Provided by MZ Technologies

FORM 6-K

Securities and Exchange Commission
Washington, D.C. 20549
Report of Foreign Issuer
Pursuant To Rule 13a-16 Or 15d-16
Of The
Securities Exchange Act of 1934


For the month of February 2010 Commission file number 1-12260


COCA-COLA FEMSA, S.A.B. de C.V.
(Translation of Registrant’s name into English)


Guillermo González Camarena No. 600
Col. Centro de Ciudad Santa Fé
Delegación Alvaro Obregón
México, D.F. 01210

(Address of principal office)


        (Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.)

             (Check One) Form 20-F  x  Form 40-F    

        (Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.)

             (Check One) Yes    No  x 

        (If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b). 82-   .)


Stock Listing Information 

Mexican Stock Exchange 
Ticker: KOFL 

NYSE (ADR)
Ticker: KOF 

                           
                           
  2009 FOURTH-QUARTER AND FULL YEAR RESULTS 
                         
                           
                           
      Fourth Quarter        YTD     
           
        2009    2008    Δ%    2009    2008    Δ% 
         
Ratio of KOF L to KOF = 10:1    Total Revenues    29,032    22,752    27.6%    102,767    82,976    23.9% 
         
    Gross Profit    13,415    10,460    28.3%    47,815    39,081    22.3% 
         
    Operating Income    4,827    4,053    19.1%    15,835    13,695    15.6% 
         
    Net Controlling Interest Income(4)   2,828    585    383.4%    8,523    5,598    52.3% 
         
    EBITDA(1)   5,805    4,953    17.2%    19,746    17,116    15.4% 
         

  Net Debt (2)   6,185    12,382    -50.0%             
         
  EBITDA/ Interest Expense, net    12.27    9.65                 
           
  EBITDA/ Interest Expense    10.42    7.76                 
           
  Earnings per Share    4.62    3.03                 
           
  Capitalization(3)   20.2%    26.5%                 
         
  Expressed in million of Mexican pesos. 
  (1) EBITDA = Operating income + Depreciation + Amortization & Other operative Non-cash Charges. 
  See reconciliation table on page 9 except for Earnings per Share 
  (2) Net Debt = Total Debt - Cash 
  (3) Total debt / (long-term debt + stockholders' equity)
  (4) Majority Net Income, changed in accordance to Mexican FRS 
   
   

Total revenues reached Ps. 29,032 million in the fourth quarter of 2009, an increase of 27.6% compared to the fourth quarter of 2008 driven by double-digit revenue increases in every division.  
Consolidated operating income grew 19.1% to Ps. 4,827 million for the fourth quarter of 2009, mainly driven by double-digit operating income growth recorded in our Latincentro and Mercosur divisions. Our operating margin was 16.6% in the fourth quarter of 2009. 
Consolidated net controlling interest income increased 383.4% to Ps. 2,828 million in the fourth quarter of 2009, mainly reflecting higher operating income in combination with a more favorable comprehensive financing result, resulting in earnings per share of Ps. 1.53 in the fourth quarter of 2009. 

Mexico City (February 12, 2010), Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFL, NYSE: KOF)(“Coca-Cola FEMSA” or the “Company”), the largest Coca-Cola bottler in Latin America and the second- largest Coca-Cola bottler in the world in terms of sales volume, announces results for the fourth quarter of 2009. 

“In 2009 our Company extended its track record of solid results by producing double-digit top- and bottom-line growth in the face of a very adverse economic and consumer environment. We increased revenues, operating income and EBITDA by 24%, 16% and 15% respectively. The Company grew organically through our defensive portfolio of products as exemplified by the solid performance of the Coca-Cola brand, and our new lines of business, such as ValleFrut in the orangeade category; proving to be counter-cyclical to the prevailing economic conditions. On the acquisitions front, we continued integrating the Brisa water business in Colombia, helping us to consolidate our presence in the water segment in that market. We successfully weathered one of the most difficult years for consumers, while strengthening our balance sheet and investing for the long term. We enter 2010 with a renewed spirit of optimism, eager to continue learning from the challenges and the opportunities that the beverage industry presents." said Carlos Salazar Lomelin, Chief Executive Officer of the Company. 

   
   
   

For Further Information: 

Investor Relations 

Alfredo Fernández 
alfredo.fernandez@kof.com.mx 
(5255) 5081-5120 / 5121 

Gonzalo García 
gonzalojose.garciaa@kof.com.mx
 
(5255) 5081-5148 

Roland Karig 
roland.karig@kof.com.mx
 
(5255) 5081-5186 

Website: 
www.coca-colafemsa.com 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

February 12, 2010  Page 1 


CONSOLIDATED RESULTS

Our consolidated total revenues increased 27.6% to Ps. 29,032 million in the fourth quarter of 2009, compared to the fourth quarter of 2008, as a result of double-digit revenue increases in all of our divisions. Revenue growth was driven by (i) organic growth, in both pricing and volumes, accounting for more than 70% of incremental revenues, (ii) a positive exchange rate translation effect, resulting from the depreciation of the Mexican peso against our operation’s local currencies,(1) contributing less than 25% of incremental revenues, and (iii) the consolidation of Brisa in Colombia providing less than 5%. On a currency neutral basis and excluding the acquisition of Brisa, our consolidated total revenues would have increased approximately 20%.

