SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D
                    Under the Securities Exchange Act of 1934
                               (Amendment No. 7)*


                             Rare Medium Group, Inc.
--------------------------------------------------------------------------------
                                (Name of Issuer)


                     Common Stock, par value $0.01 per share
--------------------------------------------------------------------------------
                         (Title of Class of Securities)


                                    449238203
--------------------------------------------------------------------------------
                                 (CUSIP Number)


                                 Paul A. Belvin
                    Akin, Gump, Strauss, Hauer & Feld, L.L.P.
                         1333 New Hampshire Avenue N.W.
                             Washington, D.C. 20036
                                 (202) 887-4000

--------------------------------------------------------------------------------
(Name,  Address and Telephone Number of Person Authorized to Receive Notices and
Communications)


                                  July 19, 2002
--------------------------------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)


If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of ss.ss.240.13d-1(e),  240.13d-1(f) or 240.13d-1(g), check the
following box .

Note:  Schedules  filed in paper format shall include a signed original and five
copies  of the  schedule,  including  all  exhibits.  Seess.240.13d-7  for other
parties to whom copies are to be sent.

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).





                                  SCHEDULE 13D
CUSIP No. 449238203                                           Page 2 of 11 Pages


--------------------------------------------------------------------------------
   1.     Names of Reporting Persons.
          I.R.S. Identification Nos. of above persons (entities only).

          Apollo Investment Fund IV, L.P.
--------------------------------------------------------------------------------
   2.     Check the Appropriate Box if a Member of a Group (See Instructions)

          (a) [X]

          (b) [_]
--------------------------------------------------------------------------------
   3.     SEC Use Only
--------------------------------------------------------------------------------
   4.     Source of Funds   (See Instructions)          OO
--------------------------------------------------------------------------------
   5.     Check if Disclosure of Legal Proceedings Is Required Pursuant to Items
          2(d) or 2(e)            [_]
--------------------------------------------------------------------------------
   6.     Citizenship or Place of Organization          Delaware
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
                |7.  Sole Voting Power          3,222,023
Number of Shares|---------------------------------------------------------------
Bene-ficially   |8.  Shared Voting Power        4,681,129
Owned by Each   |---------------------------------------------------------------
Reporting       |9.  Sole Dispositive Power     11,755,168 (See footnote below*)
Person With     |---------------------------------------------------------------
                |10. Shared Dispositive Power   13,671,899 (See footnote below*)
--------------------------------------------------------------------------------
   11.    Aggregate Amount Beneficially Owned by Each Reporting Person

          13,671,899 shares of Common Stock (See footnote below*)
--------------------------------------------------------------------------------
   12.    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
          Instructions)             [_]
--------------------------------------------------------------------------------
   13.    Percent of Class Represented by Amount in Row (11)      74.1%
--------------------------------------------------------------------------------
   14.    Type of Reporting Person  (See Instructions) PN
--------------------------------------------------------------------------------



   (*)    Includes  Non-Voting Stock acquired by the Initial Reporting  Persons.
          See Item 4 in Amendment No.7 to this Schedule 13D.






                                  SCHEDULE 13D
CUSIP No. 449238203                                           Page 3 of 11 Pages


--------------------------------------------------------------------------------
   1.     Names of Reporting Persons.
          I.R.S. Identification Nos. of above persons (entities only).

          Apollo Overseas Partners IV, L.P.
--------------------------------------------------------------------------------
   2.     Check the Appropriate Box if a Member of a Group (See Instructions)

          (a) [X]

          (b) [_]
--------------------------------------------------------------------------------
   3.     SEC Use Only
--------------------------------------------------------------------------------
   4.     Source of Funds   (See Instructions)          OO
--------------------------------------------------------------------------------
   5.     Check if Disclosure of Legal Proceedings Is Required Pursuant to Items
          2(d) or 2(e)            [_]
--------------------------------------------------------------------------------
   6.     Citizenship or Place of Organization          Delaware
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
                |7.  Sole Voting Power          172,793
Number of Shares|---------------------------------------------------------------
Bene-ficially   |8.  Shared Voting Power        4,681,129
Owned by Each   |---------------------------------------------------------------
Reporting       |9.  Sole Dispositive Power     630,419 (See footnote below*)
Person With     |---------------------------------------------------------------
                |10. Shared Dispositive Power   13,671,899 (See footnote below*)
--------------------------------------------------------------------------------
   11.    Aggregate Amount Beneficially Owned by Each Reporting Person

