===============================================================================


                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                         ____________________________

                                 Schedule TO/A
           Tender Offer Statement under Section 14(d)(1) or 13(e)(1)
                    Of the Securities Exchange Act of 1934
                               (Amendment No. 1)
                         ____________________________

                            Rare Medium Group, Inc.
        (Name of Subject Company (Issuer) and Filing Person (Offeror))
                         ____________________________
                    Common Stock, par value $0.01 per share
                        (Titles of Class of Securities)
                         ____________________________
                                   75382N208
                     (CUSIP Number of Class of Securities)
                         ____________________________

                             Robert C. Lewis, Esq.
             Senior Vice President, General Counsel and Secretary
                            Rare Medium Group, Inc.
                        19 West 44th Street, Suite 507
                           New York, New York 10036
                                (212) 730-7540
 (Name, Address and Telephone Number of Person Authorized to Receive Notices and
                Communications on Behalf of the Filing Persons)
                         ____________________________

                                   Copy To:

                          Gregory A. Fernicola, Esq.
                   Skadden, Arps, Slate, Meagher & Flom LLP
                               Four Times Square
                           New York, New York 10036
                                (212) 735-3000

                           CALCULATION OF FILING FEE
===============================================================================
     Transaction Valuation*                      Amount of Filing Fee**+
-------------------------------------------------------------------------------
       $2,500,000                                      $203.00
===============================================================================
*     Estimated for purposes of calculating the filing fee only. This
      calculation assumes the purchase of 2,500,000 shares of common stock of
      Rare Medium Group, Inc. at the tender offer price of $1.00 per share of
      common stock.
**    The amount of the filing fee, calculated in accordance with the
      Securities Exchange Act of 1934, equals 0.0000809 of the transaction
      valuation.
+     This amount has previously been paid.

|_|   Check the box if any part of the fee is offset as provided by Rule
      0-11(a)(2) and identify the filing with which the offsetting fee was
      previously paid. Identify the previous filing by registration statement
      number, or the Form or Schedule and the date of its filing.

      Amount Previously Paid: Not Applicable      Filing Party: Not Applicable
      Form or Registration No.:  Not Applicable   Date Filed: Not Applicable

|_|   Check the box if the filing relates solely to preliminary
      communications made before the commencement of a tender offer.

Check the appropriate boxes below to designate any transactions to which the
statement relates:
|_|    third-party tender offer subject to Rule 14d-1.
|x|    issuer tender offer subject to Rule 13e-4.
|_|    going-private transaction subject to Rule 13e-3.
|_|    amendment to Schedule 13D under Rule 13d-2.

Check the following box if the filing is a final amendment reporting the
results of the tender offer: |_|

===============================================================================




         Rare Medium Group, Inc., a Delaware corporation ("Rare Medium" or the
"Company"), hereby amends the Tender Offer Statement on Schedule TO,
originally filed on March 13, 2003 (the "Schedule TO") with respect to Rare
Medium's offer to purchase shares of its voting common stock, $0.01 par value
per share (the "Common Stock"). Rare Medium is offering to purchase up to
2,500,000 shares at a price of $1.00 per share, net to the seller in cash,
without interest. Rare Medium's offer is being made upon the terms and subject
to the conditions set forth in the Offer to Purchase dated March 13, 2003
("Offer to Purchase") and in the related Letter of Transmittal ("Letter of
Transmittal") which, as amended or supplemented from time to time, together
constitute the offer. The Schedule TO, as amended hereby, is intended to
satisfy the reporting requirements of Section 13(e) of the Securities Exchange
Act of 1934.

         Capitalized terms used and not defined herein have the meaning given
to them in the Schedule TO, the Offer to Purchase and the Letter of
Transmittal.

