BOSTON, MA / ACCESS Newswire / March 26, 2025 / PAN, an award-winning brand-to-demand agency for B2B tech and healthcare brands, has been named Outstanding Technology Agency of the Year at the 2025 PRWeek Awards. The recognition caps a milestone year of transformation and client success as PAN marks its 30th anniversary.
The win further reflects PAN's continued evolution from its PR roots into a fully integrated communications and marketing powerhouse. Despite a turbulent year for the technology sector, the agency posted its strongest-ever U.S. organic growth, up 90% year over year, and welcomed standout clients across growing industry sectors such as artificial intelligence (AI), fintech, cybersecurity, retail tech, and healthtech.
Of note, the PRWeek judges praised PAN across all five award criteria, citing the agency's innovation, client outcomes, and cultural foundation. Judges described PAN as "on fire," a sentiment echoed by clients who continue to expand their programs with the agency.
The Power of "And": PR+ Services That Deliver
While public relations remains a cornerstone of PAN's offering, the agency's new business mix highlights an evolving story: half of new engagements now include services beyond PR. More than 50% of all client programs are integrated, blending media, content marketing, creative design, and demand generation.
PAN also broadened its capabilities in 2024 with the acquisition of BlastMedia, now operating as PANBlast, bolstering the agency's digital and SaaS expertise. These moves ensure PAN can support the full lifecycle of a brand, all while reinforcing its commitment to data-driven storytelling that delivers bottom-line growth.
Client Success at the Center
PAN's client relationships continue to be a source of pride and proof of impact.
"Recognition is at the heart of everything we do at Achievers, and with PAN as our partner, we've been able to amplify its impact on a global scale," said the Achievers team. "They helped turn our data into compelling narratives, like "The Great Recognition," which has not only elevated our brand but reinforced a fundamental truth of ours: when people are recognized, they perform better. With PAN's strategic guidance and media expertise, we've become a leading voice behind the science of recognition, regularly earning features in top-tier outlets like Fast Company, Forbes, and The Washington Post. Together, we've driven measurable engagement and industry-wide recognition that sets us apart. PAN's success is our success."
Another standout example: for Jobber, a platform used by 200,000 home service pros, PAN helped shape and launch the Annual Blue-Collar Data Report, drawing national coverage and culminating in a feature in The Wall Street Journal.
A Culture Fueled by Purpose, Recognized for Progress
PAN's commitment to advancing the industry extends beyond client work to meaningful community engagement. One such example is the agency's HBCU lecture series, led by CEO Phil Nardone, which introduces students from historically underrepresented groups to the possibilities of a career in marketing and PR. By engaging directly with students at HBCUs, PAN is helping to foster the next generation of PR professionals and build a stronger, more representative industry.
This cultural clarity helps lay the groundwork for industry acclaim. In addition to the PRWeek honor, PAN was recognized by the PRNEWS Digital Awards, winning Best Use of LinkedIn for its work with Achievers, and Best Media Relations for its work with Jobber as well as an honorable mention in the same category for its efforts on behalf of HireClix.
About PAN
PAN is an award-winning brand-to-demand agency forged from PR that empowers possibility for leading B2B tech and healthcare companies worldwide. Storytellers at heart with deep industry experience, a strategic, data-driven mindset, and a fully integrated marketing and communications service offering, PAN has been recognized as Outstanding Tech Agency of the Year by PRWeek, a 2x Technology Agency of the Year and PRovoke Media's Data-Driven Agency of the Year. PAN's approach blends the right mix of brand awareness and demand generation to move ideas across media, audiences to action, campaigns to results, and companies to the next stage of their journey, including brands like Algolia, BitDefender, Certera, Cornerstone, Extreme Networks, Genpact, Solera, and Vertex. For more information, visit our website at pancommunications.com and follow us on LinkedIn.
Contact
Connor Bradshaw
cbradshaw@pancomm.com
SOURCE: PAN
View the original press release on ACCESS Newswire