          13,671,899 shares of Common Stock (See footnote below*)
--------------------------------------------------------------------------------
   12.    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
          Instructions)             [_]
--------------------------------------------------------------------------------
   13.    Percent of Class Represented by Amount in Row (11)      74.1%
--------------------------------------------------------------------------------
   14.    Type of Reporting Person  (See Instructions) PN
--------------------------------------------------------------------------------



   (*)    Includes  Non-Voting Stock acquired by the Initial Reporting  Persons.
          See Item 4 in Amendment No.7 to this Schedule 13D.




                                  SCHEDULE 13D
CUSIP No. 449238203                                           Page 4 of 11 Pages


--------------------------------------------------------------------------------
   1.     Names of Reporting Persons.
          I.R.S. Identification Nos. of above persons (entities only).

          AIF IV/RRRR LLC
--------------------------------------------------------------------------------
   2.     Check the Appropriate Box if a Member of a Group (See Instructions)

          (a) [X]

          (b) [_]
--------------------------------------------------------------------------------
   3.     SEC Use Only
--------------------------------------------------------------------------------
   4.     Source of Funds   (See Instructions)          OO
--------------------------------------------------------------------------------
   5.     Check if Disclosure of Legal Proceedings Is Required Pursuant to Items
          2(d) or 2(e)            [_]
--------------------------------------------------------------------------------
   6.     Citizenship or Place of Organization          Delaware
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
                |7.  Sole Voting Power          812,345
Number of Shares|---------------------------------------------------------------
Bene-ficially   |8.  Shared Voting Power        4,681,129
Owned by Each   |---------------------------------------------------------------
Reporting       |9.  Sole Dispositive Power     812,345
Person With     |---------------------------------------------------------------
                |10. Shared Dispositive Power   13,671,899 (See footnote below*)
--------------------------------------------------------------------------------
   11.    Aggregate Amount Beneficially Owned by Each Reporting Person

          13,671,899 shares of Common Stock (See footnote below*)
--------------------------------------------------------------------------------
   12.    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
          Instructions)             [_]
--------------------------------------------------------------------------------
   13.    Percent of Class Represented by Amount in Row (11)      74.1%
--------------------------------------------------------------------------------
   14.    Type of Reporting Person  (See Instructions) OO
--------------------------------------------------------------------------------



   (*)    Includes  Non-Voting Stock acquired by the Initial Reporting  Persons.
          See Item 4 in Amendment No.7 to this Schedule 13D.



                                  SCHEDULE 13D
CUSIP No. 449238203                                           Page 5 of 11 Pages


--------------------------------------------------------------------------------
   1.     Names of Reporting Persons.
          I.R.S. Identification Nos. of above persons (entities only).

          Apollo Advisors IV, L.P.
--------------------------------------------------------------------------------
   2.     Check the Appropriate Box if a Member of a Group (See Instructions)

          (a) [X]

          (b) [_]
--------------------------------------------------------------------------------
   3.     SEC Use Only
--------------------------------------------------------------------------------
   4.     Source of Funds   (See Instructions)
--------------------------------------------------------------------------------
   5.     Check if Disclosure of Legal Proceedings Is Required Pursuant to Items
          2(d) or 2(e)            [_]
--------------------------------------------------------------------------------
   6.     Citizenship or Place of Organization          Delaware
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
                |7.  Sole Voting Power          0
Number of Shares|---------------------------------------------------------------
Bene-ficially   |8.  Shared Voting Power        4,681,129
Owned by Each   |---------------------------------------------------------------
Reporting       |9.  Sole Dispositive Power     0
Person With     |---------------------------------------------------------------
                |10. Shared Dispositive Power   13,671,899 (See footnote below*)
--------------------------------------------------------------------------------
   11.    Aggregate Amount Beneficially Owned by Each Reporting Person

          13,671,899 shares of Common Stock (See footnote below*)
--------------------------------------------------------------------------------
   12.    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
          Instructions)             [_]
--------------------------------------------------------------------------------
   13.    Percent of Class Represented by Amount in Row (11)      74.1%
--------------------------------------------------------------------------------
   14.    Type of Reporting Person  (See Instructions) PN
--------------------------------------------------------------------------------



   (*)    Includes  Non-Voting Stock acquired by the Initial Reporting  Persons.
          See Item 4 in Amendment No.7 to this Schedule 13D.