Total sales volume increased 8.7% to reach 652.0 million unit cases in the fourth quarter of 2009 as compared to the same period in 2008 driven by (i) increases in sparkling beverages in our Mexico and Latincentro divisions, accounting for almost 60% of incremental volumes, (ii) our bottled water business, driven by the acquisition of Brisa in Colombia, representing approximately 25%, and (iii) still beverages sales volume, mainly driven by the Jugos del Valle line of business across our territories, accounting for more than 15% of incremental sales volume, representing the balance. Excluding Brisa, total sales volume increased 6.5% .

Our gross profit increased 28.3% to Ps. 13,415 million in the fourth quarter of 2009, compared to the fourth quarter of 2008. Cost of goods sold increased 27.1% driven by higher year-over-year sweetener costs and the third and final stage of the scheduled Coca-Cola Company increase in concentrate prices in Mexico, which were offset by lower resin costs and the appreciation of the Colombian peso and the Brazilian real as applied to our U.S. dollar-denominated raw material cost. Gross margin reached 46.2% in the fourth quarter of 2009 as compared to 46.0% in the same period in 2008.

Our consolidated operating income increased 19.1% to Ps. 4,827 million in the fourth quarter of 2009, mainly driven by double-digit operating income growth in our Latincentro and Mercosur divisions. Operating expenses grew 34.0% in the fourth quarter of 2009, mainly as a result of (i) higher labor costs in Venezuela, (ii) increased marketing investment in our Mexico division and (iii) increased marketing expenses in the Latincentro division, due to the integration of the Brisa portfolio in Colombia and the continued expansion of the Jugos del Valle line of business in Colombia and Central America. Our operating margin was 16.6% in the fourth quarter of 2009, a decrease of 120 basis points compared to the same period in 2008.

During the fourth quarter of 2009, we recorded Ps. 277 million in the other expense line. These expenses mainly reflected the recording of employee profit sharing.

Our comprehensive financing result in the fourth quarter of 2009 recorded an expense of Ps. 102 million as compared to an expense of Ps. 2,823 million in the same period of 2008, mainly due to the quarterly appreciation of the Mexican peso as applied to a lower U.S. dollar-denominated net debt position.

During the fourth quarter of 2009, income tax, as a percentage of income before taxes, was 32.2% compared to 17.8% in the same period of 2008. This difference was mainly driven by the cancellation of an allowance, during the fourth quarter of 2008, recorded in previous periods.

Our consolidated net controlling interest income(2) increased by 383.4% to Ps. 2,828 million in the fourth quarter of 2009 as compared to the fourth quarter of 2008, mainly as a result of higher operating income in combination with a more favorable comprehensive financing result. Earnings per share (EPS) were Ps. 1.53 (Ps. 15.32 per ADR) computed on the basis of 1,846.5 million shares outstanding (each ADR represents 10 local shares).

(1) See tables on page 14 related to quarterly and full year foreign exchange rate movements.
(2) Previously referred to as Majority Net Income, the name changed according to Mexican Financial Reporting Standards.

February 12, 2010  Page 2 


BALANCE SHEET

As of December 31, 2009, we had a cash balance of Ps. 9,740 million, including US$ 240 million denominated in U.S. dollars, an increase of Ps. 3,548 million compared to December 31, 2008, as a result of cash generated by our operations and unused cash reserves from new financing during the year.

As of December 31, 2009, total short-term debt was Ps. 5,427 million and long-term debt was Ps. 10,498 million. Total debt decreased Ps. 2,649 million compared with year-end 2008 mainly due to the maturity of the outstanding balance of the Yankee Bond inherited through the acquisition of Panamco in the amount of US$ 265 million and the maturity of a Certificado Bursátil in the amount of Ps. 500 million, both during July of 2009. As part of this debt reduction, we decreased our debt denominated in Colombian pesos by an amount equivalent to US$ 100 million. All of these maturities were paid with cash generated from our operations. Net debt decreased Ps. 6,197 million compared to year-end 2008, mainly as a result of cash generated during the year. KOF’s total debt balance includes U.S. dollar-denominated debt in the amount of US$ 376 million. (1)

The weighted average cost of debt for the quarter was 6.9% . The following charts set forth the Company’s debt profile by currency and interest rate type and by maturity date as of December 31, 2009:

 
Currency    % Total Debt(1)   % Interest Rate 
Floating(1)(2)
 
Mexican pesos    54.5%    46.1% 
U.S. dollars    30.2%    37.9% 
Colombian pesos    3.0%    34.4% 
Venezuelan bolivars    4.6%    0.0% 
Argentine pesos    7.7%    7.8% 
 

(1) After giving effect to cross-currency swaps and interest rate swaps.
(2) Calculated by weighting each year’s outstanding debt balance mix.