Cover Page to the Schedule TO

         The cover page to the Schedule TO is hereby amended to reflect the
current CUSIP number for the Common Stock. On July 18, 2002, the Company
effected a one for ten reverse stock split (the "Reverse Stock Split"), upon
the effectiveness of which the CUSIP number for the Common Stock was changed
to 75382N208 from 75382N109. The cover page to the Schedule TO initially filed
on March 13, 2003 inadvertently set forth the CUSIP number for the Common
Stock as in effect prior to the Reverse Stock Split. The cover page to this
amendment to the Schedule TO correctly sets forth the CUSIP number for the
Common Stock as currently in effect.

ITEMS 1, 2 AND 4

Offer to Purchase

         The information set forth in the Offer to Purchase, which is
incorporated by reference into Items 1, 2 and 4 of the Schedule TO, is hereby
amended and supplemented as follows:

         (1) The cover page of the Offer to Purchase is hereby amended by
amending and restating the third sentence of the second paragraph of such
cover page to read as follows:

                     "Shares not purchased in the offer will be returned
                     promptly following the Expiration Date (as defined in
                     Section 1)."

         (2) The cover page of the Offer to Purchase is hereby amended by
amending and restating the first sentence of the fourth paragraph of such
cover page to read as follows:

                     "The Common Stock is not listed on a national securities
                     exchange or Nasdaq; however, price quotations for the
                     Common Stock are available on the Over-The-Counter
                     Bulletin Board."

         (3) The second sentence in the answer to the question "How much will
Rare Medium pay me for my shares and in what form of payment? (Page 9)" in the
section titled "Summary Term Sheet" is hereby amended and restated to read as
follows:



                                      1


                     "We will make this payment promptly after the expiration
                     of the offer period and determination of the proration
                     factor."

         (4) The first sentence in the section titled "Forward-Looking
Statements" is hereby amended and restated to read as follows:

                     "This Offer to Purchase, including the Summary Term
                     Sheet, the Introduction, Section 2, Section 10, Section
                     12 and Section 17 contains forward-looking statements."

         (5) The third sentence of the second paragraph of the section titled
"Introduction" is hereby amended and restated to read as follows:

                     "Shares not purchased in the offer will be returned
                     promptly following the Expiration Date (as defined in
                     Section 1)."

         (6) The first sentence in the ninth paragraph of the section titled
"Introduction" is hereby amended and restated to read as follows:

                     "The Common Stock is not listed on a national securities
                     exchange or Nasdaq; however, price quotations for the
                     Common Stock are available on the Over-The-Counter
                     Bulletin Board."

         (7) The third sentence of the fourth paragraph of the section titled
"Number of Shares; Purchase Price Proration" is hereby amended and restated to
read as follows:

                     "All shares tendered and not purchased pursuant to the
                     offer, including shares not purchased because of
                     proration or conditional tenders, will be returned to the
                     tendering stockholders at Rare Medium's expense promptly
                     following the Expiration Date."

         (8) The first sentence in the subsection titled "Proration" of the
section titled "Number of Shares; Purchase Price Proration" is hereby amended
and restated to read as follows:

                     "If proration of tendered shares is required, we will
                     determine the proration factor promptly following the
                     Expiration Date."

         (9) The fourth sentence in the subsection titled "Proration" of the
section titled "Number of Shares; Purchase Price Proration" is hereby amended
and restated to read as follows:

                     "The preliminary results of any proration will be
                     announced by press release promptly after the Expiration
                     Date."

         (10) The subsection titled "Return of Unpurchased Shares" in the
section titled "Procedures for Tendering Shares" is hereby amended and
restated to read as follows:

                     "Return of Unpurchased Shares. If any tendered shares are
                     not purchased, or if less than all shares evidenced by a
                     stockholder's certificates are tendered, certificates for
                     unpurchased shares will be returned promptly after the
                     expiration or termination of the offer or, in the case of
                     shares tendered by book-entry transfer at DTC, the shares
                     will be credited to the appropriate account maintained by
                     the tendering stockholder at DTC, in each case without
                     expense to the stockholder."