                                  SCHEDULE 13D
CUSIP No. 449238203                                           Page 6 of 11 Pages


--------------------------------------------------------------------------------
   1.     Names of Reporting Persons.
          I.R.S. Identification Nos. of above persons (entities only).

          Apollo Management IV, L.P.
--------------------------------------------------------------------------------
   2.     Check the Appropriate Box if a Member of a Group (See Instructions)

          (a) [X]

          (b) [_]
--------------------------------------------------------------------------------
   3.     SEC Use Only
--------------------------------------------------------------------------------
   4.     Source of Funds   (See Instructions)
--------------------------------------------------------------------------------
   5.     Check if Disclosure of Legal Proceedings Is Required Pursuant to Items
          2(d) or 2(e)            [_]
--------------------------------------------------------------------------------
   6.     Citizenship or Place of Organization          Delaware
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
                |7.  Sole Voting Power          0
Number of Shares|---------------------------------------------------------------
Bene-ficially   |8.  Shared Voting Power        4,681,129
Owned by Each   |---------------------------------------------------------------
Reporting       |9.  Sole Dispositive Power     0
Person With     |---------------------------------------------------------------
                |10. Shared Dispositive Power   13,671,859 (See footnote below*)
--------------------------------------------------------------------------------
   11.    Aggregate Amount Beneficially Owned by Each Reporting Person

          13,671,899 shares of Common Stock (See footnote below*)
--------------------------------------------------------------------------------
   12.    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
          Instructions)             [_]
--------------------------------------------------------------------------------
   13.    Percent of Class Represented by Amount in Row (11)      74.1%
--------------------------------------------------------------------------------
   14.    Type of Reporting Person  (See Instructions) PN
--------------------------------------------------------------------------------



   (*)    Includes  Non-Voting Stock acquired by the Initial Reporting  Persons.
          See Item 4 in Amendment No.7 to this Schedule 13D.




                                  SCHEDULE 13D
CUSIP No. 449238203                                           Page 7 of 11 Pages


--------------------------------------------------------------------------------
   1.     Names of Reporting Persons.
          I.R.S. Identification Nos. of above persons (entities only).

          AP/RM Acquisition, LLC
--------------------------------------------------------------------------------
   2.     Check the Appropriate Box if a Member of a Group (See Instructions)

          (a) [X]

          (b) [_]
--------------------------------------------------------------------------------
   3.     SEC Use Only
--------------------------------------------------------------------------------
   4.     Source of Funds   (See Instructions)          OO
--------------------------------------------------------------------------------
   5.     Check if Disclosure of Legal Proceedings Is Required Pursuant to Items
          2(d) or 2(e)            [_]
--------------------------------------------------------------------------------
   6.     Citizenship or Place of Organization          Delaware
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
                |7.  Sole Voting Power                474,427
Number of Shares|---------------------------------------------------------------
Bene-ficially   |8.  Shared Voting Power              0
Owned by Each   |---------------------------------------------------------------
Reporting       |9.  Sole Dispositive Power           474,427
Person With     |---------------------------------------------------------------
                |10. Shared Dispositive Power         0
--------------------------------------------------------------------------------
   11.    Aggregate Amount Beneficially Owned by Each Reporting Person

          474,427 shares of Common Stock (See footnote below*)
--------------------------------------------------------------------------------
   12.    Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
          Instructions)             [_]
--------------------------------------------------------------------------------
   13.    Percent of Class Represented by Amount in Row (11)      2.6%
--------------------------------------------------------------------------------
   14.    Type of Reporting Person  (See Instructions) OO
--------------------------------------------------------------------------------



   (*)    Includes  Non-Voting Stock acquired by the Initial Reporting  Persons.
          See Item 4 in Amendment No.7 to this Schedule 13D.