Debt Maturity Profile

 
Maturity Date    2010    2011    2012    2013    2014    2015 
 
% of Total Debt    34.1%    0.5%    24.6%    14.4%    8.7%    17.7% 
 

Consolidated Cash Flow     
Expressed in million of Mexican pesos (PS.) as of December 31, 2009     
 
    Dec 09 
    Ps. 
   
Income before taxes    13,013 
Non cash charges to net income    6,237 
   
    19,250 
Change in working capital    (2,298)
   
Resources Generated by Operating Activities    16,952 
   
Investments    (6,899)
Debt payments    (2,481)
Other    (3,548)
   
Increase in cash and cash equivalents    4,024 
   
Cash and cash equivalents at begining of period    6,192 
Translation Effect    (476)
Cash and cash equivalents at end of period    9,740 
 

The difference between the debt decrease of the balance sheet and the debt decrease in nominal terms presented in the cash flow is related to the foreign exchange impact, presented separately as a part of the translation effect, in accordance with the Mexican Financial Reporting Standards.

February 12, 2010  Page 3 


MEXICO DIVISION OPERATING RESULTS

Revenues

Total revenues from our Mexico division increased 10.2% to Ps. 9,315 million in the fourth quarter of 2009, as compared to the same period in 2008. Increased sales volume accounted for approximately 75% of incremental revenues during the quarter. Average price per unit case reached Ps. 30.52, an increase of 2.7%, as compared to the fourth quarter of 2008, reflecting higher volumes from the Coca-Cola brand, which carries higher average price per unit case and selective price increases implemented during the quarter. Excluding bulk water under the Ciel brand, our average price per unit case was Ps. 35.13, a 1.4% increase as compared to the same period in 2008.

Total sales volume increased 7.6% to 304.3 million unit cases in the fourth quarter of 2009, as compared to the fourth quarter of 2008, mainly driven by (i) an 8% volume growth in sparkling beverages supported by incremental volumes from the Coca-Cola brand in multi-serve and single-serve presentations, (ii) incremental volumes in the still beverage category, growing more than 25%, due to sales from the Jugos del Valle product line and (iii) an 11% volume growth in our bottled water business, excluding bulk water.

Operating Income

Our gross profit increased 10.1% to Ps. 4,718 million in the fourth quarter of 2009 as compared to the same period in 2008. Cost of goods sold increased 10.4% as a result of higher sweetener costs and the third and final stage of the scheduled Coca-Cola Company concentrate price increase announced in 2006, which were partially offset by lower year-over-year resin costs. Gross margin decreased from 50.7% in the fourth quarter of 2008 to 50.6% in the same period of 2009.

Operating income grew 4.0% to Ps. 1,914 million in the fourth quarter of 2009, compared to Ps. 1,840 million in the same period of 2008. Operating expenses grew 14.6% mainly due to increased marketing investment to support our execution in the marketplace, widen our cooler coverage and broaden our returnable base availability. Our operating margin was 20.5% in the fourth quarter of 2009, a decrease of 130 basis points as compared to the same period of 2008.

February 12, 2010  Page 4 


LATINCENTRO DIVISION OPERATING RESULTS (Colombia, Venezuela, Guatemala, Nicaragua, Costa Rica and Panama)

As of June 1, 2009, Coca-Cola FEMSA started to distribute the Brisa portfolio in Colombia.

Revenues

Total revenues reached Ps. 10,819 million in the fourth quarter of 2009, an increase of 43.2% as compared to the same period of 2008. Higher average price per unit case and volume growth accounted for more than 90% of incremental revenues. The integration of Brisa contributed approximately 5% of incremental revenues and a positive currency translation effect, resulting from the depreciation of the Mexican peso against some of our operation’s local currencies,(1) represented the balance. On a currency neutral basis and excluding the acquisition of Brisa, our Latincentro division’s revenues would have increased approximately 40%.

Total sales volume in our Latincentro division increased 19.0% to 166.5 million unit cases in the fourth quarter of 2009 as compared to the same period of 2008. Volume growth was a result of (i) a 10% increase in sparkling beverages across the division, mainly driven by the Coca-Cola brand, representing close to 50% of incremental volumes (ii) the consolidation of the Brisa water brand in Colombia, contributing more than 40% of incremental volumes and (iii) the strong performance of the Jugos del Valle line of business in Colombia and Central America, representing the balance.

Operating Income

Gross profit reached Ps. 4,928 million, an increase of 57.9% in the fourth quarter of 2009, as compared to the same period of 2008. Cost of goods sold increased 32.8% mainly driven by higher year-over-year sweetener costs across the division, which were partially compensated by lower resin costs in combination with the appreciation of the Colombian peso as applied to our U.S. dollar-denominated raw material cost. Gross margin expanded 420 basis points to 45.5% in the fourth quarter of 2009.

