New York, NY - September 4, 2024 - The heart of New York City is about to host one of the most exciting and culturally rich events of the year as Wraps & Raps, the innovative new head wrap brand founded by acclaimed actress Yaya DaCosta, launches with a spectacular event at The Moore Hotel. This exclusive celebration will be a convergence of fashion, culture, and creativity, drawing some of the most influential names in entertainment, fashion, and the arts.
About Wraps & Raps
Wraps & Raps began as a celebration of hip hop and crown adornment through a series of performance tutorials on social media. These 60-second Reels, defined by their fun and fast-paced nature, quickly went viral, sparking a demand for high-quality head wraps that anyone could learn to shape as beautifully as Yaya DaCosta did.
Driven by this overwhelming response, Yaya embarked on a mission, traveling to Ghana and Indonesia, supporting small businesses, and working with a diverse team of designers and artists to create something fresh and innovative. Wraps & Raps is more than just a fashion brand; it’s a celebration of culture, creativity, and self-expression. The brand offers limited edition pieces, featuring traditional prints from Africa and Asia as well as original, signature designs. A unique feature of the brand is "The Leading Edge" (patent pending), a head wrap fabric with 3 out of 4 stiff hems, making it more obedient and easier to shape.
Celebrity Guest List
The Wraps & Raps Launch Party is set to be a star-studded affair, with an impressive guest list that includes:
- Eva Marcille
- Brandy
- Hadiiya Barbel
- Imani Cohen
- Ahki Taylor
- Lupita Nyong'o
- Jackie Aina
- AJ Akua Johnson
- Tai Beauchamp
- Fatima Robinson
- Alton Mason
These influential personalities, along with others, will gather to celebrate Yaya DaCosta’s latest venture, ensuring an unforgettable evening.
Event Highlights
The launch event will begin with a special preview for celebrity guests and press, followed by a session for fashion influencers. Guests will experience the elegance of Wraps & Raps firsthand, with beautifully curated head wraps on display and in use. Blue Lion Events, a key sponsor, will provide gourmet bites, while The Moore Hotel’s sophisticated setting will enhance the evening's ambiance.
Attendees will also receive exclusive swag bags, featuring limited edition Wraps & Raps items and custom call-to-action cards to encourage further engagement with the brand.
Sponsors
The Wraps & Raps Launch Party is proudly sponsored by The Moore Hotel and Blue Lion Events, two brands synonymous with luxury and excellence, whose support will help make this event an extraordinary success.
To Submit Talent To Attend, Please Email RSVP@truetobrand.com
For more information about the event or to schedule an interview with Yaya DaCosta, please contact True To Brand at info@truetobrand.com or visit [www.TrueToBrand.com] (http://www.truetobrand.com).
Media Contact
Company Name: True To Brand
Contact Person: Media Relations
Email: Send Email
Country: United States
Website: www.TrueToBrand.com