                                                              Page 8 of 11 Pages



          This Amendment No. 7 amends and supplements the following Items of the
Statement on Schedule 13D, as amended (the "Schedule 13D"), of Apollo Investment
Fund IV, L.P. ("AIF IV"),  Apollo Overseas  Partners IV, L.P.  ("Overseas  IV"),
Apollo  Advisors  IV,  L.P.   ("Advisors  IV"),   Apollo   Management  IV,  L.P.
("Management  IV"),  and AIF  IV/RRRR  LLC  ("AIF  LLC," and  collectively,  the
"Initial  Reporting  Persons")  originally  filed on June 14,  1999,  as further
amended  from  time  to  time  thereafter,  with  the  Securities  and  Exchange
Commission  with  respect to shares of Common Stock of Rare Medium  Group,  Inc.
(the "Issuer"), par value $0.01 per share (the "Common Stock"). Unless otherwise
indicated,  all capitalized  terms used but not defined herein have the meanings
set forth in the Schedule 13D.

Item 3. Source and Amount of Funds or Other Consideration

          Item 3 is hereby amended and supplemented as follows:

          On July 19,  2002,  AIF IV and  Overseas IV  purchased an aggregate of
51,141,859  shares of the Issuer's  Non-Voting Common Stock, par value $0.01 per
share (the "Non-Voting Stock") for an aggregate purchase price of $10,279,513.66
(the  "Purchase  Price")  pursuant  to the  exercise  of their  oversubscription
privilege in  accordance  with the terms of the Rights  Offering.  The purchases
were financed with cash on hand from contributions of partners of each of AIF IV
and Overseas IV, respectively, as the case may be. All such contributions are in
the  ordinary  course and  pursuant  to  (equity)  investor  commitments  to the
respective entities.

Item 4. Purpose of the Transaction

          Item 4 is hereby amended and supplemented as follows:

          Pursuant to the terms of the Investment Agreement, the Issuer held the
Special  Meeting (as defined and  described in Amendment  No. 5 to this Schedule
13D) on July 11, 2002. At such meeting,  the stockholders of the Issuer approved
(i) the  amendment  to the Issuer's  certificate  of  incorporation  in order to
effect a one for ten reverse stock split,  (ii) the issuance of shares of Common
Stock and Non-Voting  Stock to be issued in connection with the Rights Offering,
and (iii) the exchange of Common Stock for  Non-Voting  Stock,  on a one for one
basis, in connection with certain transfers of stock by the Apollo Purchasers.

          On  July  19,  2002,   AIF  IV  and   Overseas  IV   exercised   their
oversubscription  privilege  pursuant  to  the  Rights  Offering,  which  Rights
Offering  closed on July 16,  2002,  and  acquired an  additional  51,51,141,859
shares of  Non-Voting  Stock,  prior to  giving  effect to the one for ten share
reverse  stock  split.  The  shares  of  Non-Voting  Stock  held by the  Initial
Reporting  Persons are  exchangeable  for Common Stock,  on a one for one basis,
under  the  circumstances  contemplated  by  Section  8.6(b)  of the  Investment
Agreement,  a copy of which was filed with  Amendment No. 5 to this Schedule 13D
and the terms of which are incorporated herein by reference.


                                                              Page 9 of 11 Pages
Item 5.  Interest in Securities of the Issuer.

          Items 5(a) and (b) are hereby amended and supplemented as follows:

          As of the date hereof,  the Initial Reporting Persons may be deemed to
beneficially own 1,745,377 shares of Common Stock, 1,073,007 shares of Preferred
Stock,  130,838  Series 1-A  Warrants  and  12,262,542  Series 2-A  Warrants and
8,990,770 shares of Non-Voting Stock. AP/RM LLC beneficially owns 474,427 shares
of Common  Stock  acquired  pursuant to the Tender Offer and each of the Initial
Reporting Persons may be deemed to have shared voting and dispositive power with
respect to such 474,427 shares of Common Stock.  The shares of Common Stock held
by the Reporting Persons represent  approximately  2.6% of the class. Each share
of Preferred Stock currently held by the Initial  Reporting Persons is currently
convertible into approximately  1.429 shares of Common Stock, or an aggregate of
1,532,867  shares of Common Stock,  which represents  approximately  8.3% of the
class. The Series 1-A Warrants  currently held by the Initial  Reporting Persons
are  currently  exercisable  for 176,630  shares of Common  Stock,  representing
approximately  0.9% of the class. The Series 2-A Warrants  currently held by the
Initial  Reporting  Persons are currently  exercisable  for 1,226,254  shares of
Common  Stock,  representing  approximately  6.6% of the  class.  The  shares of
Non-Voting   Stock  held  by  the  Initial   Reporting   Person  are   currently
exchangeable,  in limited  circumstances,  for 8,990,770 shares of Common Stock,
which represents  approximately  48.7% of the class. For purposes of calculating
ownership  percentages in this Schedule 13D, the number of "Outstanding  Shares"
includes (i)  6,532,496  (as  adjusted for the one for ten reverse  stock split)
shares of Common Stock outstanding on May 16, 2002 based on information provided
to the Reporting Persons by the Issuer, (ii) the shares of Common Stock issuable
to the Initial  Reporting  Persons  upon  conversion  of the shares of Preferred
Stock,  Series  1-A  Warrants  and Series 2-A  Warrants  currently  held by such
persons,  and (iii) the Common Stock issuable to the Initial  Reporting  Persons
upon the exchange of the shares of Non-Voting  Stock held by such  persons.  The
amounts  set  forth in this Item 5(a) and (b)  reflect  the one for ten  reverse
stock split approved by the  stockholders of the Issuer at the Special  Meeting,
but do  not  reflect  any  anti-dilution  adjustments  to  the  Preferred  Stock
conversion price and the Warrant exercise price, which amounts have not yet been
calculated, but which amounts are not expected to be material.




                                                             Page 10 of 11 Pages

Signature

          After  reasonable  inquiry  and to the  best of  their  knowledge  and
belief, the undersigned certify that the information set forth in this statement
is true, complete and correct.


July 25, 2002                          APOLLO INVESTMENT FUND IV, L.P.

                                       By:  APOLLO ADVISORS IV, L.P.
                                            its general partner

                                       By:  Apollo Capital Management IV, Inc.
                                            its general partner

                                       By:  /s/ Michael D. Weiner
                                            ------------------------------------
                                            Name:    Michael D. Weiner
                                            Title:   Vice President


July 25, 2002                          APOLLO OVERSEAS PARTNERS IV, L.P.

                                       By:  APOLLO ADVISORS IV, L.P.
                                            its managing general partner

                                       By:  Apollo Capital Management IV, Inc.
                                            its general partner

                                       By:  /s/ Michael D. Weiner
                                            ------------------------------------
                                            Name:    Michael D. Weiner
                                            Title:   Vice President


July 25, 2002                          APOLLO ADVISORS IV, L.P.
                                       in its capacity as general partner
                                       to Apollo Investment Fund IV, L.P. and
                                       Apollo Overseas Partners IV, L.P.

                                       By:  Apollo Capital Management IV, Inc.
                                            its general partner

                                       By:  /s/ Michael D. Weiner
                                            ------------------------------------
                                            Name:    Michael D. Weiner
                                            Title:   Vice President




                                                             Page 11 of 11 Pages


July 25, 2002                          APOLLO MANAGEMENT IV, L.P.
                                       in its capacity as investment manager to
                                       Apollo Investment Fund IV, L.P. and
                                       Apollo Overseas Partners IV, L.P.

                                       By:  AIF IV Management, Inc.
                                            its general partner

                                       By:  /s/ Michael D. Weiner
                                            ------------------------------------
                                            Name:    Michael D. Weiner
                                            Title:   Vice President


July 25, 2002                               AIF  IV/RRRR LLC

                                       By:  Apollo Management IV, L.P.
                                            its manager

                                       By:  AIF IV Management, Inc.
                                            its general partner

                                       By:  /s/ Michael D. Weiner
                                            ------------------------------------
                                            Name:    Michael D. Weiner
                                            Title:   Vice President



July 25, 2002                          AP/RM ACQUISITION, LLC

                                       By:  Apollo Management IV, L.P.
                                            its manager

                                       By:  AIF IV Management, Inc.
                                            its general partner

                                       By:  /s/ Michael D. Weiner
                                            ------------------------------------
                                            Name: Michael D. Weiner
                                            Title:   Vice President