                                      2


         (11) The third sentence in the subsection titled " Determination of
Validity; Rejection of Shares; Waiver of Defects; No Obligation to Give Notice
of Defects" of the section titled "Procedures for Tendering Shares" is hereby
amended and restated to read as follows:

                     "Rare Medium also reserves the absolute right to waive
                     any of the conditions of the offer with respect to all
                     tendered shares and the Company's interpretation of the
                     terms of the offer will be final and binding on all
                     parties. Rare Medium also reserves the absolute right to
                     waive any defect or irregularity with respect to any
                     particular shares or any particular stockholder."

         (12) The first sentence of the first paragraph of the section titled
"Purchase of Shares and Payment of Purchase Price" is hereby amended and
restated to read as follows:

                     "Promptly following the Expiration Date, Rare Medium will
                     accept for payment and pay for (and thereby purchase) up
                     to 2,500,000 shares (or such greater number of shares as
                     the Company may elect to purchase in compliance with
                     Section 15) properly tendered and not properly withdrawn
                     before the Expiration Date."

         (13) The second paragraph of the section titled "Purchase of Shares
and Payment of Purchase Price" is hereby amended and restated to read as
follows:

                     "Rare Medium will accept for payment and pay the $1.00
                     per share purchase price for all of the shares accepted
                     for payment pursuant to the offer promptly after the
                     Expiration Date. In all cases, payment for shares
                     tendered and accepted for payment pursuant to the offer
                     will be made promptly but only after timely receipt by
                     the Depositary of certificates for shares, or of a timely
                     Book-Entry Confirmation of shares into the Depositary's
                     account at DTC, and a properly completed and duly
                     executed Letter of Transmittal, or manually signed
                     facsimile of the Letter of Transmittal, and any other
                     required documents."

         (14) The first sentence of the fourth paragraph of the section titled
"Purchase of Shares and Payment of Purchase Price" is hereby amended and
restated to read as follows:

                     "In the event of proration, Rare Medium will determine
                     the proration factor and pay for those tendered shares
                     accepted for payment promptly after the Expiration Date."

         (15) The third sentence of the fourth paragraph of the section titled
"Purchase of Shares and Payment of Purchase Price" is hereby amended and
restated to read as follows:

                     "Certificates for all shares tendered and not purchased
                     due to proration or conditional tenders, will be returned
                     or, in the case of shares tendered by book-entry
                     transfer, will be credited to the account maintained with
                     DTC by the participant who delivered the shares, to the
                     tendering stockholder at Rare Medium's expense promptly
                     after the Expiration Date or termination of the offer
                     without expense to the tendering stockholders."


                                      3


         (16) The last sentence in the second paragraph of the section titled
"Conditional Tender of Shares" is hereby amended and restated to read as
follows:

                     "All shares tendered by a stockholder subject to a
                     conditional tender pursuant to the Letter of Transmittal
                     or Notice of Guaranteed Delivery and regarded as
                     withdrawn as a result of proration will be returned
                     promptly after the Expiration Date."

         (17) The last sentence in the third paragraph of the section titled
"Conditional Tender of Shares" is hereby amended and restated to read as
follows:

                     "After first accepting all unconditional tenders in their
                     entirety, Rare Medium, in selecting among the conditional
                     tenders, will select by lot treating all tenders by a
                     particular taxpayer as a single lot and will limit its
                     purchase in each case to the designated minimum of shares
                     to be purchased."

         (18) The first paragraph in the section titled "Conditions of the
Offer" is hereby amended and restated to read as follows:

                     "Notwithstanding any other provision of the offer, Rare
                     Medium will not be required to accept for payment,
                     purchase or pay for any shares tendered, and may
                     terminate or amend the offer or may postpone the
                     acceptance for payment of, or the purchase of and the
                     payment for shares tendered, subject to the rules under
                     the Exchange Act, if at any time on or after the
                     commencement of the offer and before the Expiration Date
                     any of the following events have occurred (or have been
                     determined by Rare Medium to have occurred) that, in the
                     Company's reasonable judgment and regardless of the
                     circumstances giving rise to the event or events (other
                     than any action or omission to act by Rare Medium), makes
                     it inadvisable to proceed with the offer or with
                     acceptance for payment:"

