-founder and designer Wade Papin.

The complaint has been filed in the Federal Court of Canada in Vancouver. Pyrrha is represented in this lawsuit by Gowling WLG (Canada) LLP.

About Pyrrha

Pyrrha handcrafts meaningful and sustainable jewelry from their certified Zero Carbon studio in Vancouver, BC. Pyrrha is a member of 1 Percent for the Planet and has achieved the following certifications: B Corp, the Butterfly Mark by Positive Luxury, and the Responsible Jewelry Council (certification #0000 4572). Pyrrha is available at leading boutiques worldwide and both their Los Angeles and Vancouver flagship stores.

For more about the brand, visit pyrrha.com.

For interview opportunities or more information, please contact Kristin Anton.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231025553755/en/

“At Pyrrha, our brand is central to who we are. Our handcrafted jewelry is synonymous with the name ‘Pyrrha’ and we have to take steps to protect our reputation and our business,” says Pyrrha co-founder and designer Wade Papin.