SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                ----------------

                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

       Date of Report (Date of earliest event reported): October 29, 2004

                       World Wrestling Entertainment, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)


     Delaware                          000-27639                   04-2693383
----------------------------         --------------          -------------------
(State or other jurisdiction         (Commission               (IRS Employer
of incorporation)                    File Number)            Identification No.)


                    1241 East Main Street, Stamford, CT 06902
           ----------------------------------------------- ----------
               (Address of principal executive offices) (Zip code)

       Registrant's telephone number, including area code: (203) 352-8600

Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2.):

/  /  Written communications pursuant  to   Rule 425  under  the  Securities Act
      (17 CFR 230.425) 
/  /  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
      240.14a-12) 
/  /  Pre-commencement  communications  pursuant  to  Rule  14d-2(b)  under  the
      Exchange Act (17 CFR 240.14d-2(b))
/  /  Pre-commencement communications  pursuant  to  Rule  13e-4(c)   under  the
      Exchange Act (17 CFR 240.13e-4(c))






Item 8.01.  Other Events.

     On October 29, 2004,  the World Wide Fund for Nature (the  "Fund")  filed a
claim for damages in the English High Court with  respect to its suit  initiated
in April 2000 against us originally  seeking  injunctive  relief and unspecified
damages  for  alleged  breaches  of a 1994  agreement  between  the  Fund and us
regarding  the use of the  initials  "wwf." The Fund in its recent  filing seeks
actual damages for legal and other costs of  approximately  $575,000 and further
asserts  substantial  monetary claims in an amount calculated as a royalty based
on percentages of certain of our revenue streams.

     We strongly dispute that the Fund has suffered any damages. We believe that
we have  strong  defenses  to the Fund's  unwarranted  monetary  claims and will
vigorously  defend against them. The potential impact of an unfavorable  outcome
of the Fund's monetary claims on our financial condition,  results of operations
or liquidity  cannot be  determined at this time.  However,  if the Fund's legal
basis for its monetary claims were to be accepted and approved by the Court, the
impact could be material.  A hearing has been scheduled on the Fund's claims for
January 11, 2005.

     Since  November 2002 we have  complied  with an injunction  entered in that
suit barring us from using our former  "wwf"  website  addresses  and our former
scratch  logo.  For  additional  information  regarding  the World Wide Fund for
Nature  legal  proceedings,  reference is made in the  disclosure  in Note 10 of
Notes to Consolidated Financial Statements in our Annual Report on Form 10-K for
the fiscal year ended April 30, 2004.

Item 9.01  Financial Statements and Exhibits

        (a)     Not applicable.

        (b)     Not applicable.

        (c)     Exhibits

                99.1  Press Release dated November 8, 2004.








                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


                                             WORLD WRESTLING ENTERTAINMENT, INC.



                                             By:   /s/ Edward L. Kaufman
                                                   -----------------------------

                                                   Edward L. Kaufman
                                                   Executive Vice President and
                                                   General Counsel

Dated:  November 8, 2004