         (19) The fourth subparagraph under the second bullet point in the
section titled "Conditions of the Offer" is hereby amended and restated to
read as follows:

                     "(4)      materially and adversely affect the business,
                               condition (financial or otherwise), income,
                               operations or prospects of Rare Medium and its
                               subsidiaries, taken as a whole, or otherwise
                               materially impair in any way the contemplated
                               future conduct of the business of the Company
                               or any of its subsidiaries or materially impair
                               the contemplated benefits of the offer to Rare
                               Medium (See Section 2);"

         (20) The third subparagraph under the third bullet point in the
section titled "Conditions of the Offer" is hereby amended and restated to
read as follows:

                     "(3)      the commencement of a war, armed hostilities or
                               other international or national calamity
                               directly or indirectly involving the United
                               States, other than the recent U.S. military
                               operations staged in Iraq;"

         (21) The fifth subparagraph under the third bullet point in the
section titled "Conditions of the Offer" is hereby amended and restated to
read as follows:


                                      4


                      "(5)     any changes in the general political, market,
                               economic or financial conditions in the United
                               States or abroad that could have, in the
                               reasonable judgment of Rare Medium, a material
                               adverse effect on the business, condition
                               (financial or otherwise), income, operations or
                               prospects of the Company and its subsidiaries,
                               taken as a whole; or"

         (22) The last paragraph in the section titled "Conditions of the
Offer" is hereby amended and restated to read as follows:

                     "The conditions referred to above are for the sole
                     benefit of Rare Medium and may be asserted by the Company
                     regardless of the circumstances (other than any action or
                     omission to act by Rare Medium) giving rise to any
                     condition, and may be waived by Rare Medium, in whole or
                     in part, at any time and from time to time in its
                     reasonable discretion. The Company's failure at any time
                     to exercise any of the foregoing rights will not be
                     deemed a waiver of any right, and each such right will be
                     deemed an ongoing right that may be asserted at any time
                     and from time to time. However, once the offer has
                     expired, then all of the conditions to the offer, other
                     than those requiring receipt of necessary governmental
                     approvals, must have been satisfied or waived at or prior
                     to the Expiration Date. In certain circumstances, if Rare
                     Medium waives any of the conditions described above, it
                     may be required to extend the Expiration Date. Any
                     determination by Rare Medium concerning the events
                     described above will be final and binding on all
                     parties."

         (23) The first sentence in the first paragraph of the section titled
"Price Range of Shares" is hereby amended and restated to read as follows:

                     "The Common Stock is not listed on a national securities
                     exchange or Nasdaq; however, price quotations for the
                     Common Stock are available on the OTCBB."

Letter of Transmittal

         The information set forth in the Letter of Transmittal, which is
incorporated by reference into Items 1, 2 and 4 of the Schedule TO, is hereby
amended and supplemented as follows:

         (1) The last sentence in the second paragraph underneath the caption
"Conditional Tender (See Instruction 14)" is hereby amended and restated to
read as follows:

                     "All shares tendered by a stockholder subject to a
                     conditional tender pursuant to this Letter of Transmittal
                     or Notice of Guaranteed Delivery and regarded as
                     withdrawn as a result of proration will be returned
                     promptly after the Expiration Date."

         (2) The attestation in numbered paragraph 4 under the "Ladies and
Gentlemen:" caption on page 6 is hereby amended and restated to read as
follows:

                     "(4) the undersigned agrees to all of the terms of the
                     offer."

         The Company will not rely upon or enforce this attestation in its
unamended format in any Letter of Transmittal previously distributed to
stockholders.

                                      5


Letter to Brokers, Dealers, Banks, Trust Companies and Other Nominees

         The cover page of the Letter to Brokers, Dealers, Banks, Trust
Companies and Other Nominees is hereby amended by amending and restating the
third sentence of the third paragraph of such cover page to read as follows:

                     "Shares not purchased in the offer will be returned
                     promptly following the Expiration Date (as defined in
                     Section 1 of the Offer to Purchase)."

