Southern Glazer’s Wine & Spirits Bolsters National Accounts On-Premise Team

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced that it has made a significant investment to establish a new and enhanced structure for its National Accounts On-Premise team.

The reorganized structure will enable an expanded team of experts to deliver a more comprehensive level of service to Southern Glazer’s National Accounts On-Premise customers and valued suppliers, as well as drive improved collaboration across its commercial organization. As part of the strategic investment, the National Accounts On-Premise team will increase resources in sales, insights and commercial operations.

To lead the new team, Southern Glazer’s has appointed Lisa Gulick to the role of Senior Vice President, National Accounts On-Premise. Mrs. Gulick, who reports to Chris Williams, Executive Vice President, National Accounts, is responsible for developing strategies to increase the overall success of Southern Glazer’s on-premise customers, expand supplier partners’ national market presence, and mentor National Accounts employees to build strategic, lasting relationships.

Mrs. Gulick’s 16-year career in the beverage industry began in 2007 with Southern Glazer’s where she spent the following decade serving in various sales roles of increasing responsibility, gaining robust experience in the on-premise space and resulting in numerous leadership positions. In addition to her experience at Southern Glazer’s, she held the roles of Regional Sales Manager for Anheuser Busch and later Vice President of Sales, Central Region for Fever-Tree USA. Mrs. Gulick is an experienced sales leader with well-rounded expertise in all three tiers and across complex markets nationwide.

“Lisa’s strong leadership, rich experience, and industry knowledge make her the perfect fit to guide and grow the National Accounts On-Premise team,” said Williams. “We’re thankful to have her valuable expertise and have assembled a top-notch team to bring Southern Glazer’s National Accounts On-Premise function to the next level.”

Also appointed to the enhanced National Accounts On-Premise team and reporting to Mrs. Gulick are six leaders who will deliver on the national accounts strategy to achieve customer and supplier goals. The team is responsible for managing on-premise chains with national footprints as well as emerging on-premise venues expanding into multiple markets. All team members are expected to be in their new roles in February.

• Laura Browning, Vice President, National Accounts Commercial Operations On-Premise, who most recently served as Vice President, National Accounts On-Premise, Atlantic Sales Division at Southern Glazer’s
• Debra Cantu, Vice President, National Accounts Customer Development On-Premise, who most recently served as Vice President, Commercial Strategy, National Accounts On-Premise at Southern Glazer’s
• Terry Boyer, Vice President, National Strategic Accounts On-Premise, who most recently served as Senior Director, National Accounts On-Premise at Bacardi USA
• Gina Bulgin, Vice President, National Accounts On-Premise, who most recently served as National Sales Director Regional/National Accounts at Southern Glazer’s
• Elizabeth Fritsche, Vice President, National Accounts On-Premise, who most recently served as Regional Sales Director, On-Premise & Signature Divisions at Southern Glazer’s
• Jessica Kirby Flanagan, Vice President, National Accounts On-Premise, who most recently served as Vice President of National and Strategic Accounts On-Premise at Republic National Distributing Company

“Southern Glazer’s National Accounts On-Premise team is comprised of world-class industry experts who are eager to drive growth in the on-premise channel,” said Gene Sullivan, Chief Sales & Marketing Officer, Southern Glazer’s. “We are proud to implement new processes and technology to deliver on our mission to become a valued partner to our customers, driving supplier alignment and simplification across all three tiers.”

Southern Glazer’s National Accounts team is unique in the industry and serves as a one-stop-shop for both on- and off-premise customers looking to execute programs across their national footprint. National Account customers also benefit from the ease that SGProof.com, Southern Glazer’s industry leading B2B eCommerce platform, provides in ensuring consistency across their networks.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada. In 2022, Southern Glazer’s was listed as one of Forbes Best Employers for Diversity. In 2021, Southern Glazer’s was selected as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal, as well as named by Newsweek as a Top 100 Most Loved Workplace. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.

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