Our operating income increased 32.1% to Ps. 1,299 million in the fourth quarter of 2009, compared to the fourth quarter of 2008. Operating expenses increased 69.8% as a result of higher labor costs in Venezuela and increased marketing expenses in the division, mainly due to the integration of the Brisa portfolio in Colombia and the continued expansion of the Jugos del Valle line of business in Colombia and Central America. Our operating margin reached 12.0% in the fourth quarter of 2009, resulting in a 100 basis points decrease as compared to the same period of 2008.

(1) See tables on page 14 related to quarterly and full year foreign exchange rate movements.

February 12, 2010  Page 5 


MERCOSUR DIVISION OPERATING RESULTS (Brazil and Argentina)

Volume and average price per unit case exclude beer results.

Revenues

Total revenues increased 31.9% to Ps. 8,898 million in the fourth quarter of 2009, as compared to the same period of 2008. Excluding beer, which accounted for Ps. 919 million during the quarter, revenues increased 30.5% to Ps. 7,979 million. A positive translation effect, resulting from the depreciation of the Mexican peso against the Brazilian real,(1) represented more than 65% of incremental revenues and higher average prices per unit case and volume growth accounted for the balance. On a currency neutral basis, our Mercosur division’s revenues would have increased approximately 10%.

Total sales volume in our Mercosur division increased 2.3% to 181.2 million unit cases in the fourth quarter of 2009 as compared to the same period of 2008. Volume growth was a result of (i) growth in the still beverage category, driven by the Jugos del Valle line of business in Brazil and flavored water in Argentina, contributing close to 70% of incremental volumes, (ii) growth in sparkling beverages, driven by a 5% increase in the Coca-Cola brand in Brazil, accounting for more than 15% of incremental volumes and (iii) an 8% increase in our bottled water category, representing the balance.

Operating Income

In the fourth quarter of 2009, our gross profit increased 23.5% to Ps. 3,769 million, as compared to the same period in 2008. Cost of goods sold increased 38.9% mainly driven by higher cost of sweetener in Brazil which was partially offset by lower resin costs and the appreciation of the Brazilian real as applied to our U.S. dollar-denominated raw material cost. Gross margin in the Mercosur division decreased 290 basis points to 42.4% in the fourth quarter of 2009.

Operating income increased 31.2%, reaching Ps. 1,614 million in the fourth quarter of 2009, as compared to Ps. 1,230 million in the same period of 2008. Our operating margin was 18.1% in the fourth quarter of 2009, a decrease of 10 basis points as compared to the fourth quarter of 2008, mainly due to gross margin pressures and a tight control of operating expenses.

(1) See tables on page 14 related to quarterly and full year foreign exchange rate movements.

February 12, 2010  Page 6 


SUMMARY OF FULL YEAR RESULTS

Our consolidated total revenues increased 23.9% to Ps. 102,767 million in 2009, as compared to 2008, as a result of revenue growth in all of our divisions. Organic growth across our operations contributed more than 75% of incremental revenues; the acquisitions of Refrigerantes Minas Gerais, Ltda. (REMIL)(2) in Brazil and Brisa(3) in Colombia together contributed less than 15% and a positive exchange rate translation effect, resulting from the depreciation of the Mexican peso against our operation’s local currencies,(1) accounted for approximately 10%, representing the balance. On a currency neutral basis and excluding the acquisitions of REMIL(2) and Brisa,(3) our consolidated revenues for 2009 would have increased approximately 19%.

Total sales volume increased 8.3% to 2,428.6 million unit cases in 2009, as compared to 2008. Excluding the acquisitions of REMIL(2) and Brisa,(3) total sales volume increased 5.1% to reach 2,357.0 million unit cases. Organic volume growth was a result of (i) growth in sparkling beverages, driven by a 4% increase in the Coca-Cola brand across our territories, accounting for approximately 45% of incremental volumes, (ii) growth in the still beverage category, mainly driven by the Jugos del Valle line of business in our main operations, contributing less than 45% of incremental volumes, and (iii) a 4% increase in our bottled water category, representing the balance.

Our gross profit increased 22.3% to Ps. 47,815 million in 2009, as compared to 2008, driven by gross profit growth across all of our divisions. Cost of goods sold increased 25.2% as a result of (i) the devaluation of local currencies in our main operations as applied to our U.S. dollar-denominated raw material costs, (ii) the higher cost of sweetener across our operations, (iii) the integration of REMIL and (iv) the third and final stage of the scheduled Coca-Cola Company concentrate price increase announced in 2006 in Mexico; all of which were partially offset by lower resin costs. Gross margin reached 46.5% in 2009, a decrease of 60 basis points as compared to 2008.

Our consolidated operating income increased 15.6% to Ps. 15,835 million in 2009, as compared to 2008. Our Mercosur and Latincentro divisions accounted for more than 90% of this growth. Our operating margin was 15.4% in 2009, a 110 basis points decline as compared to 2008.