Letter to Clients for use by Brokers, Dealers, Banks, Trust Companies and
Other Nominees

         The cover page of the Letter to Clients for use by Brokers, Dealers,
Banks, Trust Companies and Other Nominees is hereby amended by amending and
restating the third sentence of the third paragraph of such cover page to read
as follows:

                     "Shares not purchased in the offer will be returned
                     promptly following the Expiration Date (as defined in
                     Section 1 of the Offer to Purchase)."

ITEM 12  Exhibits.

      (a)(1)(A)    Offer to Purchase dated March 13, 2003.+
      (a)(1)(B)    Form of Letter of Transmittal.+
      (a)(1)(C)    Form Notice of Guaranteed Delivery.+
      (a)(1)(D)    Form of Letter to Brokers, Dealers, Banks, Trust Companies
                   and Other Nominees.+
      (a)(1)(E)    Form of Letter to Clients for use by Brokers, Dealers,
                   Banks, Trust Companies and Other Nominees.+
      (a)(1)(F)    Guidelines for Certification of Taxpayer Identification
                   Number on Substitute Form W-9.+
      (a)(5)(A)    Press Release issued by the Company on March 13, 2003.+
      (b)          Not applicable.
      (d)(1)       The Company's Definitive Proxy Statement for the Annual
                   Meeting of Stockholders held on August 19, 1999, filed with
                   the SEC on July 12, 1999, is hereby incorporated herein by
                   reference (SEC File No. 0-13865).
      (d)(2)       Amended and Restated Securities Purchase Agreement, dated
                   as of June 4, 1999, among Rare Medium Group, Inc., Apollo
                   Investment Fund IV, L.P., Apollo Overseas Partners IV, L.P.
                   and AIF/RRRR LLC, which was filed as Exhibit 10.1 to the
                   Company's Current Report on Form 8-K filed with the SEC on
                   June 21, 1999, is hereby incorporated herein by reference.
      (d)(3)       Restated Certificate of Incorporation of Rare Medium Group,
                   Inc., which was filed as Exhibit 3.1.1 to the Company's
                   Annual Report on Form 10-K for the fiscal year ended
                   December 31, 2002, is hereby incorporated herein by
                   reference.
      (d)(4)       Certificate of Amendment to the Restated Certificate of
                   Incorporation of Rare Medium Group, Inc., which was filed
                   as Exhibit 3.1.2 to the Company's Annual Report on Form
                   10-K for the fiscal year ended December 31, 2002, is hereby
                   incorporated herein by reference.
      (d)(5)       Form of Series 1-A Warrant which was filed as Appendix C to
                   the Company's Definitive Proxy Statement for the Annual
                   Meeting of Stockholders held on August 19, 1999, filed with
                   the SEC on July 12, 1999, is hereby incorporated herein by
                   reference.


                                      6


      (d)(6)       Form of Series 2-A Warrant which was filed as Appendix D to
                   the Company's Definitive Proxy Statement for the Annual
                   Meeting of Stockholders held on August 19, 1999, filed with
                   the SEC on July 12, 1999, is hereby incorporated herein by
                   reference.
      (d)(7)       The Company's Solicitation/Recommendation Statement on
                   Schedule 14D-9 which was filed with the SEC on April 9,
                   2002, is hereby incorporated herein by reference (SEC File
                   No. 0-13865).
      (d)(8)       Investment Agreement among Rare Medium and the signatories
                   thereto, dated as of April 2, 2002 which was filed as
                   Exhibit 99.2 to the Company's Current Report on Form 8-K,
                   filed with the SEC on April 4, 2002, is hereby incorporated
                   herein by reference.
      (d)(9)       Stipulation of Settlement in the matter of In Re Rare
                   Medium Group, Inc. Shareholders Litigation, Consolidated
                   C.A. No. 18879 NC which was filed as Exhibit 99.3 to the
                   Company's Current Report on Form 8-K, filed with the SEC on
                   April 4, 2002, is hereby incorporated herein by reference.
      (g)          Not applicable.
      (h)          Not applicable.


---------------------

+ Previously filed.


