NICE Earns Broad Industry Recognition for Its Leading AI Customer Experience Technology

NICE’s Enlighten AI recognized for predictive and behavioral AI insights that deliver competitive and measurable real-world results

NICE (Nasdaq: NICE) today announced that Enlighten AI was named the winner in the “Best Use of Predictive and Prescriptive Analytics” category of Computing magazine’s AI & Machine Learning Awards. Enlighten AI was also recognized by KMWorld and NICE was added to the KMWorld AI 50 – a list of the top companies that are helping organizations win in an increasingly competitive marketplace. These awards further validate the unrivaled ability of Enlighten AI to help businesses deliver exceptional customer experiences and drive positive business outcomes.

Computer magazine’s AI & Machine Learning Award recognizes Enlighten AI for its predictive and prescriptive analytics use cases that answer important questions for every type of organization. Leveraging data from all business sectors to predict what will happen and provide clarity and understanding on how organizations can act on the information helps them prepare for future scenarios. Enlighten AI demonstrated how organizations can achieve successful metrics, such as increased customer satisfaction, return on investment (ROI), reduced operational costs, and more.

Similarly, KMWorld’s AI 50 highlights the companies that are paving the way for businesses to excel in delivering customer satisfaction and operational efficiency using products and services with embedded intelligence and automation.

Barry Cooper, President, NICE Workforce & Customer Experience Division said “In the contact center space, where billions of interactions happen daily, AI is increasingly considered necessary to compete by providing faster, more accurate customer service effectively. Enlighten AI’s purpose-built AI solutions drive extraordinary experiences that customers come to expect. We are honored to be recognized by KMWorld and Computing magazine for Enlighten AI’s proven ability to deliver on the promise of next-gen CX.”

Developed from over 30 years of industry expertise and using the largest syndicated interactions dataset, Enlighten AI provides contact centers a complete, objective and automated behavioral analysis of every interaction. A suite of innovative CX solutions operationalizes these insights, accelerating action and turning customer service into a real competitive differentiator.

About NICE

With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered contact center software. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com.

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Barry Cooper, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

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