Our consolidated net controlling interest income(4) was Ps. 8,523 million in 2009, an increase of 52.3% compared to 2008, mainly reflecting higher operating income in combination with a more favorable comprehensive financing result. EPS was Ps. 4.62 (Ps. 46.16 per ADR) in 2009, computed on the basis of 1,846.5 million shares outstanding (each ADR represents 10 local shares).

(1) See tables on page 14 related to quarterly and full year foreign exchange rate movements.
(2) REMIL was included in our operating results beginning June 1, 2008. REMIL was accounted for as an acquisition during the months of January through May of 2009.
(3) Since June 1, 2009 we integrate the results of Brisa in our Colombia, Latincentro division and consolidated results.
(4) Previously referred to as Majority Net Income, the name changed according to Mexican Financial Reporting Standards.

February 12, 2010  Page 7 


RECENT DEVELOPMENTS

CONFERENCE CALL INFORMATION

Our fourth-quarter 2009 Conference Call will be held on: February 12, 2010, at 10:00 A.M. Eastern Time (9:00 A.M. Mexico City Time). To participate in the conference call, please dial: Domestic U.S.: 866-700-7477 or International: 617-213-8840. We invite investors to listen to the live audiocast of the conference call on the Company’s website: www.coca-colafemsa.com.

If you are unable to participate live, an instant replay of the conference call will be available through February 19, 2010. To listen to the replay, please dial: Domestic U.S.: 888-286-8010 or International: 617-801-6888. Pass code: 10671622.

Coca-Cola FEMSA, S.A.B. de C.V. produces and distributes Coca-Cola, Sprite, Fanta, Lift and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City and southeast Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater São Paulo, Campiñas, Santos, the state of Mato Grosso do Sul, part of the state of Goias and part of the state of Minas Gerais) and Argentina (federal capital of Buenos Aires and surrounding areas), along with bottled water, beer and other beverages in some of these territories. The Company has 31 bottling facilities in Latin America and serves over 1,500,000 retailers in the region. The Coca-Cola Company owns a 31.6% equity interest in Coca-Cola FEMSA.

This news release may contain forward-looking statements concerning Coca-Cola FEMSA’s future performance and should be considered as good faith estimates by Coca-Cola FEMSA. These forward-looking statements reflect management’s expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, many of which are outside Coca-Cola FEMSA’s control that could materially impact the Company’s actual performance.

References herein to “US$” are to United States dollars. This news release contains translations of certain Mexican peso amounts into U.S. dollars for the convenience of the reader. These translations should not be construed as representations that Mexican peso amounts actually represent such U.S. dollar amounts or could be converted into U.S. dollars at the rate indicated.

(6 pages of tables to follow)

February 12, 2010  Page 8 


Consolidated Income Statement 
Expressed in millions of Mexican pesos(1)
 
    4Q 09   % Rev    4Q 08   % Rev    Δ   YTD 09   % Rev    YTD 08   % Rev    Δ
             
Volume (million unit cases) (2)   652.0        599.8        8.7%    2,428.6        2,242.8        8.3% 
Average price per unit case (2)   42.90        36.59        17.2%    40.95        35.94        13.9% 
             
Net revenues    28,889        22,597        27.8%    102,229        82,468        24.0% 
Other operating revenues    143        155        -7.7%    538        508        5.9% 
             
Total revenues    29,032    100%    22,752    100%    27.6%    102,767    100%    82,976    100%    23.9% 
Cost of goods sold    15,617    53.8%    12,292    54.0%    27.1%    54,952    53.5%    43,895    52.9%    25.2% 
             
Gross profit    13,415    46.2%    10,460    46.0%    28.3%    47,815    46.5%    39,081    47.1%    22.3% 
             
Operating expenses    8,588    29.6%    6,407    28.2%    34.0%    31,980    31.1%    25,386    30.6%    26.0% 
             
Operating income    4,827    16.6%    4,053    17.8%    19.1%    15,835    15.4%    13,695    16.5%    15.6% 
             
Other expenses, net    277        426        -35.0%    1,449        1,831        -20.9% 
             
   Interest expense    396        515        -23.1%    1,895        2,207        -14.1% 
   Interest income    93        65        43.1%    286        433        -33.9% 
                     
   Interest expense, net    303        450        -32.7%    1,609        1,774        -9.3% 
   Foreign exchange (gain) loss    (3)       1,501        -100.2%    370        1,477        -74.9% 
   (Gain) loss on monetary position in Inflationary subsidiries    (107)       36        -397.2%    (488)       (658)       -25.8% 
   Market value (gain) loss on ineffective portion of derivative instruments    (91)       836        -110.9%    (118)       959        -112.3% 
             
Comprehensive financing result    102        2,823        -96.4%    1,373        3,552        -61.3% 
             
Income before taxes    4,448        804        453.2%    13,013        8,312        56.6% 
             
Income taxes    1,431        143        900.7%    4,043        2,486        62.6% 
             
Consolidated net income    3,017        661        356.4%    8,970        5,826        54.0% 
             
Net controlling interest income    2,828    9.7%    585    2.6%    383.4%    8,523    8.3%    5,598    6.7%    52.3% 
             
