When Hannah Wetzel founded her fashion and lifestyle label Youlance Wear in the United States, she set out to create more than a clothing line. Her vision was shaped by two worlds: the refined traditions of Europe, where the brand’s production remains rooted, and the dynamic energy of California, where wellness and fashion intersect in everyday life.
A Founder Between Two Worlds
Wetzel’s upbringing in Europe instilled in her an appreciation for balance, elegance, and craftsmanship. Relocating to Los Angeles introduced her to a culture centered on wellness and versatility. The contrast and complement of these influences became the blueprint for Youlance Wear.
“I wanted to design clothing that moves with women through all aspects of their day — from a Pilates session to a work meeting or evening gathering — without compromising elegance,” Wetzel explains.
The Collection: Movement and Modern Elegance
Youlance Wear’s debut collection draws on Wetzel’s own commitment to Pilates, a practice that emphasizes alignment, strength, and fluidity. The pieces reflect that philosophy: modest silhouettes with refined necklines meet open details at the sides and back, creating garments that feel both timeless and contemporary.
Each piece is intended to transition seamlessly — a reflection of Wetzel’s belief that modern women need clothes that are as adaptable as they are. “A woman should feel composed from the front, but the details should give her freedom to express her individuality,” she says.
Beyond Fashion: A Lifestyle Vision
Since arriving in Los Angeles, Wetzel has been welcomed into creative and entrepreneurial circles that stretch from Beverly Hills to Hollywood. Yet her ambitions for Youlance Wear go beyond clothing. She envisions the brand as a platform where wellness, elegance, and empowerment converge — through curated events, collaborations, and community-building initiatives.
“Youlance Wear is not just about what we wear,” she reflects. “It’s about how we move through our day, and how we carry strength and sophistication within us.”
Looking Ahead
From its European production roots to its Californian lifestyle inspiration, Youlance Wear embodies the dual identity of its founder. With plans for international partnerships and a growing community of women who identify with its ethos, the brand is positioning itself at the intersection of fashion and modern wellness.
Follow Hannah Wetzel: @hannah.wezl
Explore the collection: @youlance.wear
Website: www.youlancewear.com
Media Contact
Company Name: Youlance LLC
Contact Person: Hannah Wetzel
Email: Send Email
Country: United States
Website: www.youlancewear.com
