Washington, DC 20549







Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): October 30, 2018



The Boston Beer Company, Inc.

(Exact name of registrant as specified in its charter)














(State or other jurisdiction
of incorporation)


File Number)


(IRS Employer
Identification No.)



One Design Center Place, Suite 850, Boston, MA



(Address of principal executive offices)


(Zip Code)

Registrant’s telephone number, including area code (617) 368-5000



Indicate by check mark whether the registrant is an emerging growth company as defined in as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company  

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  

Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):


Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)


Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)


Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))


Pre-commencement communications pursuant to Rule 13e-4c under the Exchange Act (17 CFR 240.13e-4(c))




Item 8.01

Other Events

From October 30, 2018 to November 12, 2018, the following directors and officers of the Company entered into individual sales plans pursuant to Rule 10b5-1 of the Securities Exchange Act of 1934, as amended, for trading in shares of the Company’s Class A Common Stock (each, a “10b5-1 Plan”): Chairman C. James Koch, President & Chief Executive Officer David A. Burwick, Senior Vice President of Supply Chain Quincy B. Troupe, Chief Sales Officer John C. Geist, Vice President of Brewing David L. Grinnell, Vice President of Human Resources Cheryl A. Fisher, and Vice President of Legal & Deputy General Counsel Tara L. Heath.  The aggregate number of shares that may be sold pursuant to these 10b5-1 Plans is 113,344 shares. The purpose of each of these 10b5-1 Plans is to provide liquidity, including to cover stock compensation-related tax liability, and investment diversification. Once executed, transactions under each 10b5-1 Plan will be disclosed publicly through Form 4 and/or Form 144 filings with the Securities and Exchange Commission to the extent applicable.




Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.











The Boston Beer Company, Inc.




Date: November 14, 2018




/s/ David A. Burwick


David A. Burwick

President & Chief Executive Officer