Net non-controlling interest income    189        76        148.7%    447        228        96.1% 
             
Operating income    4,827    16.6%    4,053    17.8%    19.1%    15,835    15.4%    13,695    16.5%    15.6% 
Depreciation (3)   688        640        7.5%    2,810        2,528        11.2% 
Amortization and other operative non-cash charges    290        260        11.5%    1,101        893        23.3% 
             
EBITDA (4)   5,805    20.0%    4,953    21.8%    17.2%    19,746    19.2%    17,116    20.6%    15.4% 
             

(1) Except volume and average price per unit case figures. 
(2) Sales volume and average price per unit case exclude beer results 
(3) Amortization of coolers has been reclasified into the depreciation line for accounting purposes 
(4) EBITDA = Operating Income + depreciation, amortization & other operative non-cash charges. 
 As of June 1st , 2008, we integrated the operation of Minas Gerais (REMIL) in the results of Brazil. 
 As of June 1st , 2009, we integrated the operation of Brisa in the results of Colombia. 
 

February 12, 2010  Page 9 


Consolidated Balance Sheet 
Expressed in millions of Mexican pesos. 
 
Assets        Dec 09        Dec 08 
 
Current Assets                 
Cash and cash equivalents    Ps.    9,740    Ps.    6,192 
Total accounts receivable        5,931        5,240 
Inventories        5,002        4,313 
Other current assets        2,966        2,247 
 
Total current assets        23,639        17,992 
 
Property, plant and equipment                 
Property, plant and equipment        58,529        52,547 
Accumulated depreciation        (27,397)       (24,388)
 
Total property, plant and equipment, net        31,132        28,159 
 
Other non-current assets        55,890        51,807 
 
Total Assets    Ps.    110,661    Ps.    97,958 
 
 
 
 
Liabilities and Sharekholders' Equity        Dec 09        Dec 08 
 
Current Liabilities                 
Short-term bank loans and notes    Ps.    5,427    Ps.    6,119 
Interest payable        61        267 
Suppliers        9,368        7,790 
Other current liabilities        8,592        7,157 
 
Total Current Liabilities        23,448        21,333 
 
Long-term bank loans        10,498        12,455 
Other long-term liabilities        8,243        6,554 
 
Total Liabilities        42,189        40,342 
 
Shareholders' Equity                 
Non-controlling interest        2,296        1,703 
Total controlling interest        66,176        55,913 
 
Total shareholders' equity        68,472        57,616 
 
Total Liabilities and Equity    Ps.    110,661    Ps.    97,958 
 

February 12, 2010  Page 10 


Mexico Division 
Expressed in millions of Mexican pesos(1)
 
    4Q 09   % Rev   4Q 08   % Rev    Δ   YTD 09   % Rev    YTD 08   % Rev    Δ
             
Volume (million unit cases)   304.3        282.9        7.6%    1,227.2        1,149.0        6.8% 
Average price per unit case    30.52        29.73        2.7%    29.86        29.30        1.9% 
                     
Net revenues    9,289        8,411        10.4%    36,642        33,665        8.8% 
Other operating revenues    26        39        -33.3%    143        134        6.7% 
             
Total revenues    9,315    100.0%    8,450    100.0%    10.2%    36,785    100.0%    33,799    100.0%    8.8% 
Cost of goods sold    4,597    49.4%    4,163    49.3%    10.4%    18,396    50.0%    16,484    48.8%    11.6% 
             
Gross profit    4,718    50.6%    4,287    50.7%    10.1%    18,389    50.0%    17,315    51.2%    6.2% 
             
   Administrative expenses    627    6.7%    520    6.2%    20.6%    2,243    6.1%    2,059    6.1%    8.9% 
   Selling expenses    2,177    23.4%    1,927    22.8%    13.0%    9,297    25.3%    8,541    25.3%    8.9% 
             
Operating expenses    2,804    30.1%    2,447    29.0%    14.6%    11,540    31.4%    10,600    31.4%    8.9% 
             
Operating income    1,914    20.5%    1,840    21.8%    4.0%    6,849    18.6%    6,715    19.9%    2.0% 
Depreciation, amortization & other operative non-cash charges    368    4.0%    446    5.3%    -17.5%    1,655    4.5%    1,671    4.9%    -1.0% 
             
EBITDA (2)   2,282    24.5%    2,286    27.1%    -0.2%    8,504    23.1%    8,386    24.8%    1.4% 
             
 
(1) Except volume and average price per unit case figures. 
(2) EBITDA = Operating Income + Depreciation, amortization & other operative non-cash charges. 
 