                                      7



                                  SIGNATURES

         After due inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

                                         RARE MEDIUM GROUP, INC.


                                         By: /s/ Robert C. Lewis
                                             ---------------------------
                                         Name:  Robert C. Lewis
                                         Title: Senior Vice President,
                                                General Counsel and Secretary

Date:  April 1, 2003

                                      8



                               INDEX TO EXHIBITS


     Exhibit
     Number        Document
     ------        ---------

      (a)(1)(A)    Offer to Purchase dated March 13, 2003.+
      (a)(1)(B)    Form of Letter of Transmittal.+
      (a)(1)(C)    Form Notice of Guaranteed Delivery.+
      (a)(1)(D)    Form of Letter to Brokers, Dealers, Banks, Trust Companies
                   and Other Nominees.+
      (a)(1)(E)    Form of Letter to Clients for use by Brokers, Dealers,
                   Banks, Trust Companies and Other Nominees.+
      (a)(1)(F)    Guidelines for Certification of Taxpayer Identification
                   Number on Substitute Form W-9.+
      (a)(5)(A)    Press Release issued by the Company on March 13, 2003.+
      (b)          Not applicable.
      (d)(1)       The Company's Definitive Proxy Statement for the Annual
                   Meeting of Stockholders held on August 19, 1999, filed with
                   the SEC on July 12, 1999, is hereby incorporated herein by
                   reference (SEC File No. 0-13865).
      (d)(2)       Amended and Restated Securities Purchase Agreement, dated
                   as of June 4, 1999, among Rare Medium Group, Inc., Apollo
                   Investment Fund IV, L.P., Apollo Overseas Partners IV, L.P.
                   and AIF/RRRR LLC, which was filed as Exhibit 10.1 to the
                   Company's Current Report on Form 8-K filed with the SEC on
                   June 21, 1999, is hereby incorporated herein by reference.
      (d)(3)       Restated Certificate of Incorporation of Rare Medium Group,
                   Inc., which was filed as Exhibit 3.1.1 to the Company's
                   Annual Report on Form 10-K for the fiscal year ended
                   December 31, 2002, is hereby incorporated herein by
                   reference.
      (d)(4)       Certificate of Amendment to the Restated Certificate of
                   Incorporation of Rare Medium Group, Inc., which was filed
                   as Exhibit 3.1.2 to the Company's Annual Report on Form
                   10-K for the fiscal year ended December 31, 2002, is hereby
                   incorporated herein by reference.
      (d)(5)       Form of Series 1-A Warrant which was filed as Appendix C to
                   the Company's Definitive Proxy Statement for the Annual
                   Meeting of Stockholders held on August 19, 1999, filed with
                   the SEC on July 12, 1999, is hereby incorporated herein by
                   reference.
      (d)(6)       Form of Series 2-A Warrant which was filed as Appendix D to
                   the Company's Definitive Proxy Statement for the Annual
                   Meeting of Stockholders held on August 19, 1999, filed with
                   the SEC on July 12, 1999, is hereby incorporated herein by
                   reference.
      (d)(7)       The Company's Solicitation/Recommendation Statement on
                   Schedule 14D-9 which was filed with the SEC on April 9,
                   2002, is hereby incorporated herein by reference (SEC File
                   No. 0-13865).
      (d)(8)       Investment Agreement among Rare Medium and the signatories
                   thereto, dated as of April 2, 2002 which was filed as
                   Exhibit 99.2 to the Company's Current Report on Form 8-K,
                   filed with the SEC on April 4, 2002, is hereby incorporated
                   herein by reference.

                                      9


      (d)(9)       Stipulation of Settlement in the matter of In Re Rare
                   Medium Group, Inc. Shareholders Litigation, Consolidated
                   C.A. No. 18879 NC which was filed as Exhibit 99.3 to the
                   Company's Current Report on Form 8-K, filed with the SEC on
                   April 4, 2002, is hereby incorporated herein by reference.
      (g)          Not applicable.
      (h)          Not applicable.


---------------------

+ Previously filed.




                                      10