SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D. C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): September 2, 2003 State Auto Financial Corporation -------------------------------- (Exact name of registrant as specified in its charter) Ohio 0-19289 31-1324304 -------------------------------------------------------------------------------- (State or other jurisdiction Commission IRS-Employer of incorporation) File Number Identification No.) 518 East Broad Street, Columbus, Ohio 43215-3976 ------------------------------------------------ (Address of principal executive offices) (zip code) Registrant's telephone number, including area code: (614) 464-5000 ------------------------------------------------------------------ N/A ------------------------------------------------------------- (Former name or former address, if changed since last report) ITEM 5. OTHER EVENTS AND REGULATION FD DISCLOSURE 1. On September 2, 2003, State Auto Financial Corporation ("STFC") filed with the Securities and Exchange Commission ("SEC") a Solicitation/Recommendation Statement on Schedule 14D-9 with respect to a proposed tender offer announced in a filing with the SEC made on August 20, 2003 by State Auto Financial Acquisition Corporation ("Offeror"), which is an Illinois corporation wholly owned by Gregory M. Shepard ("Shepard"), unaffiliated with SFTC, to purchase 8,000,000 of the outstanding Shares at a price of $32.00 per Share, net to the seller in cash, without interest (the "Tender Offer"). SHAREHOLDERS ARE URGED TO READ THE SOLICITATION/RECOMMENDATION STATEMENT, AS IT MAY BE AMENDED FROM TIME TO TIME, BECAUSE IT CONTAINS IMPORTANT INFORMATION. Investors can obtain a free copy of the Solicitation/Recommendation Statement and other materials filed by STFC with the Securities and Exchange Commission at the SEC's web site at http://www.sec.gov. 2. Attached as Exhibit 99.1 to this Current Report on Form 8-K and incorporated herein by reference is a press release issued by STFC on September 2, 2003 announcing the STFC Board of Directors recommendation that STFC shareholders reject the proposed Tender Offer, if commenced, and not tender their shares to Offeror pursuant to the proposed Tender Offer. 3. Attached as Exhibit 99.2 to this Current Report on Form 8-K and incorporated herein by reference is a letter dated September 2, 2003, from Robert H. Moone, Chairman and Chief Executive Officer of State Automobile Mutual Insurance Company, which is the holder of approximately 67% of the outstanding common shares of STFC, to Shepard. 4. Attached as Exhibit 99.3 to this Current Report on Form 8-K and incorporated herein by reference is a letter dated September 2, 2003, from Robert H. Moone, Chairman and Chief Executive Officer of STFC to Shepard. ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS (c) Exhibits. Exhibit No. Description ----------- ----------- 99.1 Press release issued by STFC on September 2, 2003 99.2 Letter dated September 2, 2003, from Robert H. Moone, Chairman and Chief Executive Officer of STFC, to Gregory M. Shepard 99.3 Letter dated September 2, 2003, from Robert H. Moone, Chairman and Chief Executive Officer of State Automobile Mutual Insurance Company, to Gregory M. Shepard SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. STATE AUTO FINANCIAL CORPORATION Dated: September 2, 2003 By /s/ John R. Lowther ---------------------------------- John R. Lowther Senior Vice President, General Counsel and Secretary EXHIBIT INDEX Exhibit No. Description ----------- ----------- 99.1 Press release issued by STFC on September 2, 2003 99.2 Letter dated September 2, 2003, from Robert H. Moone, Chairman and Chief Executive Officer of STFC, to Gregory M. Shepard 99.3 Letter dated September 2, 2003, from Robert H. Moone, Chairman and Chief Executive Officer of State Automobile Mutual Insurance Company, to Gregory M. Shepard