 

Latincentro Division 
Expressed in millions of Mexican pesos(1)
 
    4Q 09   % Rev   4Q 08   % Rev    Δ   YTD 09   % Rev    YTD 08   % Rev    Δ
             
Volume (million unit cases)   166.5        139.9        19.0%    593.2        537.2        10.4% 
Average price per unit Case    64.93        53.99        20.3%    64.73        52.00        24.5% 
                     
Net revenues    10,811        7,552        43.2%    38,402        27,933        37.5% 
Other operating revenues                60.0%    21        40        -47.5% 
             
Total revenues    10,819    100.0%    7,557    100.0%    43.2%    38,423    100.0%    27,973    100.0%    37.4% 
Cost of goods sold    5,891    54.5%    4,437    58.7%    32.8%    20,783    54.1%    15,622    55.8%    33.0% 
             
Gross profit    4,928    45.5%    3,120    41.3%    57.9%    17,640    45.9%    12,351    44.2%    42.8% 
             
Operating expenses    3,629    33.5%    2,137    28.3%    69.8%    12,888    33.5%    8,692    31.1%    48.3% 
             
Operating income    1,299    12.0%    983    13.0%    32.1%    4,752    12.4%    3,659    13.1%    29.9% 
Depreciation, amortization & other operative non-cash charges    410    3.8%    304    4.0%    34.9%    1,415    3.7%    1,092    3.9%    29.6% 
             
EBITDA (2)   1,709    15.8%    1,287    17.0%    32.8%    6,167    16.1%    4,751    17.0%    29.8% 
             
 
(1) Except volume and average price per unit case figures. 
(2) EBITDA = Operating Income + Depreciation, amortization & other operative non-cash charges. 
 Since June 2009, we integrated Brisa in the operations of Colombia. 
 

February 12, 2010  Page 11 


Mercosur Division 
Expressed in millions of Mexican pesos(1)
Financial figures include beer results 
 
    4Q 09   % Rev   4Q 08   % Rev    Δ   YTD 09   % Rev    YTD 08   % Rev    Δ
             
Volume (million unit cases) (2)   181.2        177.0        2.3%    608.2        556.6        9.3% 
Average price per unit case (2)   43.44        33.82        28.4%    40.12        34.11        17.6% 
                     
Net revenues    8,789        6,634        32.5%    27,185        20,870        30.3% 
Other operating revenues    109        111        -1.8%    374        334        12.0% 
             
Total revenues    8,898    100.0%    6,745    100.0%    31.9%    27,559    100.0%    21,204    100.0%    30.0% 
Cost of goods sold    5,129    57.6%    3,692    54.7%    38.9%    15,773    57.2%    11,789    55.6%    33.8% 
             
Gross profit    3,769    42.4%    3,053    45.3%    23.5%    11,786    42.8%    9,415    44.4%    25.2% 
             
Operating expenses    2,155    24.2%    1,823    27.0%    18.2%    7,552    27.4%    6,094    28.7%    23.9% 
             
Operating income    1,614    18.1%    1,230    18.2%    31.2%    4,234    15.4%    3,321    15.7%    27.5% 
Depreciation, Amortization & Other operative non-cash charges    200    2.2%    150    2.2%    33.3%    841    3.1%    658    3.1%    27.8% 
             
EBITDA (3)   1,814    20.4%    1,380    20.5%    31.4%    5,075    18.4%    3,979    18.8%    27.5% 
             
 
(1) Except volume and average price per unit case figures. 
(2) Sales volume and average price per unit case exclude beer results 
(3) EBITDA = Operating Income + Depreciation, amortization & other operative non-cash charges. 
 Since June 2008, we integrated Minas Gerais (Remil) in the operations of Brazil. 
 

February 12, 2010  Page 12 


SELECTED INFORMATION 
 

For the three months ended December 31, 2009 and 2008

Expressed in millions of Mexican pesos.

       
    4Q 09        4Q 08 
   
Capex    2,942.8    Capex    1,937.6 
   
Depreciation    688.0    Depreciation    640.0 
   
Amortization & Other non-cash charges    290.0    Amortization & Other non-cash charges    260.0 
   
    581.9        490 
   

VOLUME
Expressed in million unit cases

     
    4Q 09    4Q 08 
     
    Sparkling    Water (1)   Bulk Water (2)   Still (3)   Total    Sparkling    Water (1)   Bulk Water (2)   Still (3)   Total 
   
Mexico    229.8    11.0    48.1    15.4    304.3    212.8    9.9    48.1    12.1    282.9 
 Central America    32.0    1.5    0.1    2.9    36.5    30.5    1.3    0.1    2.3    34.2 
 Colombia    48.5    7.6    7.8    4.5    68.4    47.2    2.4    2.4    2.6    54.6 
 Venezuela    56.3    3.2    0.7    1.4    61.6    46.5    2.4    0.6    1.6    51.1 
Latincentro    136.8    12.3    8.6    8.8    166.5    124.2    6.1    3.1    6.5    139.9 
 Brazil    117.2    6.6    0.5    4.0    128.3    112.4    6.1    0.4    2.5    121.4 
 Argentina    48.8    0.4    0.2    3.4    52.9    52.5    0.5    0.1    2.5    55.6 
Mercosur    166.0    7.0    0.7    7.5    181.2    164.9    6.7    0.5    5.0    177.0 
   
Total    532.6    30.3    57.4    31.7    652.0    501.9    22.7    51.7    23.6    599.8 
   
(1) Excludes water presentations larger than 5.0 Lt 
(2) Bulk Water = Still bottled water in 5.0, 19.0 and 20.0 - liter packaging presentations 
(3) Still Beverages include flavored water 

SELECTED INFORMATION 
 

For the twelve months ended December 31, 2009 and 2008

Expressed in millions of Mexican pesos.

       
    YTD 09        YTD 08 
   
Capex    6,282.2    Capex    4,802.1 
   
Depreciation    2,810.0    Depreciation    2,528.0 
   
Amortization & Other non-cash charges    1,101.0    Amortization & Other non-cash charges    893.0 
   
    203.6        978.5 
   

VOLUME 
Expressed in million unit cases 
 
     
    YTD 09    YTD 08 
     
    Sparkling    Water (1)   Bulk Water (2)   Still (3)   Total    Sparkling    Water (1)   Bulk Water (2)   Still (3)   Total 
   
Mexico    900.8    50.8    212.8    62.8    1,227.2    866.7    47.7    200.6    34.0    1,149.0 
 Central America    118.6    5.6    0.4    11.2    135.8    118.1    5.3    0.3    8.9    132.6 
 Colombia    173.2    20.9    20.8    17.3    232.2    172.4    9.6    10.2    5.7    197.9 
 Venezuela    206.5    10.3    2.6    5.8    225.2    188.7    9.0    2.9    6.1    206.7 
Latincentro    498.3    36.8    23.8    34.3    593.2    479.2    23.9    13.4    20.7    537.2 
 Brazil    389.4    21.2    1.5    12.0    424.1    342.1    19.8    1.3    7.4    370.6 
 Argentina    170.3    1.6    0.7    11.5    184.1    176.9    2.0    0.4    6.7    186.0 
Mercosur    559.7    22.8    2.2    23.4    608.2    519.0    21.9    1.7    14.1    556.6 
   
Total    1,958.9    110.4    238.8    120.5    2,428.6    1,864.8    93.5    215.7    68.8    2,242.8 
   
(1) Excludes water presentations larger than 5.0 Lt 
(2) Bulk Water = Still bottled water in 5.0, 19.0 and 20.0 - liter packaging presentations 
(3) Still Beverages include flavored water 

(1) REMIL was included in our operating results beginning June 1, 2008. REMIL was accounted for as an acquisition during the months of January through May of 2009.

February 12, 2010  Page 13 


December 2009
Macroeconomic Information

   
    Inflation (1)    
    2009    4Q 2009 
   
 
   
Mexico    3.56%    1.23% 
Colombia    1.99%    -0.12% 
Venezuela    25.05%    5.55% 
Brazil    4.11%    0.85% 
Argentina    7.69%    2.58% 
   
 
(1) Source: inflation is published by the Central Bank of each country. 

 
 
Average Exchange Rates for each Period
 
     
     Quarterly Exchange Rate (local currency per USD)    Full Year Exchange Rate (local currency per USD)
    4Q 09    4Q 08    Δ%     2009    2008    Δ%  
     
 
     
Mexico    13.0799    12.9859    0.7%    13.5157    11.1337    21.4% 
Guatemala    8.3254    7.6217    9.2%    8.1583    7.5637    7.9% 
Nicaragua    20.7143    19.7282    5.0%    20.3395    19.3719    5.0% 
Costa Rica    577.6088    557.8524    3.5%    578.0853    530.1760    9.0% 
Panama    1.0000    1.0000    0.0%    1.0000    1.0000    0.0% 
Colombia    1,965.4307    2,291.3429    -14.2%    2,155.6712    1,966.9382    9.6% 
Venezuela    2.1500    2.1500    0.0%    2.1500    2.1500    0.0% 
Brazil    1.7383    2.2779    -23.7%    1.9976    1.8345    8.9% 
Argentina    3.8147    3.3305    14.5%    3.7292    3.1624    17.9% 
     

 
End of Period Exchange Rates 
 
   
    Exchange Rate (local currency per USD)
    Dec 09    Dec 08    Δ%  
   
 
   
Mexico    13.0587    13.5383    -3.5% 
Guatemala    8.3544    7.7816    7.4% 
Nicaragua    20.8404    19.8481    5.0% 
Costa Rica    571.8099    560.8500    2.0% 
Panama    1.0000    1.0000    0.0% 
Colombia    2,044.2300    2,243.5900    -8.9% 
Venezuela    2.1500    2.1500    0.0% 
Brazil    1.7412    2.3370    -25.5% 
Argentina    3.8000    3.4530    10.0% 
   

February 12, 2010  Page 14 




SIGNATURES

           Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.



  COCA-COLA FEMSA, S.A.B. DE C.V.
  (Registrant)
 
 
 
Date: February 12, 2010 By: /s/ HÉCTOR TREVIÑO GUTIÉRREZ
  Name:  Héctor Treviño Gutiérrez
  Title:    Chief Financial Officer